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How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

Marketing Strategy
May 10, 2022/by
How Brands Use NFTs for Marketing: Are They Really Worth The Hype? According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work? Well, when an NFT is created, also known as "minted," it can represent tangible items like art and clothing and non-tangibles like music, videos, and images. For instance, Twitter’s founder, Jack Dorsey sold his first tweet for $2.9 million in 2021. Who determines the value of the item in question? The community. Unlike real-world or cryptocurrency, an NFT’s value is speculative. What makes NFTs so popular is that they represent the decentralization of power from the few to the many. This is particularly valuable for creators who have historically relied on third-party platforms like Spotify, YouTube, and Instagram to share their content and gain from it. NFTs put the power back in the hands of the community by letting them decide what’s popular and incentivizing them to support what they like. They're so popular in fact that Open Sea’s Alex Atallah, the cofounder of the largest NFT marketplace, recently shared on Twitter that there are more NFTs on the platform than there were internet pages in 2010. 1/ There are now more NFTs...
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How Content Marketing & PR Combined Can Generate Leads

Content Marleting
May 7, 2022/by
How Content Marketing & PR Combined Can Generate Leads Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years, making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. Content marketing excels at the second part of this equation. As a result, companies are earmarking more of their marketing budgets for content-based campaigns; as noted by the Marketing Insider Group, the most successful companies now spend up to 40% of their total marketing budget on content-driven campaigns. PR budgets are also growing as companies look to keep existing connections strong — in the U.S. alone, businesses now spend more than 6 billion per year on public relations efforts. The result? Spending to keep current customers and drive conversions is on the rise. However, for many companies, lead generation is hampered by content nets that are too wide to capture the ideal audience, and PR approaches that focus too much on maintaining the...
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How to Measure Social Media Marketing ROI [with Expert Advice]

Uncategorized
May 7, 2022/by
How to Measure Social Media Marketing ROI When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. ROI is a measure of spend versus value: If I spend “X” amount, how much do I get back? The best-case scenario is an ROI greater than one, where companies get back more than they spent on an investment. Consider a manufacturing company buying a new piece of production line equipment that costs $10,000 but brings in $20,000 worth of revenue each year. The result is a positive ROI and a worthwhile investment. While measuring social media ROI isn’t quite as straightforward since companies need to account for the reach and impact of specific ad campaigns, the underlying concept is the same: Over time, the goal is to get back more than you spend. While specific measurement timelines and media metrics will differ, the role of ROI remains the same. How to Measure Social Media Marketing ROI One of...
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How To Create An Infographic In Powerpoint [+Free Templates]

Infographics
May 7, 2022/by
How To Create An Infographic In Powerpoint It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation. In fact, Infographics are the fourth most used type of content marketing. And it’s plain to see why, marketers who align the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience. So you may be thinking, where do I start? We’ll guide you through how to create your own infographics and even give you examples of different types you can work with using our 15 fabulous infographic templates for free within PowerPoint. For better comprehension, we’ll walk through how to make a simple timeline infographic in PowerPoint. 1. In the Design Tab, adjust the Slide Size to best fit your infographic. To begin making an infographic from scratch, you have to readjust the size of the PowerPoint Slide to give you more space to work with. Begin by opening a new PowerPoint, in the top navigation bar, click on Design and select Slide Size. Then in the drop-down menu, select either one of the predetermined...
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5 Human Resource Management Functions Every HR Manager Needs to Know

Human Resources
May 6, 2022/by
5 Human Resource Management Functions Every HR Manager Needs to Know There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management? 5 Main Functions of Human Resource Management Recruitment and Staffing Employee Relations Learning and Development Performance Management Company Culture Recently, we’ve heard the term “People Operations” used much more frequently than human resources. Are they the same? Not exactly. People ops is technically considered a subset under HR. However, in many companies, they are used interchangeably. While human resources focus on the structural and legal pillars such as hiring, compliance, compensation, and benefits, people ops look at the cultural implications and focus on things like employee satisfaction, productivity, and diversity and inclusion. 5 Main Functions of Human Resource Management 1. Recruitment and Staffing When you think of HR, recruitment and staffing is probably the first thing you think about. HRM requires working hand-in-hand with recruiters to identify top talent, set budgets, conduct background checks, and negotiate compensation and benefits. In addition, they must be well versed in employment law to know how...
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What Are Local Citations [+ 4 Steps to Build Them for Your Business]

Uncategorized
May 5, 2022/by
What Are Local Citations If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews. Yelp showed 7th + Grove’s address, so we knew it was in a busy part of town and could be packed the night we wanted to visit. Fortunately, the restaurant’s phone number was listed, so my sister called and made a reservation. In this scenario, the restaurant’s listed address and phone number were their local citations — and made our visit easy and organized. Citations can help with local SEO because they allow search engines to verify the legitimacy of your business. If the same name, address, and contact information for your brand are easily accessible throughout the web, search engines can trust that your business exists and is truthful about the service it provides. Benefits of Local Citations Local online searches have proven to be integral to a business’ success. According to BrightLocal’s 2022 Consumer Review survey, 99% of consumers used online searches to find local businesses in the last year. In that same survey, 78% of consumers said they searched...
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How to Write the Perfect Page Title With SEO in Mind

On-page SEO
May 5, 2022/by
How to Write the Perfect Page Title With SEO in Mind If you're asking "what is a page title in SEO?" and wondering how it can work for you, you're not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline. After all, over 50% of shoppers use Google to discover or find new brands. If they’re researching online, your audience is scanning to find what they’re looking for. So, let’s talk about how page titles impact SEO. Many experts say that the page title is an important on-page factor for SEO. But which page title are they talking about? In this post, we'll cover: What Is a Page Title in SEO? Why Are Page Titles Important for SEO? Page Title SEO Examples How to Create SEO Page Titles That Stand Out Before we dig into the details, let's talk about the terms we’re using. A title tag is what's going to show up in the browser tab and (most likely) the search engine results pages (SERPs). If your main goal is improving your click-through rate (CTR), this is a great resource to learn more about optimizing your title tags. H1 is an HTML heading, and it's usually the largest and most important heading on a web page. The page title appears on the page itself and is often denoted using H1 style coding. ...
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Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

Video Marketing
May 4, 2022/by
Why You Should Leverage Interactive Videos A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from some top brands. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. In Q1 2022, we surveyed over 500 global video marketers to ask about their video strategy. Roughly a quarter of marketers surveyed (28%) said they currently leverage interactive content in their videos. Of those who do leverage it, 8% plan to invest in it more than any other video type. There are multiple types of interactive videos: Branched stories – This allows viewers to choose their own path when watching a video and decide what they will watch. Hotspots – These are clickable areas within a video that allow viewers to discover something new in the video. Polls and quizzes – You can engage your audience with questions related to the content in your video. 360-degree view – This allows viewers to immerse themselves in the video and get an augmented reality experience. Interactive video is still relatively new to many marketers with 27% leveraging it for the first time this year. Considering leveraging it? Let’s go over...
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