What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? If you're anything like me, you probably read the title of this post and thought, "Latent semantic indexing ... wait, what is that?" Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the first time. Luckily, although it sounds like something that requires a degree in computer science, it's actually a concept you're already probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO). In this post, we'll define LSI and how the process can potentially benefit your overall SEO strategy, take a closer look at ways to find LSI-driven keywords, and outline how to add these keywords into your content. Let's dive right in, shall we? Access Now: Technical SEO Glossary What is latent semantic indexing? Latent Semantic Indexing, also known as latent semantic analysis, is a mathematical practice that helps classify and retrieve information on particular key terms and concepts using singular value decomposition (SVD). Through SVD, search engines are able to scan through unstructured data and identify any relationships between these terms and their context to better index these records for users online. Before SVD, it was rather difficult for computers to try and grasp differences between synonyms or semantic changes. To help paint a picture, take the words "silly" and "string". When separated, these words represent two very independent definitions, but...

Google AMP Helps You Make Stunning Web Experiences. Here's How. Earlier today, I learned about a type of page that would load "almost instantaneously." Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive. Source When comparing the mobile homepage and desktop homepage, I saw that the images and layouts were optimized perfectly. This checked off another item on my list. Source And finally, when clicking on a recipe, I was greeted with a video demo, in perfect quality. This was unexpected and entirely welcoming. That was the moment I regarded Google AMP as an awesome tool for sophisticated, compelling websites. Google AMP pages can help you design ecommerce pages, compelling advertisements, and thrilling mobile experiences by hosting pages that load almost instantly. For instance, Gizmodo found their pages loaded three times faster and Mashable saw a 200% increase in average CTR. Source As a user, my experience with Google AMP pages was spectacular. So, let’s dive into AMPs: How they work, what they are, why they're amazing for businesses, and how you can create one of your own. Unlike other AMP, Google's integrates with the website's many channels, such as Search, AMP Cache, and Analytics. As well as being able to integrate with Google's channels,...