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What is a Product Marketing Manager? Job Description and Salary

Product Marketing
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What is a Product Marketing Manager? Job Description and Salary Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve. They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make sure that it does indeed do what it was meant to do. You are convinced that this is the best addition to the world since chocolate. With an amazing product ready to go to market, there’s only one question left in your mind. How are you going to announce your product and get it in front of potential customers, i.e. the people who will actually buy it? For this step of the process (and ideally since the very beginning of research and development), you’ve got a product marketing manager ready to take the next step with your new creation. Without marketing, your product (no matter how amazing it is), will never be found by the customers whose problem it would solve. This could lead to lackluster sales, a financial failure, and potential customers who are still suffering from their original problem. From that perspective, you can see how valuable good product marketing managers are. Let’s learn more about this pertinent role. What is a product marketing manager? You may be wondering, what is a product marketing manager (PMM) and how essential are they to...

A Comprehensive Guide to Organizational Development

Human Resources
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A Comprehensive Guide to Organizational Development Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth. Now imagine it is 2015. The small team has done well for itself; however, its online presence is suffering. Underestimating the shift to online shopping, the company cannot handle the influx of questions, feedback, and requests to create an eCommerce platform. Once they’ve identified this problem, how do they implement changes to field this issue and stop it from happening again? Successful businesses require systems and processes. If situation A happens, what are the steps in response? Organizational development (OD) enables companies with a systematic approach to identifying issues, implementing changes, and evaluating the success of the process. What is organizational development? Organizational development is a systematic process aimed at initiating and implementing changes in the values or operations of an organization to promote long-term growth and efficiency. It equips organizations with the tools to assess themselves and advance their core strategies, processes, and structures in response to internal and external changes. OD serves to increase communication and productivity, improve products and services, create a workplace culture that embraces advancement and increase profit margins. Organizational Development and Human Resources Organizational development and human resource management are both processes centered on people. The two...

5 Open Door Policy Examples

Human Resources
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5 Open Door Policy Examples Whether they have an issue they want to be resolved or ideas they think would improve the company or better serve clients, employees just want to be heard. When you don’t create an open line of communication with your team, they may feel discouraged, leading to poor morale and ultimately lower production. Not to mention that employees who feel undervalued are likely to take their time and talents elsewhere. But an open-door policy can help employees bring fresh ideas to the table and make you aware of small issues before they become major problems that affect everyone. Here’s what an open-door policy entails, how you can create one yourself, and some examples of open-door policies in action. This workplace standard should foster communication and trust throughout the company, and employees should not have to fear retaliation should they raise issues with the company or their work with any managers. Instead, they should feel heard and supported through an open door policy. Benefits of an Open Door Policy There are several benefits to maintaining an open-door policy in the workplace. First, it fosters better communication across the company. It also helps employees speak their minds about workplace issues as soon as possible, which minimizes conflicts. An open-door policy can help employees feel more supported and valued by management, which boosts morale and ultimately productivity. It may even lower turnover rates. In one study on employee voice, researchers found that at a national restaurant chain with...

Rich Media Ads: 6 Steps to Create Them + Brand Examples

Advertising
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Rich Media Ads: 6 Steps to Create Them + Brand Examples Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, one 2018 study found that rich media ads outperform standard banner ads by 267%. With statistics like that, it's time to consider incorporating these ads into your paid media strategy. Below, let's discuss what rich media ads are and how they're different from other ad formats. Then, we'll review how to create one for your company and look at some examples to inspire your own ad campaigns. Rich media ads usually take much more time, effort, and capital to create. Why? Well, a static ad typically includes only three elements: An image, a CTA, copy. Rich media ads, on the other hand, can incorporate various multimedia elements and allow users to interact in multiple ways. So, why do brands use rich media ads? Well, rich media ads are engaging and dynamic in a way that other ad types aren't. They usually lead to more interaction, increased conversions, and a higher clickthrough rate. Since many people have banner blindness like me, creating an ad that your audience wants to interact with isn't easy. Rich media ads are a great way to create...

The Best Grammar Checkers that Make Content Editing Easier

Blogging
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The Best Grammar Checkers that Make Content Editing Easier Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’re supposed to be using ‘affect’ or ‘effect’ or if you’ve used the word ‘very’ too many times. Instead, finding the best grammar checker for your work can automate this task and boost your productivity. These days, there are many grammar checkers out there that all claim to be the best. Here are some of the best grammar checkers used and trusted by thousands of users every day. Some grammar checkers may automatically edit content as you write, while others will flag incorrect spellings or awkward phrases for you to review. Many editors will even take you line by line to identify passive sentences, overly long paragraphs, or other complex errors that even keen human eyes may miss. Using a grammar checker can give you some peace of mind when you’re writing a lot of content daily. Never again will you accidentally and embarrassingly leave off the ‘o’ at the end of ‘hello’ or misspell a simple word on a huge event poster. This software can help automate editing, so you can focus on getting your thoughts written down and submitted by the deadline. What are the best functions of a grammar checker? Some grammar checkers may just check the basics, like spelling and punctuation. More advanced programs can identify...

How Your Company’s Attrition Rate Could Be Impacting Your Business

Human Resources
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How Your Company's Attrition Rate Could Be Impacting Your Business Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line. Of course, when your employees are not happy, that shows too. You’ll likely see a slowdown in productivity, a change in the work environment, and you may start seeing an increase in employee turnover. What have you noticed in your own organization? Are employees loyal and in it for the long haul, or are they leaving in droves? If you’ve been seeing more and more employees leaving the company in a short amount of time, it might be time to calculate your attrition rate and examine what’s really going on in your organization. There are a variety of metrics that you can use to determine how your employees are doing. Many of them focus on productivity metrics such as progress to goals. However, these productivity metrics don’t tell the whole story. That’s why it’s important to understand your attrition rate to help determine the health of your organization. Let’s discuss what an attrition rate is and how to lower it. Understanding your team’s attrition rate is important for the health of your organization because having a high attrition rate can have devastating impacts on your team’s success. With too many experienced team members leaving at once, you run the risk of losing valuable organizational knowledge...

What a Crisis Manager Does and How to Be a Great One

crisis management
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What a Crisis Manager Does and How to Be a Great One You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point. While it’s not the happiest of thoughts, it’s realistic. Unfortunately, we don’t have the luxury of opting out from negative occurrences. Still, we do have the ability to plan ahead so that when the unthinkable happens, we’ve already thought of it, and have a plan in place to limit the damages. If none of what you’ve read has you rocking in the corner, and you’re actually excited by the possibility of being the person a business turns to in times of crisis, you might be perfect for a career in Crisis Management. Throughout this piece, you’ll learn what a crisis manager does and how to be a great one, according to service experts.  Crisis Management Crisis management is how organizations prevent, prepare for, and respond to events that could be detrimental to employees, customers, or the organization as a whole. This field helps identify uncertain conditions that could cause harm and mitigate the impact if you can’t prevent them. It is an essential aspect...

What Is Automated List Building Software and Why Your Marketing Team Needs It

Marketing Automation
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What Is Automated List Building Software and Why Your Marketing Team Needs It List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience. Automated list building software exists to help your team create and manage accurate, up-to-date, and easily applicable lists in a way that's quick and easy. What is automated list building? Automated list building is the process of using a tool to help you automatically create lists of audience members, whether buyer prospects or customers. Automated list building software is a type of marketing automation tool that allows you to do this. We'll review some examples shortly. Benefits of Automated List Building Software Here are some examples of the many benefits that you'll get from using automated list building software. Segment customers into groups for targeting. Identify your most qualified leads and personas. Personalize customer experiences to help you retain more customers. Offer your customers the information and content that they care about. Automate the workflows to share tailored emails, SMS, and campaigns to the right customers at the right time. Analyze your lists as needed over time. Ensure your lists are automatically updated with new contact data. Share lists...

How to Develop Brand Architecture

Branding
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How to Develop Brand Architecture Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there's no connection between your brand's offerings, messaging, and identity. This inconsistency can confuse consumers and dilute the overall value of the brand. (Think of it like walking through a building where every room has vastly different interior design). To ensure your brand architecture fits your business, this post will share the various brand architecture models, highlight real-life examples, and provide steps to choose the best structure for your company. What is brand architecture? Brand architecture is the organizational framework a company uses to structure its brands, sub-brands, and products or services. The framework helps define both the breadth and the depth of a brand, which makes it easier to develop marketing campaigns, identify growth opportunities, and ensure consumers understand the offerings. Image Source Companies use brand architecture to inform internal efforts. It acts as the foundation for the brand identity, style guide, and brand story, but it also helps increase efficiency by highlighting opportunities for cross-promotion, brand awareness, and mergers and acquisitions. Brand architecture isn't always obvious to consumers, who use it as a way to categorize the company and understand how it meets their needs. For example,...

Customers’ Top HubSpot Integrations to Streamline Your Business in 2022

Business Tools
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Customers’ Top HubSpot Integrations to Streamline Your Business in 2022 The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better. We know there’s an increasing number of software choices out there for your growing company. And that trend is only going to continue: A recent IDC white paper commissioned by HubSpot predicted that the cloud computing industry will only continue to grow over the next three years. Blissfully estimates that all SaaS categories will continue to experience growth, with IT, security, compliance, and HR being the top-growing categories. That means your company may adopt even more apps to get jobs done, and you’ll have a bigger need for integrations that unite your data and power cohesive customer experiences across your tech stack. That’s why our app ecosystem is such an important part of HubSpot’s platform for scaling companies. The App Marketplace, now home to 1,000+ integrations that span a variety of use cases (marketing, sales, service, and more), makes it easy for you to find and connect the integrations you need as you grow your business. On average, our customers install seven apps, and more than a quarter of customers install more than 10. Our goal is to let you bring your entire business tech stack together around the HubSpot platform, to deliver a remarkable,...