10 Excellent Examples of Video Marketing on Facebook For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Check out these lists I put together of best practices and top industry examples to get your creative juices flowing. Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. First, read up on current video marketing trends to help you understand audience behavior and preferences. You want to know when and how your target demographic uses Facebook and which types of videos they are most likely to respond to. Second, your campaign may include both native videos (like Facebook Live, reels, posts, and stories) as well as paid video ad campaigns. Pro tip: If your budget allows for a...

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. And I’m not the only one. According to HubSpot’s 2025 Marketing Trends Report, visual storytelling is the new norm. Short-form video content leads the way, with 29.18% of marketers identifying it as the most used format and 21.02% citing it as delivering the highest ROI. So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let's get into it! Table of Contents What are short-form videos? Why are short-form videos so popular? Why Brands Should Use Short-Form Video Content What are short-form videos? Short-form videos are videos that are less than 60 seconds in duration. However, some marketers and content creators agree that short-form videos can be up to 3 minutes. But, if you want my opinion, I would stick to the 60-second rule. I take this stance because attention spans are getting shorter, but we'll get into that later. Anyway, short-form videos deliver information in a digestible, bite-size format so viewers can quickly watch and bookmark the content if they're on the go or watch it multiple times. And, if you’re...

Viral Video Marketing: 9 of My Favorite Viral Marketing Videos Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some of my favorite viral marketing videos and why they were such a success. And if, by the end of this list, you still doubt your ability to create viral content, remember that HubSpot's Clip Creator is a free AI-powered video creator that can help you create memorable marketing videos regardless of your skill level. 9 Viral Video Examples 1. Cecred Views: 2.1 million Megacelebrity Beyonce released her new line of hair care products called Cecred, and her marketing was very Gen Z-coded. Instead of glossy, highly produced videos of models flaunting shiny, beautiful hair and bouncy curls, Beyonce took her phone and filmed herself using the products. She then took viewers through her wash day routine and explained the products she uses. So, what makes it Gen-Z coded? It's an authentic and unpolished marketing approach that younger consumers often prefer. Studies show that 62% of Gen Z consumers prefer brands that create authentic and relatable content. Beyonce is also known for being a private person who rarely gives fans a glimpse into her personal life, so a video of her candidly sharing her...

How to Start Using Video in Your Marketing HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. Table of Contents How do I find video content ideas? What video content is most popular? 15 Business Video Ideas How do I find video content ideas? My method for finding video content ideas is pretty simple. I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar. For example, I recently started creating TikToks for a new dance studio in my neighborhood to help attract more students. To determine the type of video content I should create, I started following other dance studios on TikTok and observing their videos. I bookmarked the ones that seemed to get the most views and started brainstorming ways to make similar videos for the dance studio. I found that the following videos seemed to do well: Videos of dancers doing complicated choreography Beginner-friendly breakdowns...

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. I gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own. After reading and you‘re ready to create your own, check out HubSpot’s free AI-powers video maker, Clip Creator, which can convert text into professional videos. Without further ado, let's dive in. 4 Instagram Reels Examples 1. Cecred One of my favorite Instagram Reels to come out recently features my favorite icon — Beyonce! Beyonce recently started a hair care line called Cecred, and to prove to the naysayers that the brand's products work, she walked viewers through her usual hair wash day. The video shows her using the Cecred products in her hair while her voiceover explains her process. Video is a great opportunity to show you product at work, so think of ways to film people using your products. And get some employees or founders involved, showing your audience that you also trust your products. Image source What I like: I love that Beyonce, founder of Cecred, is using her own products. It adds legitimacy to her...

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023 2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. Furthermore, I wanted to pick The Hustle team‘s brains and learn their favorite because who better to consult than the pros? So, without further ado, here’s The Hustle‘s YouTube team’s favorite short-form videos and what we can learn from them. 4 Best Short-Form Videos, According to The Hustle's YouTube Team 1. “Edge Hated the Rated R Spinner Belt!” “This is a very niche topic, so shoutout to my algorithm,” says Jon Weigell, senior host and multimedia producer for The Hustle. The video is titled Edge Hated the Rated R Spinner Belt! and tells a fun behind-the-scenes story about a piece of wrestling history from the perspective of professional wrestler Edge. “Topic aside, this short grabs you from the start with a strong opening quote,” Weigell says. “It begins with an opinionated declaration that gets attention, and the rest of the video mixes VO with sound effects and a large catalog of video...

22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching 91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1. Hubspot: That’s a Deep We Don’t Want To Roll In 😅 @hubspot That's a deep we don't want to roll in 😅 #HubSpotCRM #CRM #SalesTok ♬ original sound - goldenbiscuit.tx A whopping 672 million global downloads made TikTok the most downloaded app in 2022. Cut to 2023, and 53% of marketers are increasing their TikTok investments (HubSpot Blog Research). The great thing about this platform is that users don’t expect perfect video production. So you don’t need an enormous budget to get started. But TikTok users do expect to be entertained. That’s why we love this quirky HubSpot ad that uses humor to speak directly to its target audience (sales reps). Because if you start a new sales job and they pull up 20 different spreadsheets, it is an Adele-worthy moment. The Takeaway Fun, creative, and relatable...

How to Use Wistia: A Step-by-Step Guide If you're looking for ways to strengthen your video marketing strategy, you've come to the right place! We've partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video. In this step-by-step guide, you'll learn: Where your business should be using video How to upload your videos to Wistia How to customize your videos How to share your videos How to generate leads from your videos How to track your video performance in HubSpot Let's dive in! Where You Should be Using Video Video is an awesome way to connect with your potential and existing customers on a personal level, almost like meeting them face-to-face. It's the perfect tool to showcase your product and let your brand's personality shine through. Businesses that ace their video marketing game have figured out how to use video at different touchpoints across their customer journey. If you want to take your video marketing strategy to the next level, here's where you should consider using video: Your website's landing pages Blog posts Your help center Email campaigns Your software application Social media channels … the list goes on Now, here's where Wistia comes into play. Designed for marketers, Wistia provides all the video creation, hosting, sharing, and analytics tools your business...

How Video Consumption is Changing in 2023 Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. While video isn't going anywhere, it's constantly expanding, changing, and evolving to fit consumer preferences and new platforms — marketers must keep up. Here, we'll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. Online Video Consumption Statistics Marketers Should Know How Video Consumption is Changing in 20231. Consumers increasingly rely on marketing videos from brands.2. Escapism is the name of the game.3. Consumers lean into their passions.4. Production quality is becoming more important.5. Consumers prefer shorter videos.Navigating video in 2023 Online Video Consumption Statistics Marketers Should Know As video continues to be integral to marketing strategies, marketers should keep the following statistics in mind: The number of digital video viewers worldwide is expected to reach 3.5 billion. In 2023, people are watching, on average, 17 hours of online videos per week. People are 52% more likely to share video content than any other type of content. 75% of viewers watch short-form video content on their mobile devices. 83% of marketers suggest videos should be under 60 seconds. How Video Consumption is Changing in 2023 From video length to what attracts viewers — here's...

What Video Marketers Should Know in 2023, According to Wyzowl Research It's well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we've released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our ninth State of Video Marketing report. During that time, usage, spend, and reported ROI have crept slowly upward - from an already high starting point. But this year’s results suggest that, far from reaching saturation point, video marketing is actually continuing to grow in popularity - and achieving better results for marketers than ever. Our research suggests: Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high. Marketers feel more positive about video’s return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, - while an all-time high number of marketers (92%) told us they get a good ROI on...