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14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

Branding
April 20, 2023/by
14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. In this article, you’ll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Skip to: What a Brand Extension Is Brand Extension Types Brand Health Measures Brand Extension Examples What is a brand extension? Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base. This strategy works best when the new product category is related to its parent category and is something consumers and customers want. Many companies use brand extensions because it allows them to leverage their parent brand’s brand awareness and authority to reach new demographics and open up new sales channels. One company that does brand extensions well is Apple. Although Apple started as a technology company that makes only computers (Macs), it soon extended its product line to include music players...
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How Social Media Influenced Coachella

Marketing News
April 20, 2023/by
How Social Media Influenced Coachella Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Coachella didn’t start off as the Met Gala for influencers. The festival was first held in October 1999 and was intended to be an accessible event for alternative music fans. Held just three months after the infamous Woodstock ‘99, the first Coachella had an audience of just 25,000 people and failed to make a profit, costing organizers nearly $1 million. After taking a year off, Coachella made its comeback in April 2001. While Coachella began picking up popularity in its first decade, the 2010s ushered in a distinctly new era for the festival and it became a profitable and style-defining event. So, what changed? In its first few years, Coachella featured predominantly alternative artists, with headliners like Beck and Rage Against the Machine. By the 2010s, mainstream artists including Jay-Z, Lady Gaga, and Beyonce started drawing bigger crowds. What started as a single-day event evolved into a six-day festival spanning over consecutive weekends.  By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event. As content creators and celebrities began attending Coachella in droves, what they wore nearly overshadowed what was happening...
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Heat Maps: Everything Marketers Need to Know

Marketing Reporting
April 20, 2023/by
Heat Maps: Everything Marketers Need to Know Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions. By using heat maps to track user behavior, marketers can determine what their visitors like, what they don't like, and what they're ignoring. Here, we’ll take a closer look at heat maps, how they work, and the different types of maps you can use to optimize your website for more conversions and less friction. Table of Contents What is a heat map? How do heat maps work? Different Types of Heat Maps How to Use Heat Maps Imagine a marketer is re-designing a landing page and wants to position a call-to-action in a high-traffic area. Instead of taking wild guesses on where it should go, she generates a heat map of her website, allowing her to see where visitors are most engaged. This is what makes heat maps so effective. They allow marketers to visualize, understand, and interpret complex data at a glance. By identifying patterns in movement and behavior, marketers tailor their websites to improve user experience, increase conversion rates, and even reduce bounce rates. How do heat maps work? Different color schemes can be used in heat maps — from grayscale to rainbow. However, rainbow-schemed maps are typically preferred because they enable you to interpret data points more easily. The “hot” sections of a heat map — typically represented by warmer colors — are most popular...
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Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]

Artificial Intelligence
April 19, 2023/by
Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing It's almost here... Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, "The State of Generative AI & How It Will Revolutionize Marketing ". If you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on May 17, 2023, for our full report and corresponding blog posts. We hope you enjoy what we've got in store for you!  Worried you'll forget? Click here or below to set a Google Calendar reminder that will notify you when the report is live. Curious what's in store? Here are a few topics we've got coming for you:  Data from 1,350 U.S. professionals who work in marketing, sales, and service on how they're using AI The coolest jobs that could be created around AI How to train your own teams to be better than bots  How to handle AI ethics Types of artificial intelligence and how marketers are using it AI prompts to consider for marketers  ... and much, much more.  Plus, hear from leaders at Jasper AI, Mention, Rock Content, and more.  We'll also send this content out in our Marketing Blog Newsletters, so be sure to subscribe to the HubSpot Marketing Blog by clicking the banner below and never miss a...
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Discrepancies Experienced by Black Content Creators (Expert Insight)

Breaking the Blueprint
April 18, 2023/by
Discrepancies Experienced by Black Content Creators (Expert Insight) Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. This piece is in collaboration with HubSpot Podcast Network’s Amplifying Voices campaign partnership with The Gathering Spot. In 2019, Charli D’Amelio shared a video on TikTok doing the Renegade dance. The video blew up and is inarguably her claim to fame. Since then, she’s amassed 150M followers on the app, done brand deals with household names, and her family has an unscripted reality docuseries called The D’Amelio Show. Thousands of TikTokers followed her lead, did the dance, and attributed it to D'Amelio, but she didn't create it — Jalaiah Harmon did. Harmon’s erasure from her dance is attributed to racial bias as she’s Black and D’Amelio is White. Harmon’s experience is just one of thousands, as many Black content creators face inequalities, from receiving credit for trends to late payments to algorithm biases. In this post, we’ll delve deeper into some of these inequalities and share expert advice from Natasha Pierre and Ross Simmonds on overcoming these roadblocks. Table of Contents Discrepancies Experienced By Black Content Creators - Key Stats Discrepancies Experienced By Black Content Creators (+ Expert Thoughts) How can Black content creators...
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AI in Content Creation: How Creators and Marketers are Using It [Data]

Artificial Intelligence
April 18, 2023/by
AI in Content Creation: How Creators and Marketers are Using It Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021.  What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives? To answer this question, I spoke to several content creators who use AI.  I also compared their experiences to data from HubSpot's recent State of AI survey, in which we asked over 1,350 professionals about their experience with AI. Here's what I found.  How are Creators and Marketers Using AI?  According to our survey, 33% of marketers who use AI use it to generate ideas or inspiration for marketing content.  One way AI can be used for ideas or inspiration is by creating a mood board with tools like Kive.ai. Filmmaker and photographer Mateo Toro recently started using Kive.ai to design mood boards to develop treatments for his film projects.  A video treatment is a way to convey a project's concept or story. Many video treatments involve the use of images and visual media found online or in previous works.  "Video treatments take time. You have to scrub through the video, to take screenshots, and edit...
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Wendy’s Took #NationalRoastDay to TikTok — Did It Bring the Heat?

Marketing News
April 18, 2023/by
Wendy's Took #NationalRoastDay to TikTok — Did It Bring the Heat? Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Wendy’s has been serving up sass on social media since 2017. It all started on Twitter. After the official Twitter account of Mcdonald's mistakenly shared a tweet with typos, Wendy’s quote tweeted the post saying, “When the tweets are as broken as the ice cream machine.” When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm— Wendy's (@Wendys) November 24, 2017 The success of this tweet marked the beginning of a new social media strategy for the fast food chain — roasting other accounts. Wendy’s first National Roast Day was in 2018. Twitter users could drop a Tweet asking to be roasted and the official Wendy’s account would counter with a ruthless response. No Twitter account was safe, and the made-up social media holiday became an annual affair that was a massive success. Finally! A place for men to feel safe online. #NationalRoastDay— Wendy's (@Wendys) February 11, 2021 In 2022, National Roast Day generated over 130 million impressions in a matter of hours and made Wendy’s an instant trending topic on Twitter. This year, Wendy’s moved National Roast Day from Twitter to TikTok, turning it into a three-day event...
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190 ChatGPT Prompts Marketers Should Use

Uncategorized
April 15, 2023/by
190 ChatGPT Prompts Marketers Should Use ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you're unfamiliar with ChatGPT, here's what you need to know. What is ChatGPT? 25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT? ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests. ChatGPT's answers are original, meaning they are not copied and pasted from the web. Aside from a paid subscription version called ChatGPT Plus, the tool is free. ChatGPT is one of the latest developments in AI tools. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. Content Assistant is a suite of free, AI-powered features that help you ideate, create, and share remarkable content quickly and efficiently. Now, let's get into the wide range of prompts you can...
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What is GPT-3? The Complete Guide

Artificial Intelligence
April 13, 2023/by
What is GPT-3? The Complete Guide GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of your questions about the modern AI tool in this complete guide to GPT-3. Table of Contents What is GPT-3? How does GPT-3 work? Why is GPT-3 so powerful? GPT-3 Limitations What is GPT-3? GPT-3 is a language model that can process and generate human-like text. The tool was developed by OpenAI, an AI research lab, and is currently available as an API. GPT stands for generative pre-trained transformer. The “training” references the large compilation of text data the model used to learn about the human language. During its creation process, GPT-3 digested billions of words to become well-versed in understanding human language, analyzing the meaning behind words, and generating language independently. GPT-3 is trained in many languages, not just English. Image Source How does GPT-3 work? Let’s backtrack a bit. To fully understand how GPT-3 works, it’s essential to understand what a language model is. A language model uses probability to determine a sequence of words — as in guessing the next word or phrase in a sentence. GPT-3 uses natural language processing (NLP), a function of...
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Everything You Need to Know About Slack

Productivity Apps
April 13, 2023/by
Everything You Need to Know About Slack If you work in an office, chances are that you've heard of Slack, or you might even be using it right now.  Slack is a cloud-based messaging tool taking the business world by storm. In fact, it now has more than 10 million daily users around the world, powering tens of thousands of businesses. If you've recently started using Slack and are just figuring out the platform — or if you're still trying to decide if you should implement it for your business — we've got you covered. In this guide, we'll be sharing the best Slack tips and tricks to get you started. Table of Contents What is Slack? How much does Slack cost? Who needs Slack? How does Slack work? Automations and Integrations  What is Slack? In essence, Slack is a messaging tool enabling teams to communicate internally (and sometimes externally, such as with partners). It’s widely used to simplify communication streams, but it's much more than an instant messaging tool. With its 1,500+ integrations, including Google Docs and Trello, Slack is also a powerful tool for sharing documents and files, managing projects, tracking team progress, and sharing important information company-wide. With its easy-to-use interface, teams can communicate quickly and share important documents seamlessly, effectively eliminating internal emails. In fact, Slack users see a 32% reduction in internal emails. It also records all sorts of interactions between team members. And, with its extensive search and star functions, it is possible to...
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