My Blog My Blog

Leadership vs. Management: Key Differences You Should Know

Leadership
/by
Leadership vs. Management: Key Differences You Should Know We often hear the terms "leaders" and "managers" used interchangeably. However, there are key differences in how each operates. In this article, we'll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not every manager has been a leader. This is because someone typically steps into a manager role when there’s a need within your organization. Anyone who can meet those needs will succeed as a manager. However, a leader requires a different skill set and can emerge naturally at any point in an organization’s growth – in fact, a leader doesn’t need a title that specifies it. Let’s break down the key differences below. Vision vs. Execution As a leader, you are responsible for setting the vision. This means the ability to see beyond where you currently are and imagine a future that goes beyond expectations. Meanwhile, a manager will focus on executing that vision and figuring out the key processes to get there. Leaders are able to see the big picture and develop a strategy for how to get there, whereas managers typically break down those goals into smaller, actionable tasks. People vs. Processes Another key distinction between leaders and managers is that leaders focus on people while managers focus on processes. Leaders are there to inspire, motivate, and nurture the people they work with, often...

17 Recruiter-Approved Skills for Your Resume That’ll Help You Get the Job

Job Search
/by
17 Recruiter-Approved Skills for Your Resume That'll Help You Get the Job When I graduated college, I didn't have much prior work experience. However, I had something I believed made up for it — hard and soft skills for a resume. But what are hard or soft skills and how do they impact your professional future? What are Hard Skills and Soft Skills? Don’t let these antonyms fool you — both hard skills and soft skills play a vital role in crafting an optimal job skills section. But although best practice calls for a balance of hard and soft skills in the skills section of your resume, There are differences between soft and hard skills that you need to understand before you hit submit on that application. Some additional examples of hard skills include: Web design Content creation Computer programming Accounting Technical writing A few examples of soft skills are: Collaboration Time-management Conflict resolution Interpersonal skills Self-motivation For instance, examples of soft skills like "strong communicator", "detail-oriented", or "self-motivated" may not be within the job description, but they could be the attributes that nonetheless help you thrive and succeed in the role. But what makes a combination of hard and soft skills so important? These skills are vital because employers are looking for the right union of both qualities to find the best candidate profile for the position. The main takeaway to remember...

5 Skills You Should Leave Leadership Training With

Leadership
/by
5 Skills You Should Leave Leadership Training With ​​Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course. Why leadership training is important? Leadership training is valuable to anyone who currently or aspires to hold a supervisorial role. The qualities needed to succeed in a leadership role don’t just appear once you’ve been assigned the role. In fact, you should be exhibiting these qualities long before you step into it. This is why taking a leadership training course can be valuable, even if you don’t oversee any direct reports. For fresh managers, it’s an incredibly valuable resource that will arm them with the tools and strategies needed to motivate and inspire their teams. Leadership training is also a good setting for new leaders to discover leadership styles and determine which one fits best for them. For experienced leaders, it’s an opportunity to learn new tactics that will help them improve their leadership style. For instance, psychological safety has been prioritized by many companies within the last few years, much more than before. As such, it’s a big part of many leadership training courses available out there today. Leaders also have an ethical responsibility to stay on top of their game. How can you...

Writing a Job Description That Attracts Ideal Candidates [8 Tips]

Human Resources
/by
Writing a Job Description That Attracts Ideal Candidates As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action. What is a job description? A job description is a document written by an employer that lists the tasks and responsibilities of a specific role along with the skills and experience needed to qualify for the position.   1. Study your target candidate. Many studies show that people buy on emotion first, and then rationalize their purchases using logic. Applying for a job, in that sense, is a lot like making a purchase. Pressing the "Apply Now" button is an emotionally charged decision. When writing your job ad, tap into those emotions by learning everything you can about your target candidate (i.e., the person you want to be interviewing). What are their professional goals and values? What makes them happy? Example Create a target candidate persona or a composite of your ideal employee. (Download these buyer persona templates to get started.) Use the information you find to make potent promises that your target candidate wants to hear and, more importantly, you know you can keep. Are you...

Top 6 Video Marketing Metrics Your Boss Actually Cares About

Video Marketing
/by
Top 6 Video Marketing Metrics Your Boss Actually Cares About Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s study suggests that views are a good indicator of how well your video’s hook performed. But view count, as a metric, also has drawbacks, like not being able to tell you who your audience is or whether your video resonates with them. That’s why we created this list of video marketing metrics that shed light on the things your boss actually cares about — like how much your audience engages with your video, conversion rates, and how video affects your website’s performance. Which Metrics are Brands Tracking? We surveyed over 500 global video marketers to find out what metrics they believe are important in measuring a video's success. Each respondent could select more than once answer, and in our survey we found the following metrics were mentioned as being important: Engagement (60%) Conversion rate (56%) View count (53%) Click-through rate (52%) Follower/subscriber growth (52%) Average view duration (50%) 1. Engagement Engagement is one of the most important factors in boosting your video’s organic reach — if a video resonates well with part of your...

5 Best Answers to “Why Do You Want to Work Here?” [+ Why They Work]

Resume and Cover Letter
/by
5 Best Answers to "Why Do You Want to Work Here?" "Why do you want to work here?" It's a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you're genuinely interested in the role, or if it's just another one on your list. While the question is relatively straightforward, it can be tricky to maneuver. Here, we'll cover strategies to handle the question and offer five example responses for you to reference. 1. Give a well-rounded answer. Saying the job looks interesting — or the company is great — isn't enough. In other words, if you can answer this question in four to five words, you probably need to go back to the drawing board. Remember, the interviewer is looking for a substantive answer that can help them gauge your interest and decipher if you're a good fit. 2. Do your homework. Arguably the most important step is researching the organization ahead of your interview. A good place to start is their website. Go beyond the home page to learn more about the company's mission, goals, and culture. Take note of what stands out to you. Social media can also offer a glimpse into an organization, its initiatives, and its culture. Go a step further and look up any recent press releases or articles about the company to be in the know on its latest developments. 3. Consider your own values. When...

When to Post on Instagram: A Simple Guide

Instagram Marketing
/by
When to Post on Instagram: A Simple Guide How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers). Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important. Read on to learn how often your business should be posting on Instagram. How Often Should A Business Post On Instagram During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day.       ...

Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]

Marketing Strategy
/by
Will Brands Boost Investment in Experiential Marketing in 2022? Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes. Will brands invest in experiential marketing? HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage. 29% of marketers say they use experiential marketing in their roles, and of those who use it, 51% say it is the second most effective trend they leverage. 83% of marketers also plan to continue investing the same amount or increasing their experiential marketing investments in 2022. So, yes, brands will continue to and increase their investments in experiential marketing. Let’s discuss why. Why are brands investing in experiential marketing? Real-life experiences help foster a sense of connection that brands cannot mimic digitally. Esther Sauri, a marketer at Linkilaw Solicitors, told Business News Daily that experiential marketing is effective because humans are emotional beings: “When a brand connects with us in an emotional way, we not only buy it, loyal customers.” Marketers also say that continued investments in experiences are due to consumers’ desire for connection and community with their favorite brands after a few years of...

The 14 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own

Graphic Design
/by
The 14 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. And while some designers still carry a physical book of printed design examples, most portfolios are graphic designer websites. These sites show audiences much more than design skills like logo design or typography. Whether you're a full-time graphic designer or dabbling in design as a side project in your free time, it's critical you create a sleek graphic design portfolio to showcase your work to potential clients. Fortunately, we've created a list of 14 impressive graphic design portfolios, followed by instructions on how you can create your own. Keep reading to get all the tips you need to curate the perfect space to showcase your work. A graphic design portfolio is one of the most important elements a client needs to see when choosing a graphic designer — which means a portfolio is vital for proving your skill as a designer. Additionally, a graphic design portfolio, much like a resume, provides necessary contact information, and any case studies you care to include from past employers. Most portfolios today are graphic designer websites. This means that they’re not only a way to connect with clients. They also help graphic designers build communities and share their work with potential...

The 23 Best Google Chrome Extensions for SEO

Business Tools
/by
The 23 Best Google Chrome Extensions for SEO The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy. With so many SEO Chrome extensions available, marketers often find themselves spending more time finding a great fit than getting actionable analytics. To help you navigate the crowded world of Chrome extensions, we’ve come up with a list of our favorites for SEO. Best SEO Extensions for Google Chrome 1. MozBar Price: Free; MozBar Premium, free 30-day trial, then paid plans from $99/mo MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and SERP metrics. What we like: MozBar makes checking your SEO as simple as possible with its one-click model, making it a huge time saver for stressed SEO pros. 2. Keywords Everywhere Price: Free Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past,...