Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was watching E!, "Keeping Up With the Kardashians" came on, and Kim was shown modeling for a SKIMS photoshoot. I had one of those moments where I thought "SKIMS is showing up everywhere!" That’s because the company has an integrated media planning strategy. A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? (Spoiler alert: it was SKIMS.) That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Below, let’s dive into what an integrated media plan looks like and how to adopt it in your marketing strategy. Integrated Media Planning If you’re creating a marketing campaign, you know that success relies on knowing your audience so you can reach them on the right platforms and deliver the most effective messaging. That’s where integrated media planning comes in. Essentially, integrated media planning is the process you’ll go through when you’re considering various media platforms...

Media Planning: The Ultimate Guide For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you boost brand awareness, engagements, conversions, and revenue (among other things) for your business. Not to mention, media content helps you stand out from competitors and other businesses. Here's the issue: The sheer amount of media content most businesses produce and share on a regular basis to stay relevant among audience members can become confusing to keep track of, plan, organize, distribute, and analyze for them. The best way to combat these issues is through media planning. Based on this definition, it’s clear media planning has many moving parts — this is why the process can be difficult to get right. By working through the media planning steps (which we’ll cover below) as well as implementing templates (we’ll discuss those shortly, too), you’ll keep any media planning challenges at bay. But first, in case you need further convincing media planning is a worthwhile investment, let’s cover some of the specific benefits of the process. Benefits of Media Planning Media planning helps you with different parts of content creation and distribution including (but not limited to): Getting to know your target audience on a deeper level so you can effectively reach them through your media content Deciding which...