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Big Data for Small Businesses: How To Leverage Big Data for Big Results

data management
December 28, 2022/by
Big Data for Small Businesses: How To Leverage Big Data for Big Results Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition. Big data drives revenue because it delivers deep insights into customer behavior. Then, you use those insights to deliver value based on their needs.  Big data can help you make smarter, faster decisions. Read on to learn more about how to leverage it within your small business. Big data comes in a few types: Structured. Structured data is housed within a traditional database like a spreadsheet or SQL database. An example of structured data is a spreadsheet or log of all your customers’ page visits and dates of recent purchases. Unstructured. Unstructured data is found within non-traditional databases such as email, social media posts, texts, and videos. An example is all the tweets on Twitter that mention your brand name. Unstructured data is by far the most abundant type of big data. Semi-structured. Semi-structured data is not formatted in a traditional relational database format. Instead, it’s organized to an extent with a certain schema that makes it easier to analyze than unstructured data. An example of semi-structured data is HTML code.  To quote the famous...
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15 of the Best Productivity Blogs To Read

Productivity
December 24, 2022/by
15 of the Best Productivity Blogs To Read Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it. Read on to discover a list of productivity blogs featuring high-quality information and strategies you can adopt to get over the productivity hump. Top Productivity Blogs 1. HubSpot Blog The HubSpot Blog features various articles on productivity, from tips from experts on their own best practices to lists of tools that can help you be more productive. You can also download a free productivity guide that will help you learn more about productivity and even prioritize your tasks and projects. Recommended Read: 5 Surprising Research-Backed Tips That Will Boost Your Team's Productivity 2. Ali Abdaal Ali Abdaal uses his experience as a doctor and studying for school to write his blog, The Ultimate Guide to Productivity. In his posts, he talks about what it means to be productive and how people can achieve their versions of productivity with the tools they already have. Recommended Read: The 2-minute productivity rule 3. Thrive Global Entrepreneur Arianna Huffington is the founder of Thrive Global, a site that features productivity solutions that reference technology, science, and behavioral psychology. Recommended Read: 5 tips on...
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What is a Persona?: Everything You Need to Know

Uncategorized
December 22, 2022/by
What is a Persona?: Everything You Need to Know Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers. In this blog post, we'll cover the following: What is a persona? Why you need a persona How to create a persona Best persona creation tools Read on to learn more. Every business has a target audience, which is further divided into different customer segments. Within those segments, there are different types of buyers — not every customer has uniform wants and needs. A buyer persona details your ideal customer and maps out their story.  A buyer persona is linked to a buyer’s journey, but the buyer persona focuses on who will go on the journey. Take Social Media Sara, for example. Her company determined that their target social media person often spends time scrolling TikTok and listening to podcasts. Because of this, they might create a marketing campaign that meets her where she is in a targeted TikTok video or in an ad on her favorite marketing podcast Naturally, every...
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Solving the Crisis of Disconnection: How to Unite Your Brand Around Growth [Expert Tips & Data]

Business Growth
December 21, 2022/by
Solving the Crisis of Disconnection: How to Unite Your Brand Around Growth This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Despite our hyperconnected world, reaching customers and target audiences has never been harder. And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. In this blog series, we’ve brought you up to speed on the Crisis of Disconnection, while outlining how the growth challenges ahead for your business won’t be your average walk in the park. Now, with the daunting stuff behind us, let's turn our attention toward the light at the end of the tunnel. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here. How We Got Disconnected – And Why Fixing It is Vital Before we go any further, let’s recap the disconnection challenges that have been giving business leaders pause: Point solutions are expensive, incomplete, and create more complexity than clarity. 74% of CRM buyers feel their teams have to switch between too many tools to get the job done People feel disconnected from each other — whether they’re at home or in the office. Only 49% of flex workers in the U.S. felt their team was...
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4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Uncategorized
December 21, 2022/by
4 Data-Driven Reasons to Work with Micro-Influencers Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot recently surveyed 1,200 global marketers and found that 64% of marketers listed micro-influencers among the creators they worked with throughout 2022. 53% of marketers said they plan on working with micro-influencers in 2023. So, why are marketers shifting their focus toward micro-influencers, and should you do the same? To answer these questions, here are four data-driven reasons to work with micro-influencers on your next campaign. What are micro-influencers? Our survey defined micro-influencers as creators and influencers with a follower/subscriber count ranging from 10,000 to 99,999. Micro-influencers are very well known within their niche and have a close relationship with their followers, resulting in high engagement. Why Companies Should Work with Micro-Influencers Here are four reasons your company should consider working with micro-influencers. 1. Micro-influencers have excellent engagement rates. Our survey found that 33% of marketers reported having the most success with micro-influencers compared to nano, macro, and mega-influencers. As I said before, micro-influencers have very high engagement, so it's no surprise that a third of our respondents reported great success working with them. Micro-influencers boast high engagement because it's easier to connect with and build...
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How Often You Should Publish Blog, Video, and Social Media Content

Content Planning
December 20, 2022/by
How Often You Should Publish Blog, Video, and Social Media Content As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here's what you need to know. How often do marketers publish content? Our survey found that 34% of marketers publish content multiple times a week, and 33% publish content once a day. Only 13% reported publishing content multiple times a day, 10% said weekly, 6% said multiple times per month, and 4% said once a month or less. But which posting frequency is the most effective? Well, most marketers (35%) who publish once daily described their 2022 marketing strategy as effective. Interestingly, we found that 33% of the marketers who publish multiple times a week said their marketing strategy was effective, 39% described it as neither effective nor ineffective, and most (43%) described it as ineffective. However, how often you should post content depends on when your audience is most active online and on different platforms. How often should you post content? To find out how often you should post content, conduct audits for your marketing channels to track your audience's behavior and your content's performance. You can conduct a website audit to assess your blog and web pages. You can also perform a social media audit to...
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How to Dramatically Increase Your Revenue with Nano and Micro-influencers

Influencer Marketing
December 20, 2022/by
How to Dramatically Increase Your Revenue with Nano and Micro-influencers Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. Here’s what you need to know. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Influencers are social media superstars, trendsetters, tastemakers, and knowledge leaders with sizable and highly engaged networks of followers on social media. Accessing influencers is a powerful marketing tool to boost brand awareness, send qualified traffic to your website, and impact purchasing decisions through product placements and endorsements on social media. Influencers can be anything from a famous fashion photographer on Instagram, a well-read cybersecurity blogger who tweets, or a dance instructor on TikTok. What are micro- and nano-influencers?  Micro- and nano-influencers are individuals or accounts with small but loyal audiences. Nano-influencers have less than 10k followers, and those in the micro category have an audience size between 10k-75k. The most significant benefit of working with an influencer with a smaller following is their close, trusted relationships with their audiences. Consumers are more likely to follow advice or recommendations because, with a smaller audience, these influencers are...
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5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]

Marketing Strategy
December 20, 2022/by
5 Marketing Trends That Might Not Survive in 2023 Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. 1. Celebrity endorsements on social media. Have you ever seen a sponsored post from a celebrity on social media and thought, "Do they really use that?" For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but for all the wrong reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. The problem is not that Kim K is clearly not a fan of Beyond Meat and is only doing it for the check.It's that all of her fans can see through it in the comments. pic.twitter.com/chwq9xK0Uh— Cody Wittick (@Cody_Wittick) August 26, 2022 While celebrities offer more exposure, consumers need to trust the celebrity and believe the endorsement is authentic. But building that trust is getting harder. Research shows that trust in celebrity endorsements is decreasing. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. This...
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Scheduling Instagram Reels: The Complete Guide

Instagram Marketing
December 17, 2022/by
Scheduling Instagram Reels: The Complete Guide Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. But there’s a catch. It’s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep up with posting every day. Read the full post to learn how to schedule IG Reels. Table of Contents The Benefits of Scheduling Instagram Reels How to Schedule Instagram Reels With Creator Studio by Meta How to Schedule Instagram Reels With Other Tools Best Apps for Scheduling Instagram Reels Gain More Engagement With Instagram Reels Scheduling The Benefits of Scheduling Instagram Reels Still not convinced that you should schedule your reels? Here are six major benefits of planning ahead. 1. Posting at the right time garners more engagement. The best time to post Reels is between 9 a.m. and 12 p.m. from Monday to Thursday, according to a two-year-long research study from Hootsuite. On Saturdays, you’ll want to post at 9 a.m., and on Sundays, it’s 7 p.m. Unless you live, sleep, and eat with the phone in your hands, it’s difficult to stick to these time slots without scheduling posts. If you want the most engagement on your Reels, schedule them when your audience is most active on Instagram. Image Source 2. You’ll be flexible and consistent with...
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Full List of Meta Tags, Why They Matter for SEO & How to Write Them

Technical SEO
December 16, 2022/by
Full List of Meta Tags, Why They Matter for SEO & How to Write Them Meta tags can be used to increase the visibility of a website on search engines, so they're undeniably important for SEO. On the other hand, they can negatively affect your website's SEO ranking if written improperly. Let's discover what meta tags are, why they matter for SEO, and how to use them correctly to reap the benefits. What are meta tags? Meta-tags are snippets of HTML code capable of being crawled by search engine robots such as Google. They are influential in determining the visibility of a web page on the SERPs. Meta tags are added to the <head> section of pages and can only be seen in the HTML code: Why do meta tags matter to SEO? Meta tags are one of the main channels that a website has to communicate with search engine robots — those responsible for crawling the content of the pages to be indexed. Meta tags are used to indicate to search engines whether a page should be indexed or not, and adds additional information about its content. This turns meta tags into core aspects of an SEO strategy for two main reasons. With a good writing and configuration of meta tags, we can help robots to have a better understanding of the content of each page of a website, so that we are more likely to rank higher in the SERPs. Additionally, meta tags can offer...
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