How I Grew the HubSpot Podcast Skill Up Audience by 271% in Two Months This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. And, as of March 2020, there are a reported 1.9 million total podcasts, and 47 million total episodes. Depending on when you read this article, these numbers could be drastically different. Which is all to say: The podcast industry is rapidly growing. In a world of fast-growing competition, how do we — as podcast marketers — compete for listeners' attention, while also expanding reach and growing our audiences? I wish that I could tell you that I have it all figured out. However, not having it figured out is what ultimately led to a 271% increase in downloads for season six of HubSpot's podcast, Skill Up. Here, I'll share my lessons for how I achieved that growth. Lesson 1: There are a lot of podcast listening platforms. When you think of podcast platforms, Apple Podcasts, Spotify, and Google Podcasts are probably top of mind, right? Well, there are many, many more listening platforms beyond those three. I downloaded every podcast platform available through the App Store on my iPhone. This included Podcast Addict, Overcast, Castro, PlayerFM, Pandora, Pocket Casts, and about ten others. I then cross-referenced the players I downloaded with the audience...

The 5 Best Podcast Editing Software, According to HubSpot's Senior Podcast Producer You've had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. One of podcasting's most endearing qualities is its accessibility. Not only can anyone make a podcast, but everyone should make a podcast. Yeah, I said it. Hot take around some circles. Hitting the record button and talking into a microphone isn't exactly going to land you on NPR. Your supportive aunt Janet might throw you a listen, but most audiences today expect a higher level of quality than an unedited, forty-five minute piece of audio. Even Janet deserves it. She's such a loyal listener. Editing a podcast means everything from cutting tape, to mixing tracks, to compressing audio. And the software you'll do it all inside is a digital audio workstation (DAW). Your choice in editing software should first take a close look at your budget and goals — not your dreams of becoming the next Ira Glass. Every DAW is different, and the purpose each one serves varies, sometimes wildly. But there's a right DAW out there for everyone. So let's get you that meet-cute moment and take a look at the top podcast editing software. Best Podcast Editing Software 1. Pro Tools Pro Tools is the Tesla Coupe DeVille of podcast editing software. While it won't make...