7 Dos and Don'ts of Attending or Hosting Twitter Spaces With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees 1. Listen more than you speak. On Twitter Spaces, everyone has a role to play. The host is there to set the tone and guide the conversation. Speakers are chosen to share their knowledge. Moderators are there to ensure the space remains safe. As an attendee, your role is to listen and participate upon request. Too often, attendees will show up to a Twitter Space, ask to speak, then monopolize the entire conversation. This is considered inappropriate and can be deemed disrespectful to the speakers already designated in the Space. A good rule of thumb is to listen at least 80% of the time and contribute 20% of the time. However, that can vary depending on the topic, the host, and the Space. With this in mind, allow the host of the Space to set the expectations for that particular session. 2. Stay on task. If you are chosen to share your thoughts, make sure your comments are relevant to the topic. Every time you speak during a Space, you have the ability to move the conversation forward or derail it. One trick to make sure you stay on topic is to write notes...

Where Are These Viral Social Media Platforms Now? From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about. But you may be wondering, where are these viral social media platforms now? And which ones are still worth investing in? Here’s what you need to know. Viral social media platforms: Where are they now? TikTok We first pointed out TikTok as the app marketers should watch back in 2019. At the time, the app had over 500 million monthly active users. Since then, that number has doubled to over 1 billion monthly active users. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. This includes billion-dollar brands like Google, Ikea, and YouTube. But this doesn’t mean businesses are counting the app out — far from it,...

TikTok Trends B2B and B2C Marketers Should Watch in 2022 According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends 1. More businesses are exploring the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. For a long time, businesses didn’t take TikTok seriously. They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. Today, marketers say it’s the fourth most effective social media platform behind Instagram, FB, and YouTube. That puts it ahead of established platforms like Twitter and Pinterest. What makes TikTok special is its ability to build community. In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. The report also found 67% of users feel inspired to shop even when they weren’t originally planning to. Brands are starting to realize that while users may first go on...

8 Data-Backed Recommendations for Social Media Marketers in 2022 The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022. To help you get the most of your social media strategy in the new year, I recently published findings from the HubSpot Blog's Social Media Trends Survey, where I collected data from more than 300 B2B and B2C marketers to answer questions like: Which social media platforms are marketers currently leveraging? What type of content are marketers posting and which formats do they use most? Which platforms, content types, and formats have the best ROI? When is the best time and day of the week to post on social media? What challenges do social media marketers anticipate in 2022? What are marketers' plans and expectations going into 2022?" I've taken a deep dive through our survey data and made a list of some of the key recommendations social media marketers should consider in 2022. Here are just a few suggestions, based on our data. 8 Data-Backed Social Media Marketing Recommendations for 2022 1. Champion your company values Content that reflects your brand’s values is the most...

How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight. And, in the midst of so much stress and chaos, many felt more alone than ever. Which is why people turned to social media in an effort to find a sense of connection and community.  Social media became a refuge — a place to post authentic, relatable content and form relationships virtually when in-person wasn't an option.  And as Lala Fevrier, Wayfair's Senior Associate for Influencer Marketing, puts it, "When restaurants, schools, and businesses shut down, the only place left with a 24/7 open sign for communication and creativity was social media." All of which is to say: Quarantine, and the pandemic at-large, greatly impacted social media. And those changes have permanently shifted users' expectations and preferences when it comes to their social platforms. Here, we'll explore six trends we've seen as a result of the pandemic — and why they're here to stay. How The Pandemic Changed Social Media   1. Quarantine increased time spent on social media, as well as social users worldwide. Between 2019 to 2021, the amount of social media users worldwide increased by 11% — from roughly 3.4 billion in 2019 to 3.78 billion in 2021. As lockdown orders went into effect, many sought out new opportunities to connect with friends and family. In fact, we saw a 5%...

The HubSpot Blog's 2022 Social Media Marketing Report: Data from 310 Marketers In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most. But the world of social media is constantly evolving, with new features coming out every month, constant algorithm updates, and disruptive social apps changing the way we communicate. To get the most out of your social media strategy, it’s critical to keep up with these changes. The pace of social media can be intimidating. But, the great news is that with change comes opportunities for you to tap into exciting new marketing strategies and help your company grow better. To help professionals just like you, we surveyed 310 social media marketers across B2B and B2C industries in the United States to find out: Which social media platforms marketers leverage. What types of content they're posting (and what generates the most ROI). Which formats they use. The best time and day of the week to post. What sets effective and ineffective marketers apart. Without further ado, let's dive into some data that will help your social media strategy stay up-to-date as we jump into the new year. 2022 Social Media Marketing Trends Survey Key Findings Facebook is the most used social media platform and has the highest ROI, engagement, and highest quality leads. Funny, interactive, and relatable content, as well as content...

9 Social Media Trends Marketers Should Watch in 2021 As we near the end of 2020, one thing is certain: We've spent a lot of time on social media this year. But, our increased connection to social media isn't at all shocking. In March, as countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage. Throughout the year, consumers have not only continued to use social channels to catch up with loved ones, but they've also embraced them for product research, the latest news coverage, and hours of mindless entertainment.  Now, as the world hits 3.6 billion social media users and continues to deal with the pandemic, brands aren't just wondering how they'll engage huge social media audiences next year. They're also asking, "What social media trends should I expect in this constantly changing landscape?" To learn more about what brands can expect next year, I spoke with HubSpot's Social Media Manager Kelly Hendrickson and dug through research including HubSpot and Talkwalker's Social Media Trends Report. Below, I've compiled nine expert or research-backed trends social media marketers should watch or leverage in 2021. 1. Brands will continue to take a "less is more" posting approach. This year, many brands spent less time churning out social media posts and more time producing only content that felt thoughtful, valuable, and in-touch with the world around them. According to Hendrickson, the trend of "less is more" is likely to continue in...

2020 Social Media Trends, According to HubSpot's Social Media Professor If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to return on investment. In the most recent HubSpot Research survey, marketers reported that Facebook provides the biggest return on investment. To fine-tune your social media strategy in 2020, we’ll explore doubling down on social listening, investing in private groups for your hard-earned audience, and staying away from using your social media as a broadcast channel. Continue Investing in Your Audience (Your Best Content Consultant) When we talk about social media tactics we often discuss great creative, influencers, and copy. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot. By listening to your audience, before creating anything, you foster community and learn what resonates. Let's take video content as an example. Videos can engage audiences on a personal level. They don’t have to be professionally produced —...