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8 Best AI Video Editing Tools to Use in 2024

Artificial Intelligence
August 19, 2024/by
8 Best AI Video Editing Tools to Use in 2024 I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you're a beginner or an expert videographer. Here are 8 of the best AI video editing tools I've found and what I like most about them. Best AI Video Editing Tools 1. Adobe Premiere Pro I've been using Adobe Premiere Pro for work and for my own passion projects for 10 years, so I was intrigued when the video editing software announced that new AI tools are available on its platform and that more are on the way. These are a few of my favorite AI tools within Adobe Premiere Pro: Text-based editing This feature allows users to auto-generate their transcripts, highlight text to add clips to their timeline, edit, reorder, and refine their clips like they would a text document. AI audio category tagging I love this feature because it makes audio editing a breeze by recognizing if a clip is music, sound effects, dialogue, or ambient sound and providing access to relevant tools for editing based on the sound type. Speech to text To make your videos more accessible, Adobe Premiere Pro‘s speech-to-text feature automatically generates transcripts in up...
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What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]

HubSpot Labs
August 19, 2024/by
What We Didn’t Do Boosted Our Paid Ad CVR by 11% Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got everything you need to try this out for yourself. In fact, this tactic is all about what you don’t include on the landing page. Below, I chat with our sorceress supreme of conversion rate optimization to find out what that cryptic advice actually means. But first, a grave warning … Measure Twice, Cut Once Before you go cutting content from your website, a word of warning: “Yes, this works for us,” says Rebecca Hinton, CRO strategist and principal marketing manager at HubSpot. “But it may or may not work for you, so you always want to test it.” Rebecca’s tests have helped my program hit triple-digit growth, so I’m going to politely insist you take her word on that. At HubSpot, we never dive into changes without having the proof to back it up, and neither should you. Your audience could react very differently from ours. The tactic I’m about to share came from the results of a rigorous experiment, and later on, I’ll show you how to run one just like it. Okay, now onto the good stuff. What She...
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How Wistia earned absurd growth with two-pizza teams

Marketing Trends
August 19, 2024/by
How Wistia earned absurd growth with two-pizza teams Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. "Two-pizza team" is a Jeff Bezos term that describes a scrappy business strategy. Basically, your teams should be small enough to suffice on two pizzas. That's roughly five to eight people. (Unless, of course, one is a college student. Then it’s about one to two people haha.) After years of over-processed approaches, Savage put Bezos' philosophy into practice. Before switching to two-pizza teams, Wistia released 12 product updates annually. This included a new webinar tool and new interactive video elements like in-video quizzes. After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates — 6X over the year before. How? By turning away from flawless road maps and exceptional internal comms, and toward innovating based on customer feedback every two weeks. “This change fostered a more dynamic approach to product development and feedback, and it encouraged constant evolution and learning within the teams,” Savage tells me. His two-pizza teams consist of product managers, designers, tech leads, and engineers. At their core, they work like a small business within a business. “The key to innovation is building these small teams that work the way...
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8 Copywriting Hacks Backed By Science

Copywriting
August 6, 2024/by
8 Copywriting Hacks Backed By Science Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few hours into my first day, I realized I wasn’t well-prepared. I was woefully inept. Right after lunch, my manager asked me to create one-pagers, blogs, email subject lines, and case studies. “This,” he described, “is marketing bread and butter.” And yet, I had no idea where to start. My degree claimed I could ‘do marketing,’ but I had no clue how to write persuasively, convince customers, or use words to catch the eye. Yet, all of these new tasks involved persuasive copywriting, something I knew nothing about. Fortunately, I quickly discovered behavioral science. I learned how psychology could reveal the secret to persuasive copywriting. Later, I interviewed experts like Richard Shotton, Rory Sutherland, and Jonah Berger, quizzing them on how they write better copy. Over a decade, I’ve discovered dozens of copywriting tips that work. A treasure trove of tactics that I wish I’d known all those years ago. So, just in case you’re in the same position as me, here are the eight copywriting tips I wish I’d known when I started in marketing. Copywriting Insights I Wish I Had From Day One 1. Write Concrete...
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Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options

Artificial Intelligence
August 5, 2024/by
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels. Since I use the program so much, I’ve become pretty adept at more complicated Excel features, but there’s no doubt it can still be time-consuming and tricky. So, I wanted to see how all the recent advances in AI could make those hours spent in spreadsheets easier and how much time I could save. I went and found some of the best AI tools for Excel, tested them, and compiled my findings below. How I Tested the Best AI Tools and Plugins for Excel There’s a lot you can do in Excel. I use everything from simple formulas to more advanced macros. I tested the tools and plugins for: Accuracy: Often, I’m dealing with really big data sets, as I’m sure many of you are. These can make calculations and formulas complex, so an Excel tool needs to be capable of handling tasks with accuracy. Ease of Use: There’s nothing worse than a confusing tool. Excel itself can be confusing...
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

User-Generated Content
July 25, 2024/by
When UGC Goes Wrong: How Smart Brands React to Controversy “Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that “burn calories,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Does a smart marketer fight back or roll with the punches? Below, I cover some real-world examples of how brands have encountered controversial UGC and then pluck out some takeaways to learn from. But first, let’s check out what’s at stake … When UGC Attacks Despite the old adage that “all publicity is good publicity,” there are a few different types of user-generated content that can potentially damage your brand — even if it sounds overwhelmingly positive. Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. Diving back into the Celsius case I noted above, the "fitness drink" became a lightning rod for false information last year when drinkers posted TikToks alleging it contained the weight-loss drug Ozempic. At its peak,...
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How to Deliver Customer Experiences That Increase Conversions

customer experience
July 20, 2024/by
How to Deliver Customer Experiences That Increase Conversions Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be "mainstream." And as a result, brands didn’t often serve me well because of the things that make me different. Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. Here’s what a few consumers who are part of underrepresented and underserved communities had to say about their subpar customer experiences: "People with food allergies and restrictions should have an opportunity to get everything that they paid for." "I wish they realized that larger people want to travel and feel as though our money is as important as straight-sized individuals. Oftentimes, larger guests will find themselves with tiny towels, hard-to-reach items, not much space between furniture." "I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I need grab bars in the shower." "People are allergic to feathers." This frustration doesn’t just exist for some...
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ChatGPT for SEO: Everything We Know So Far

Artificial Intelligence
July 16, 2024/by
ChatGPT for SEO: Everything We Know So Far Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Let’s dive in. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of? Here are some of the most impactful ways you can use ChatGPT for SEO. 1. Classify keywords by intent. Correctly understanding your readers’ intent is key to ranking high in Google. After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. So, how can you make sure you apply each keyword to the right landing page or blog post? ChatGPT can give you a hand. To give you an example, a while back, I worked with a company that wanted...
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Top 10 Best Rank Tracker Tools of 2024

SEO Resources
July 10, 2024/by
Top 10 Best Rank Tracker Tools of 2024 It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website. But over the years, I’ve seen a variety of tactics — the good, the bad, and the ugly, if you will — to get websites to rank as high as possible, making them easier to find in search engines. Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. The best way to ensure your site is optimized and using the best keywords for your audience is to use a rank tracker tool to measure the efficacy of your keywords. Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Here's what I’ll cover below: What is a rank tracker tool? What...
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How I Use Substack as a Writer [+ Tips for Readers]

Off-Site Content
June 27, 2024/by
How I Use Substack as a Writer There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you are is already working for you. But it is my professional opinion that if you are a writer (or reader), you must get acquainted with Substack. Self-described as “a new economic engine for culture,” it launched in 2017 and has become a popular space for everyone from famed, professional authors to young 20-somethings looking for a place to air their grievances. It’s the perfect blend of blog, magazine, and newsletter, with the bonus of a kind and thought-provoking community. Still skeptical? Read on for more information about Substack and some tips and best practices for writers and readers alike. Table of Contents What Is Substack? Why Use Substack as a Content Creator or Writer? How to Use Substack as a Writer How to Use Substack as a Reader Substack Best Practices The model allows writers to keep approximately 90% of the money from paid subscriptions, while 10% goes back to Substack. Substack does more than allow writers to curate a space for their content — it also...
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