Social media schedulers: Our top picks for growing businesses If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment — freeing you to focus on strategy instead of logistics. That said, social media management tools and social media calendar tools have evolved from simple post schedulers into comprehensive platforms that handle everything from content creation to analytics. For growing businesses, finding the best social media scheduler means balancing functionality and affordability. Free social media tools can get you started, but as your strategy matures — and as you learn how B2B marketers can succeed on social — you’ll likely need more robust social media scheduling platforms that connect posting to actual business outcomes. In this guide, I’ve curated the top social media tools for teams at every stage, broken down key features to prioritize, and outlined exactly how to use social media scheduling software to maximize efficiency. Let’s get into it. Table of Contents: What is a social media scheduler? How to use a social media scheduler Best social media schedulers (at a glance) Best social media schedulers Social media scheduling tools: Features to look for Frequently asked questions (FAQ) about social media schedulers ...

How to boost your marketing game using Threads (Meta’s Twitter rival) When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store. Not everyone’s using it, but those who do say it’s a digital marketing powerhouse. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms in 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. Threads content is a real contender for your attention in 2025. It’s blown skeptics (like me) out of the water. Let’s look at how to get started on the platform, examples of successful posts, and tips from marketers on how to develop your Threads strategy. Table of Contents Overview of Instagram Threads How to Set Up a Threads Account How to Use Threads 5 Threads Tips From Marketers (+ Examples) Brands to Follow on Threads Overview of Instagram Threads Threads allows brands to connect, curate, and quickly share content. It gained popularity rapidly — due in part to its focus on providing a simplistic, casual approach to social media. With its intuitive user interface and seamless integration with Instagram, Threads became a popular platform for brands across industries. Source Threads Statistics...

AI's impact on social media: Top trends and predictions from 1,100+ social media marketing experts In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering AI to supercharge that strategy. If you're concerned that AI will ruin your social platforms and turn your content into a sea of sameness, think again: Our recent 2025 Social Media Trends report found that 72% of marketers say their social content created with AI performs better than content created without AI. So now that we‘ve cleared that up, let’s explore the major benefits of AI for your social presence, plus how to incorporate AI into every aspect of your strategy, according to data from 1,100+ global social media marketers. Plus, keep reading for tips from HubSpot's Social team. Jump to:  Benefits of AI in Your Social Strategy AI Tools for Your Social Media Strategy How to Implement an AI Social Media Strategy What’s the role of AI in social marketing strategy? Maybe a better question is — what isn't a good role for AI in your social strategy? AI can help every aspect of your strategy — and every member of your social team — save time, create more content, repurpose existing content, and track which posts and videos resonate most with your audience. And it‘s excellent at coming up with short, pithy captions when you’re stumped. Here are a few other benefits:...

Reddit Marketing — How to Make Content Niche Audiences Actually Engage With I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project management tools. Heated debates about the latest Severance episode. Spending hours on Reddit every day, I started wondering — how do you reach people like me? So I dug in. Turns out, the brands that win on Reddit participate. Here’s how to use Reddit for marketing without getting roasted in the comments. Table of Contents What is Reddit marketing? Why does Reddit marketing matter? Why Reddit is So Tricky for Marketers Common Reddit Marketing Strategies 3 Reddit Marketing Strategy Tips to Avoid Getting Roasted What is Reddit marketing? Reddit marketing means building genuine connections within Reddit's vast network of communities, called subreddits. Traditional social media tactics don't work here. To succeed, you need to be a real community member first — a brand rep second. Not the other way around. The platform runs on authentic discussions and shared interests across thousands of specialized communities. A Reddit marketing strategy takes consistency, expertise, and actual value. Most importantly, it demands patience — building trust and recognition...

Social Media's Role in Reshaping Online Shopping, According to Retailers Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers. So, if you’re a brand selling products to consumers and you’re not already using social selling, 2024 is a superb year to start. Not convinced? Let’s explore the social commerce landscape, best practices, and fun examples of brands already seeing success. Plus, I’ll share insights from experts I talked to about the future (and present-day) of social commerce. Social Media and Online Shopping — Today's Landscape 7 Social Media Online Shopping Trends Tips for Making the Most of Your Social Media Social Media and Online Shopping — Today's Landscape Salespeople. Marketers. Brands. They’re all jumping aboard the social selling bandwagon for good reason. Global social commerce sales could reach an astounding $2.9 trillion by 2026. I know it’s a staggering number, but forecasts aren’t always enough to convince the gatekeepers of our selling and marketing budgets, are they? So, let’s look at some facts and numbers straight from the horse’s mouth (buyers and brands): Salespeople...

The Most Effective Types of Content on Social Media in 2024 It’s 2024, and the highest-ROI marketing channel is still good ol’ social media.  Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business.   Different Types of Social Media Content 1. Video (Short-form, Specifically) Social media marketers are still placing their bet on short-form videos in 2024, some even upping the ante:  67% plan to increase their investment in short-form videos 31% will maintain their current investment  33% plan to invest more in short-form videos than any other content form It’s not surprising, considering short videos yield the highest ROI for social media marketing, according to HubSpot’s 2024 Social Media Trends Report.   Some common examples of short-form videos are TikTok videos, Instagram Reels, and YouTube shorts. This TikTok below is from Candeeze, a small husband-and-wife brand that sells freeze-dried candy online. It racked up 1.8 million views by showing the behind-the-scenes of their business operation.  @candeezeco Our family runs a Freeze Dried Candy business! #smallbusiness...

X (Formerly Twitter) vs. Threads: What Brands Need to Know We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Can X maintain its dominance and keep you scrolling for more? Will Threads promise a better, safer platform for public conversations? The X vs. Threads story includes leadership takeovers, a sizable user departure, and a record-shattering launch. Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? X vs. Threads: What’s the difference? What is X? What is Threads? Which should you use – X or Threads? X vs. Threads: What’s the difference? Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history of competition. Their new (or rebranded) platforms, Threads and X, are similar in many ways. Both are text-based social media networks that promote open dialogue. While they may look like copycats, X, and Threads have some key differences. Approach. Threads is a platform that prides itself on meaningful, moderated public conversations. On the other hand, X favors free speech with minimal moderation and private conversation through direct...

Inside the Social Platform: The Design Choices That Could Help Threads Stay Viral (& What Could’ve Inspired Them) In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement, “Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas." Like Instagram, you can follow friends and creators who share your interests. Of course, Threads has received its fair share of criticism, from accessibility concerns to accusations of using “dark design” tactics. Nevertheless, Threads hit more than 30 million sign-ups in its first 16 hours alone. It’s continued to gain traction since then, demonstrating the strength of the app’s design. In this article, we’ll cover the design choices that have helped Threads go (and stay) viral, the areas in which it has fallen short, and what it might take to address these shortcomings. Table of Contents What is Threads? Why was Threads created? How Thread Leverages Great Design Where Threads Falls Short What is Threads? To understand the design choices that underpin Threads, it’s important first to clarify what Threads is — and what it isn’t. At its core, Threads is a standalone app that lets users share short, text-based...

Should your brand be on Threads? What to Consider Before Signing Up Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta's newest property may have you wondering, "Should my business use Threads?" Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform. Here are some benefits and concerns surrounding Threads to provide clarity and help you make the decision that best aligns with your business. Pros & Cons of Instagram's Threads There are benefits to having a Threads account for your business. However, the platform is still very new and has some drawbacks. Pros of Threads Instant Following Since Threads connects to your Instagram account, your followers from Instagram are transferred to Threads — so long as they have their accounts. The feature makes building a large platform on the app easier because you won't have to start from scratch. Your verification badge, profile photo, and bio are all transferred to your account, making consistent branding between platforms simple. Increased Awareness and Engagement Threads is still in its infancy. As I'm writing this article, Threads has only been available for less than three months. There is typically a first-mover advantage brands benefit from when signing up for newer platforms. Leveraging a...