My Blog My Blog

6 Advertising Challenges Brands Could Face in 2022, According to Experts

Advertising
November 17, 2021/by
6 Advertising Challenges Brands Could Face in 2022, According to Experts Did you know that 90% of searchers haven't made their mind up about a brand before starting their search? This is one of the main reasons that online advertising is so competitive. That ever-increasing competition is just one of the challenges that brands face when they do online advertising (and we'll dive into this more below). Yet, advertising is a vital component of any business's marketing strategy. So, you might be wondering, "What are some other advertising challenges and how can we overcome them?" In this post, let's review the advertising challenges experts think brands could face in the next year and discuss how to overcome them. 1. Reaching the right targeted audience. The adage goes that advertising (and marketing in general) is about reaching the right audience, with the right message, at the right time. But reaching the right audience is getting harder and becoming a challenge for advertisers. Valentina Turchetti, the co-founder, managing director, and head of content at YourDigitalWeb, says, "Even if brands use retargeting and advanced audience funnel creation, they have to pay attention to Apple's tracking changes where users can choose not to see advertising. Since users using Apple devices can decide to say 'no' to advertising, business results can be lower compared to those of previous months or last years." How to overcome this challenge: While this could impact results on certain advertising campaigns, it's important to remember that the...
Read Full Story

The Marketing Trends of 2022 [The Ultimate Guide]

Marketing Trends
November 17, 2021/by
The Marketing Trends of 2022 The marketing world moves at the speed of light. And, in 2021, we saw just how quickly the marketing industry can evolve. In the last year, marketers embraced digital transformation more than ever as they adapted to constantly changing virtual and hybrid business landscapes during the COVID-19 pandemic. Then, as countries cautiously reopened -- and more consumers left the house -- some businesses saw slumps in the virtual engagement and online traffic they'd recently relied on.  As a marketer at any experience level, keeping up with these changes isn’t always easy. But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay ahead of them. To help businesses build cutting-edge and competitive marketing strategies in 2022, the HubSpot Blog surveyed more than 1000 global marketing professionals from both B2B and B2C brands -- while also talking to a handful of industry experts -- to create this bookmarkable guide of marketing trends to watch in the next year. 1. Influencer marketing will evolve from trend to a common marketing tactic. When we asked global marketing professionals which trends they planned to invest in for 2022, 34% said influencer marketing, putting it at the top of the list -- above other trends like mobile web design and short-form video marketing.  While 57% of marketing professionals that currently leverage influencer marketing say it's effective, 46% of them plan to increase their...
Read Full Story

74 Social Commerce Stats Marketers Should Know in 2021

Uncategorized
November 16, 2021/by
74 Social Commerce Stats Marketers Should Know in 2021 Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. While social commerce is relatively new, it falls under the larger umbrella of eCommerce sales, which are expected to reach $4.2 trillion this year. As a result, the revenue potential is high, and it's attracting the attention of marketers across a variety of industries. Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. Social Commerce Stats for 2021 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 35.9% of internet users in the US will make at least one social commerce purchase in 2021. (Insider Intelligence, 2021) US social commerce sales will surpass $36 billion in 2021, with more than 35% growth. (Insider Intelligence, 2021) Chinese retail social commerce sales will reach $351.65 billion in 2021. (Insider Intelligence, 2021) ...
Read Full Story

How to Write A Career Objective That Gets Your Resume Noticed

Resume
November 13, 2021/by
How to Write A Career Objective That Gets Your Resume Noticed Career objectives are a topic of hot debate in the resume space. Certain career experts say they're outdated. Others claim they give hiring managers a quick glance at your top attributes and experiences. Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement is still relevant. That's because a well-crafted objective lets hiring managers learn about your skills, personality, and career highlights from the first look. That's if a hiring manager even makes it to your resume, of course. With an increasingly competitive pool of candidates, HR teams often rely on technology to help sort resumes and select candidates for the next hiring stage. Algorithms pick and choose people based on keywords, often prioritizing optimized language over someone who may be the best fit for the job. But there are ways to ensure your career objective works for you, instead of against you. Let's look at what a career objective is and how to make yours meet today's resume standards. What is a Career Objective? A career objective is a succinct paragraph that summarizes your professional experiences, skills, and goals. It is usually two to three sentences long and sits at the top of your resume, under your name and contact information. Image Source Your career objective is one of the first pieces of information hiring managers will see when scanning your resume, so it has to stand out. You...
Read Full Story

Management by Objectives: Everything You Need to Know

Leadership
November 13, 2021/by
Management by Objectives: Everything You Need to Know A very famous Cheshire cat once said, "If you don’t know where you’re going, any road will take you there." Alright, maybe Lewis Carroll is actually the one that penned that quote, but it’s true nonetheless, and good advice for life and business. As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, but have you ever been clear about exactly what success looks like? If goals and desired outcomes are not communicated to employees, they can’t possibly meet your expectations. This leads to micromanaging or helicopter-managing and instills the belief in your employees that you do not trust them or their ability to achieve results. Over time, this breeds resentment erodes job satisfaction and increases the rate of turnover as employees go off in search of greener pastures. If you’ve seen this situation occur multiple times throughout your organization, it’s time to look at your leadership style. Do you provide your employees with the knowledge and the skills they need, and clearly communicate what you want to see? If not, it’s not too late. Shift your mindset and company culture to management by objectives and watch your employees step up to the challenge. What is management by objectives? The term "management by objectives" (MBO) may be new to your vocabulary, but it’s certainly not a new concept. MBO is one approach managers use to get the most out of their employees....
Read Full Story

Exit Intent Pop Up Examples and What Makes them Effective

Landing Page Optimization
November 12, 2021/by
Exit Intent Pop Up Examples and What Makes them Effective It's common for people to visit websites without converting — maybe they're conducting product research, educating themselves on your brand, or weighing out the advantages of your product versus one of a competitor. All of these actions are normal but they're not always ideal for your business — you want those visitors to stay on your site and convert (e.g. provide their contact details, sign up for your newsletter, or make a purchase). One way to help accomplish this — and avoid customers coming and going without converting — is with the help of exit intent pop ups. In other words, exit intent pop ups know when one of your visitors is about to leave your website — they serve a visitor a valuable offer/ message that's designed to keep them on the page (and, hopefully, influence them enough to convert).  How do exit intent pop ups work? Imagine a visitor is on your ecommerce site — they’re browsing your product line. They then decide they want to exit the web page they’re on and they move their cursor out of the frame/ boundaries of your website. But a pop up appears with an offer (e.g. coupon code, free ebook, free trial, etc.) that they stay on the page to read. They click your CTA and convert in the way you intended them to. So, exit intent pop ups make it possible to retain visitors on your site...
Read Full Story

How to Conduct an Exit Interview: 7 Top Questions [Form Template]

Human Resources
November 12, 2021/by
How to Conduct an Exit Interview: 7 Top Questions To determine what causes employees to leave — and to create a better, happier employee experience moving forward — it's critical you conduct productive exit interviews. In this post, you’ll learn everything you need to know about exit interviews, plus the best questions you should ask. We’ll also go over an exit interview form template that you can copy and paste into a document and reuse for future interviews. What is the purpose of an exit interview? The purpose of exit interviews is to get valuable insight from employees who are leaving your company. When conducted correctly, these interviews tell you what, if anything, could improve about your company culture. You’ll then be able to improve moving forward and drastically reduce employee turnover. Why are exit interviews important? According to a study conducted by The Society for Human Resource Management (SHRM), on average it costs a company between six to nine months of an employee's salary to locate and train a replacement for them. So if the employee who's leaving makes 60K, that can work out to anywhere between 30K and 45K in recruiting and training costs. Undoubtedly, a high turnover rate can hurt your company financially. Additionally, a high turnover rate can lead to less productive teams, and lower employee morale overall. Luckily, you can reduce turnover rate by using the feedback you get from exit interviews. Many employees who are leaving can help you determine...
Read Full Story