8 Simple Ways to Segment Your Social Media Audience Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers. It is also a valuable tool for generating more leads on social media. While publishing more often and posting different types of content is great for generating engagement with your audiences, segmentation can bring additional benefits, like.... New to social media? Check out this featured resource: Social Media Certification Course  This post will show you how you can apply the principles of segmentation to social media, outline the benefits it can bring to your business, and give you tips for accurately segmenting your social media audience. Segmentation is important because it increases your marketing success. When you know the key characteristics and desires of your target audience, you can become more focused with your brand messaging and create hyper-targeted advertisements that speak directly to your audience's interests. Then, when your advertisements are tailored to their interests, customers are more likely to interact with them and take further action. Let’s go over eight strategies for segmenting your social media audiences. 1. Understand your audience. Just as with any marketing strategy, understanding your target audience is the key to accurate, relevant social media segmentation. Without knowing who your customers are, what they want, and how they like to be marketed too, it will be challenging to devise other strategies to help you succeed in...

How to Analyze Facebook Data to Understand Your Audience With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data. To help companies harness the massive amount of information created within the platform, Facebook released their Insights tool, which shares data about the best day to post, the ideal time to post, and what posts are performing well. If you're marketing on Facebook, understanding how all those numbers relate to your business and audience can be confusing at first. But worry not. This post explains how to analyze Facebook data to get valuable metrics about who's coming to your page and clicking around. By the end, you'll have a better understanding of how Insights can help you connect with both current and potential customers. Running a new Facebook Business Page? Find everything you need to know to elevate your paid and organic efforts in this Facebook Marketing Course. How to Analyze Facebook Data Facebook Insights is separated into two main categories: Audience Insights and Page Insights. Audience Insights gives metrics about your Facebook audience, which helps you create relevant content, improve ad targeting, and attract more people to your Page. Page Insights shows analytics for your Page, so you can see which posts are...

How To Use Twitter for Beginners Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others.  Unlike other social media platforms, Twitter is often where breaking news is shared by individual users, rather than notable businesses. Users take to their personal accounts and tweet about their experiences, like when a 5.9 earthquake struck Virginia in 2011. It was first reported by individuals on Twitter who sent out 40,000 tweets related to the incident, all in less than a minute.  Twitter is also known for being the home of countless viral memes, like one from Carter Wilkerson in 2017. He asked Wendy’s, a fast-food chain, how he could use the power of Twitter to get free nuggets for a year.  He didn’t meet their 18 million retweet requirement, but they granted his request after achieving 3 million. Wilkerson has since used his Twitter experiment as an example of social sharing engagement for his marketing course. Others have since used this format, like this user, who asked The New York Mets to let her take prom photos on their baseball field if she reached 500,000 retweets.  Considering that Twitter has significant power in influencing trends and generating engagement, some brands have taken to the platform as a means of social media marketing. If you’re just starting on Twitter, this post will outline how to use...

What is TikTok For Business & Should You Use It in Your Marketing? Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. TikTok, like Musical.ly, is a video sharing social network where users share short clips of themselves lip-synching and dancing to trending music. It’s since expanded to house more diverse videos, like short comedy skits and how-to home improvement videos. After the merger, TikTok’s active user base grew by almost 800%. With such sizable user activity, marketers have realized that the advertising potential on the app is high. The creators of TikTok have also realized this and recently launched a new platform called TikTok For Business. The platform’s stated goal is to help businesses unleash their creative side by teaching them how to use the app through their e-learning service and guiding them through making advertisements on the Ads Manager platform. Marketing Options on TikTok For Business The sole marketing format for businesses to use on TikTok is video advertisements. The TikTok For Business Ads Manager platform helps marketers create these advertisements, and they can choose from five different formats. TopView Ads TopView ads on TikTok are videos that appear once a day, immediately...

How To Optimize Your TikTok Bio 5 Easy Steps TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. Fortunately, the dance and lip-sync app can be a lot more than that if your brand uses it strategically. And the first place to start with that strategy is in your TikTok bio. As it is on any social media platform, your bio is your chance to introduce yourself and your brand to every potential follower. You don't have the time to re-introduce yourself in every video you create, so your bio gives you the chance to do just that. This is your chance to tell your potential followers who you are and why they should follow you. Here, we'll cover how you can optimize your TikTok bio to increase followers and, ultimately, attract more qualified leads for your business. 5 Steps To Optimizing Your TikTok Bio Creating a converting TikTok bio doesn't have to be difficult. In fact, you only have to follow five steps to create a bio that is sure to help you grow your following. Let's dig deeper into each of these five steps. 1. Describe your account or brand. Tell your followers who you are and what you do. They might be able to put together some idea of what your profile is all about based on your videos, but you don't want to rely on that. What if you decide to create a video that's important...