How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]
Brand ExperienceHow to Come Up With a Brand Name
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?
Oftentimes, founders think they know what makes a good brand name. But choosing a vague reference or visionary ideal (like Cadabra) for a name can confuse customers.
Naming a brand isn't as simple as creating a made-up word or picking a name that looks great on paper.
Fortunately, setting up a brand naming process can ensure your name is relevant, memorable, and meaningful. It helps you select a name that catches people's attention and is easy to remember, which makes marketing, sales, and brand awareness that much simpler.
To help your business become a household name, we'll explore how to come up with a brand name, cover brand naming guidelines, outline a brand naming process, and share examples of how popular companies decided on their brand names.
What Makes a Good Brand Name
A good brand name is a blend of creativity and strategy. It highlights your company's mission, vision, and values while showing off personality and creativity.
Josh Reeves, the CEO of Gusto, put it best when describing how his team came up with the company's name. "Choosing your name…will power everything else forward – the visual design, the way you message...
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