What’s The Best Time to Send Email Campaigns? (Research-Backed)
Email Marketing CampaignsWhat's The Best Time to Send Email Campaigns? (Research-Backed)
Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email.
Timing isn't everything in email campaigns, but it's a huge thing. There's no use in spending hours on a perfect campaign your subscribers won't open. So, it's imperative to get timing as right as possible.
Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of other factors contribute to a good email campaign, there's one factor that makes or breaks it, and that's the time you send your email.
To illustrate this, think about when you typically check your emails and open campaigns. For me, I check my emails twice before 10 a.m. Once when I wake up, and once when I get to work.
By looking through the timestamps of my email subscriptions, I saw that out of 25 marketing-related emails, 23 of them were sent between 8-9:30 a.m., when I typically open them. As a marketer, this information keeps pretty consistent with prior research.
For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR, as opposed to Tuesdays at the same time, which earns a...
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