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How to Share an Instagram Story in Under 5 Steps

Instagram Marketing
February 8, 2022/by
How to Share an Instagram Story in Under 5 Steps Have you ever watched an Instagram story and thought, " needs to see this?" One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it's also a great way to engage your audience, share relevant content, and tell a bigger brand story. However, when it comes to reposting content on Instagram, the steps aren't always straightforward. Here, we'll cover how to share content to your Instagram story. Table of Contents How to Share an Instagram Story How to Share an Instagram Post to My Story Why Brands Share Instagram Stories and Posts As I mentioned above, businesses can repost content on Instagram to engage their followers and share on-brand content. But what, exactly, should you share? It's a good idea to share content that meets at least one of the following criteria: The content is directly related to my brand The content reflects my brand's aesthetic A customer has tagged or mentioned my brand My followers will find the content valuable Here's an example — Peloton's apparel brand, @PeletonApparel, regularly shares posts from customers wearing its clothing – and they typically add a call to action, such as a link to its shop. It's an excellent way to leverage user generated content to engage a community and build brand advocates. A word of caution here — when it comes to reposting user-generated...
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8 Valentine’s Day Marketing Campaigns We Love

Marketing Strategy
February 8, 2022/by
8 Valentine's Day Marketing Campaigns We Love Love, flowers, chocolate, blah blah blah ... Where are the marketing results?! Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness ... whatever) that Valentine's Day instills in people. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 8 Effective Valentine's Day Marketing Campaigns 1. Ranch Dressing's Customized Bottle Nothing says Valentine's Day like giving someone a bottle of — Ranch Dressing? In 2021, while flower companies and B2C brands were highlighting the romantic gifts partners could give to each other, Hidden Valley took a funny approach to this strategy by offering audiences customized Valentine's Day-themed bottles of Ranch salad dressing. While this seems like an odd gift to some, Hidden Valley knows that they have fans out there that just love to cover everything they eat with Ranch dressing. To those audiences, this gift is funny, personalized, and potentially useful. 2. Pandora's Little Acts of Love A common pushback people give for Valentine’s Day is that appreciation for loved ones should be shared...
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Resume Tips to Get You The Job You Want, Straight from Recruiters

Resume and Cover Letter
February 8, 2022/by
Resume Tips to Get You The Job You Want, Straight from Recruiters I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check. Post-pandemic, the job search is a whole different ball game, with new considerations you haven’t faced before. A checklist makes everything seem less daunting so that’s what much of this article will be, and the best part is it’s recruiter-approved. Let’s dive in. 1. Include your contact information. This seems like a given, right? Not exactly. "You would be surprised to know how many really good resumes I've come across with no contact information," says Ira Hughley, senior technical recruiter at HubSpot. Make sure your full name, email address, and location are included. Don't write out your full home address though, only a city and state. While your location may not be too relevant to the job itself, as more roles are remote than ever before, employers still want to know your general location for tax and law purposes. This also means that you should probably remove references that are too local, as your resume will likely reach a broader audience than before. Lastly, make sure your email address is professional. While the time of MSN and AIM usernames are long gone, many of us still use old addresses we created long before we were in the workforce. With this in mind, create a simple email with your...
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What’s an Instagram Handle? (+4 Ideas to Help Create Your Own)

Instagram Marketing
February 4, 2022/by
What's an Instagram Handle? (+4 Ideas to Help Create Your Own) Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle. You can think of a handle as the address to your Instagram page. It's also what people search to find you. An effective handle quickly identifies you while being memorable. Here, we'll discuss how to find and change a handle, ideas for creating your own, and whether it deserves a spot on your business card. It's easy to confuse an Instagram handle with your Instagram name. However, they both serve different functions. The biggest difference is that an Instagram handle is unique — once you choose it, no one else can claim it. An Instagram name, however, can be the same amongst multiple users. An Instagram handle has several purposes — first, it's what people use to tag you in photos, videos, and stories. For example, HubSpot's handle on Instagram is @HubSpot, which users can type to mention the user in posts. Second, it creates a link to your profile. If you change your handle, the URL to your profile also changes. Keep in mind that when you pick a new handle, you can't switch back to your old one until 14 days have passed. How to Find an Instagram Handle When you sign up for an Instagram account, you will be prompted...
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How to Decline a Job Offer

Resume and Cover Letter
February 4, 2022/by
How to Decline a Job Offer Before you decline a job offer, ask yourself some key questions: Why are you no longer interested in the job? Are your reasons for losing interest short-term, or longer-term reasons that you can’t change? If you don’t accept the offer, will you regret turning it down? If you’ve answered all of these questions and still feel like you want to decline, read on to discover the different ways to decline a job offer. Know exactly what you need? Jump to one of the following sections: How to Decline a Job Offer Due to Salary How to Decline a Job Offer via Email How to Decline a Job Offer Over the Phone How to Decline a Job Offer You Already Accepted How to Politely Decline a Job Offer Politely declining a job offer focuses on three key things: being prompt, showing appreciation, and giving a brief reason. We’ll discuss each further below. 1. Be prompt. Let the hiring manager, recruiter, or relevant individual know as soon as you know you won’t accept a job offer. Putting it off can cause inconvenience, and they may have other candidates that they want to notify of their acceptance to fill the position as soon as possible. 2. Show your appreciation. It’s essential to show your appreciation to the hiring manager or team responsible for interviewing you and the time they’ve spent communicating with you throughout the...
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How to Create a Location on Instagram (+ Reasons Why You Should)

Instagram Marketing
February 2, 2022/by
How to Create a Location on Instagram (+ Reasons Why You Should) Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps. 1. Check in on your Facebook app and create a post. 2. Select "Check In." 3. Allow Facebook to use your location or select one on the map. 4. On the search bar, type in the name of your new custom location and click on the + symbol at the bottom. Even if someone has already created a location with the same, you can still create your own. 5. Add in your custom location name and location details, then click "Save Custom Place." 6. Your new location is now available on Facebook and Instagram. When you create a custom location, it automatically creates a business profile page. If you’re having trouble seeing your newly created location, here’s what may have happened: Your location is taking a few hours to show up on Instagram. Facebook does not recognize your new location as valid due to the limited details provided. You have not claimed your business profile page. Can you create a location on Instagram without Facebook? Currently,...
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10 New Instagram Features Marketers Should Be Using in 2022

Instagram Marketing
February 1, 2022/by
10 New Instagram Features Marketers Should Be Using in 2022 With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike. These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming. Let’s look at these exciting upgrades and how to leverage them in your 2022 Instagram strategy. 10 New Instagram Features Marketers Should Be Using in 2022 1. Partnership Inbox Image Source Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in one location — partnership messages. Partnership messages is a sub-folder in the Direct Messages tab. These messages skip the request folder and get priority placement — making it easier than ever to find and manage branded content partnerships. 2. Story Links Remember when story links were an exclusive feature to those with 10,000+ Instagram followers? Here's some good news — it's now available to everyone. Image Source No matter your follower count, you can use a link sticker to direct users to your website, product pages, blog posts, and more. This is a win for marketers who use the platform to increase traffic. Here's how it works — after creating an Instagram story, click on the sticker icon, then tap the “Link” sticker. From here, enter the desired URL and voilà — you have a link...
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Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events

Marketing Strategy
February 1, 2022/by
Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they'd ever had, with well over 27,000 attendees. That is, until the fall of 2021 — when they hosted over 270,000 attendees in a virtual version of the same event. A couple of years ago, the majority of businesses hosted in-person trade shows and conferences. Virtual conferences were a rarity. But, post-pandemic, we're seeing a major shift towards virtual or hybrid events. In fact, HubSpot Blog Research found roughly 40% of marketers plan to increase their investments in virtual events, webinars, and conferences in 2022, followed by 39% who plan to spend the same amount as they did in 2021. A mere 16% plan on decreasing their investment. Bob Bejan, Microsoft's Vice President of Global Events, is unsurprised by this shift towards virtual, and believes it was always destined to be the future of events. He told me, "The pandemic is really just an accelerator of something that was going to be inevitable anyway, but probably would have taken five or six years instead of just two." Here, I spoke with experts across industries to learn more about the surprising future of events — and whether in-person, virtual, or hybrid will become the norm. Plus, what it could mean for your business. Let's dive in. The Future of Events, According to Experts The Case for Virtual...
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