10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over the top 10 AI writers that are comparable to Jasper.ai and ChatGPT, delving into specific features of each. Jasper.ai Alternatives HubSpot Content Assistant Get started with Content Assistant. HubSpot Content Assistant goes beyond helping you write copy. It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place.  Integrations with HubSpot’s content marketing tools means you don’t need to move between different platforms for your generative AI content needs Key features: Generate blog titles, headers, meta descriptions, and email subject lines. Get tone suggestions. Built-in integration with HubSpot’s content marketing tools. Price: Content Assistant is currently in beta but will be free, with additional features for...

AI Advertising: Pros, Cons, Tips & Examples You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here's what you need to know about AI advertising, including tips and examples. First, let's examine the pros and cons of leveraging AI in advertising. Pros of AI in Advertising Challenges of AI in Advertising 7 AI Advertising Examples Pros of AI in Advertising Here are some benefits of leveraging AI in advertising. Effectively Target Ads Through Data In advertising, data can predict consumer behavior to create more effective targeted ads. Forbes reported that combining AI and Big Data can automate "almost 80% of all physical work, 70% of data processing, and 64% of data collection tasks." Big Data is a term for a large amount of newly available data resulting from the growth of digital technology. It's also worth noting that 72% of marketing and business professionals agree that AI tools can help them pull insights from data they otherwise wouldn't be able to find, according to our State of AI Survey. Reach More Customers AI can help your brand quickly assess what is working and not in...

What is Customer Journey Analytics A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else.  To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand. Insights gathered from customer journey analytics can help, while leading to increased customer lifetime value, customer loyalty, and revenue growth.  In this blog post, we cover the following: What is customer journey analytics? Customer Journey Stages Customer Journey Analytics Benefits Customer Journey Analytics Software Customer Journey Analytics vs. Customer Journey Mapping What is customer journey analytics? Customer journey analytics is a collection of data that helps you to understand how your prospects or customers behave, engage, and convert along the customer journey.  Customer journey analytics often begins with a customer journey map, which is a visual representation of every step the customer goes through with your business. Then, it applies data on how your customer behaves throughout different phases of that map,  to help you assess the effect your customers’ journey has on your business, or what’s holding customer’s back from completing that journey and purchasing a product Customer Journey Analytics Steps 1. Outline a customer journey map. Create your customer journey map using HubSpot’s template The...

17 Apps to Improve the B2B Customer Experience Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. And at the same time, budgets are lean, leading marketing teams to take a hard look at their tech spend and see where there are inefficiencies or redundancies. Recent HubSpot research found that the more point solutions, the higher cost of ownership. “We’re seeing the tension between short-term growth and long-term brand investment. With the current economic pressures, many teams will invest heavily in CRO. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. Marketing leaders want to invest in predictable channels and win more business from contacts who already believe in their product. And consumer expectations are higher than ever. Retaining existing customers and leveraging upselling and cross-selling are keeping companies growing — and marketing leaders are focused on reducing inefficiencies to support these goals. How the Crisis of Disconnection is Impacting Digital Marketing Today, companies are using an average of 200+ apps — and many...

How HubSpotters Are Enhancing Their Content with AI AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you're unsure how to leverage AI to create better content, you're not alone. At HubSpot, we've been exploring the fine line between using AI to enhance our content without relying too heavily on it. Here, let's explore some of the ways HubSpotters across the marketing organization are leveraging AI to enhance their content and drive better results. How HubSpotters Are Enhancing Their Content with AI 1. HubSpotters Are Using AI to Figure Out Which Type(s) of Content to Make One of the most powerful use cases for AI is figuring out what content you want to create in the first place. For instance, AJ Beltis, HubSpot's Senior Content Strategist of Media Conversion, told me, "Part of my team's responsibilities is to create content offers on high-traffic blog posts that convert visitors into leads at as high of a rate as possible, which we then promote on that blog through CTAs. Understandably, some blog posts are more challenging to create content with a reliable conversion path." He continues, "For instance, when our blog team writes a post about marketing planning strategy, we know a downloadable marketing plan template will work...

How to Use XLookup in Excel Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel. It provides a more robust method for finding specific values in a data set. Knowing how to use it effectively can drastically cut down the time you spend trying to analyze data in Excel. What does XLookup do in Excel? The Benefits of XLookup in Excel XLookup Required Arguments XLookup Optional Arguments How to Use XLookup in Excel Best Practices for XLookup in Excel What does XLookup do in Excel? The core functionality of the XLookup is the ability to search for specific values in a range or array of data. When you run the function, a corresponding value is returned from another range or array. Ultimately, it’s a search tool for your Excel datasets. Depending on your arguments, XLookup will show you the first or last value in instances with more than one matching result. Other lookup functions like VLookup (vertical lookup) or HLookup (horizontal lookup) have limitations, such as only searching from right to left. Users need to either rearrange data or find complex workarounds to mitigate this. XLookup is a far more flexible solution, allowing you to get partial...

The 11 Best Internal Linking Tools Every Marketer Needs If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business. You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. Let’s dive in. What are internal link-building tools? The Benefits of Internal Link-Building Tools 11 Best Link Building Tools So, why should you use internal link-building tools? Internal links increase your link value, which helps you rank higher and get more traffic. Internal links also connect your content, giving Google an idea of the structure of your website. Plus, your visitors can easily learn more and find related pages. Internal linking establishes a hierarchy on your site and allows you to give more value to your most important pages. Let’s say one of your pages is internally linked three times. And one is linked 100 times. That shows the type of content you post and points Google to the page you want to get the most views on because it’s the most important. However, the process is usually very slow. Internal linking requires going back to old posts...

Best Customer Data Platform Companies Imagine having a bunch of puzzle pieces scattered in different places — that's not very helpful. If you put them together, they tell a more cohesive story.  Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place.  Because this data helps businesses better understand their customers and how they behave, CDPs play an important role in helping you make informed product and marketing decisions.  Today, CDPs are vital for brands across industries. But with popularity comes choice. Businesses now have to choose between a wide range of CDP platforms to ensure they're properly synthesizing and analyzing the right data points for their brands. With all of the above in mind, it's not actually that shocking that the CDP market grew from $1.6 billion in 2021 to $2 billion in 2022. In this post, we'll discuss the ins and outs of customer data platforms and the best ones to implement into your strategy. What is a Customer Data Platform? A CDP consolidates customer data from different tools and software into one centralized database. This database contains customer interaction data and other information from sources such as websites, mobile apps, email, and social media. CDPs, often confused with Data Management Platforms (DMPs), contain both personally identifiable and anonymous users (for example, IP addresses), while DMPs primarily work with anonymous users. CDPs consist mostly of first-party data, or data collected directly from the...

6 Ways to Earn Trust From Consumers Who Share Data With Your Brand In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected, some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Today, more than ever, it's up to brands to gain consumer trust, especially if they want to access the customer data needed to create effective and personalized experiences. But – how do you do that when over half of consumers flat-out decline to share their data? To help you build a data-gathering process that is effective, while also taking data safety and brand trust into account, we asked 600+ consumers what brands will need to do to make them feel more comfortable with sharing personal data. How to Earn Trust When Gathering Data Offering people control over their data, transparency into how it's being used, and keeping data secure are all key to encouraging consumers to share data. At the center of all of these considerations is building trust with consumers. Our survey found that 78% of people are more likely to share their data with...

20 Best B2B Lead Generation Tools There’s no way around it — every business needs to drive leads to grow.  However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.  Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation? Why you need lead generation tools Best B2B lead generation tools While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals their seriousness about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address. Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers. Why You Need B2B Lead Generation Tools Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal. Because it is...