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AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

ai-hidden, Artificial Intelligence
October 7, 2025/by
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The difference between good and great email marketing often comes down to which metrics you track (and, more importantly, how you act on them). AI email marketing analytics transforms raw data into actionable insights, helping you understand what happened, why it happened, and what’s likely to happen next. Tools like HubSpot Marketing Hub have made this sophisticated analysis accessible through native dashboards and reporting features that automatically surface patterns human analysts might miss. Whether analyzing predictive engagement scores or tracking complex revenue attribution paths, these AI-driven insights help you make smarter decisions faster. In this guide, I’ll explore five essential AI-powered metrics directly impacting your bottom line. Plus, you’ll learn what AI email marketing analytics tools to use and, most importantly, how to use these insights to create email campaigns that consistently drive revenue growth. Table of Contents What is AI email marketing analytics? Pricing Comparison of AI Tools for Social Media Marketing AI Email Marketing Analytics Tools AI Email Marketing Metrics to Track How to Build AI Email Analytics Dashboards Your Team Will Actually Use Frequently Asked Questions (FAQ) About AI Email Analytics What is...
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How to create AI prompts that eliminate bias and increase conversions

ai-hidden, Artificial Intelligence
October 7, 2025/by
How to create AI prompts that eliminate bias and increase conversions AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it. As an inclusive marketing strategist and consultant, I am trained to recognize bias when I encounter it. Whenever I review materials and campaigns for clients, I evaluate whether bias, cultural insensitivity, or inappropriate messages have crept into the communications. But, most of the marketers I’ve come across either don’t yet have this skillset or are actively working on developing it. Many often don’t pick up on biases AI produces, which could prove detrimental to marketing efforts and brand reputation if published in the market. To help you use AI more responsibly and effectively, I’ve created some prompts to help you cut out bias. Let’s dive in. The Fundamental Question for Converting More Customers Before we get into actual prompts, it's useful to ensure you are grounded in the fundamental question consumers (especially those from underrepresented and underserved communities) are asking. As consumers evaluate whether or not your brand is right for them, they are seeking to answer this question, either consciously or subconsciously: Is this product for someone like me? Every part of your customer journey serves as an input to producing an answer...
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Why you should build relationships backward (and how)

Uncategorized
October 2, 2025/by
Why you should build relationships backward (and how) Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.) And whether you’re working on brand partnerships, influencer marketing, or creator campaigns, you just might start doing it backward, too. Deesha Laxsav Senior Manager of Brand Marketing, Clutch Fun fact: Deesha started a (now abandoned) foodie TikTok exploring elite eats in the DC Metro area. (“Turns out, eating was easier than editing videos.”) Claim to fame: Built Clutch’s first influencer marketing program, setting the stage for long-term partnerships with top voices in marketing and tech. Lesson 1: Social marketing has a trust problem. A stinging 53% of consumers outright distrust paid endorsements, according to a recent survey by the global service marketplace Clutch. And the better polished the content was, the more suspicious it looked. What’s more, 41% of consumers weren’t sure whether they trusted influencers more than brands. Which is really awkward because… wasn’t influencer marketing supposed to be the silver bullet against brand backlash? “Our survey makes it clear that consumer trust in influencer marketing has taken a hit,” Laxsav says, but she isn’t deterred. “When we got the data, we didn’t think, ‘We shouldn’t be doing influencer marketing.’ Instead, it was, ‘How do we do it better?’” She believes that the...
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How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice

LinkedIn Marketing
October 2, 2025/by
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you. I've seen this firsthand throughout my career. As a founding editor at LinkedIn, I worked on the LinkedIn Influencer program (now known as LinkedIn Top Voices) and watched how the platform evolved into the ultimate professional networking tool. Since then, I’ve created 20 courses as a LinkedIn Learning Instructor, earned LinkedIn Top Voice recognition with more than 320,000 followers, and wrote about the platform in my bestselling book, Unforgettable Presence. Most importantly, I've worked with C-Suite executives and senior leaders across Fortune 500 companies, startups, and beyond to help them shape a strategic, credible LinkedIn presence. What I‘ve learned is this: LinkedIn is the ultimate virtual watercooler. Here’s why it matters, and how marketers can make the most of it. Why LinkedIn Matters for Executives The benefits of an executive LinkedIn presence extend far beyond personal branding. Here are the four areas where I've seen the biggest impact. 1. Attract top talent. Today’s candidates make it a priority to research company leaders before applying for a job. A strong LinkedIn presence builds trust, signals authenticity, and can directly influence a candidate’s...
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Marketing career path report: What 100+ marketers told us about growth and job security

Career Development
October 2, 2025/by
Marketing career path report: What 100+ marketers told us about growth and job security When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity. The workplace and job market are more unpredictable than ever. Between the economy, competitive hiring processes, and the ever-present elephant in the room (AI), many marketers are wondering what shifts they need to make to stay competitive. To find out, I surveyed 100 marketing and advertising professionals and spoke with leaders inside and outside HubSpot. Here’s what I uncovered. Table of Contents The State of the Job Market How Marketers Are Making Themselves More Competitive Tools the Most Productive Marketers Are Using What Leaders Look for in Promotions What Employers Can Do to Better Support Career Growth The State of the Job Market It might surprise you to learn that most marketers are exploring new opportunities. In our survey, 69% of respondents have looked for a new marketing job in the past 12 months, whether actively (32%) or passively (37%). The top reasons? Higher salary (81%), more flexibility (54%), and better promotion opportunities (39%). Desire to work at a different type of company (28%) and burnout or lack...
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From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM

ABM
September 25, 2025/by
From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.   So, marketing doesn’t “throw leads over the wall.” In ABM, marketers co-own an account plan with sales or customer success, share a single view of the buying group, and run coordinated touches across channels to amplify engagement. As the founder of the NextGenABM, I’ve seen this tactic lead to game-changing growth. Over the past decade, I’ve helped B2B teams break into prospect accounts, from the Fortune 500 to fast-growing startups. I’ve seen the benefits of shifting from manual tactics to automated, AI-assisted marketing orchestration using a strategic ABM approach. In this guide, I’ll share how I build AI-powered ABM programs to tackle Fortune 500 IT deals and why they work. Table of Contents How ABM Works (and Why It’s Different) The Fortune 500 IT Landscape Why AI-Enabled ABM Orchestration Outperforms Your Traditional Marketing ABM in an AI-First World The AI-Enabled Orchestration Advantage: Scalability, Speed, Consistency Manual vs. AI-Powered ABM Orchestration Core Pillars of AI-Powered Automated ABM Orchestration The Framework for Winning Fortune 500 IT Deals The Framework in Action Practical Tips for ABM Marketers ...
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How to onboard non-technical marketers to automation tools with zero headaches

Automation
September 24, 2025/by
How to onboard non-technical marketers to automation tools with zero headaches Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact. In fact, non-technical marketers can learn HubSpot Marketing Automation and become productive in just two weeks. The difference between HubSpot’s onboarding and other similar tools is a structured, confidence-first approach that delivers early wins without overwhelming anyone. This guide covers the 14-day onboarding framework teams can use to transition from automation-anxious to automation-empowered. Table of Contents What are marketing automation tools? Marketing Automation Onboarding Challenges The Benefits of Accelerated 14-Day Onboarding 14-Day Framework for Onboarding Non-Technical Marketers to Automation Tools Checklist for Onboarding Non-Technical Marketers Comparison of Onboarding Approaches Q&A: How to Onboard Non-Technical Marketers to Automation in Two Weeks What are marketing automation tools? Marketing automation software enables the team to focus on customer-centric tasks that require a human touch, without being bogged down by repetitive processes that consume the workday. HubSpot Marketing Automation software uses AI to streamline marketing activities, helping marketers increase the effectiveness and quantity of campaigns. Key capabilities include: Automated lead generation through powerful email and forms features that turn website visitors into customers. Forms that use CRM data to remember returning visitors and adapt based on their behavior. Email triggers and sequences automatically follow up on form submissions...
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The channel strategy that’s saving brands from AI search cannibalization

Loop Marketing
September 23, 2025/by
The channel strategy that's saving brands from AI search cannibalization Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs. Is this your reality? Welcome to the rebirth of how people find information. Payoffs from traditional SEO tactics used to be huge. Now, AI has effectively given everyone access to unlimited, personalized knowledge on a diverse set of channels, and Google Search is losing users to AI search engines like ChatGPT. The once reliable marketing playbook has officially been disrupted. You can no longer count on one distribution channel, like search, to do all of the work for you. As a brand, you need to diversify your content across channels to meet buyers where they are. With the rise in AI adoption, one of those channels is AI search. When your audience is finding information in large language models (LLMs), it’s time to optimize your content strategy for both humans and machines. The Scoop on AI Engine Optimization (AEO) AI usage has been increasing since 2023. A recent McKinsey survey found that 78% of organizations used AI in at least one business function in 2024, compared to 55% the year prior. This widespread adoption is fundamentally changing how people consume information. As Google and other search engines...
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These marketing KPIs will help you predict and scale revenue growth by 10x

Marketing Metrics
September 23, 2025/by
These marketing KPIs will help you predict and scale revenue growth by 10x As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next. Traditional marketing metrics can tell you what happened last month, but they're like my tarot cards when predicting the future—confusing, vague, and not always accurate. Fortunately, some marketing KPIs predict future growth, and the companies achieving 10x revenue growth have figured out which ones matter. In this deep dive, I'll share the 10 marketing KPIs that leading subscription businesses use to predict and scale revenue growth. But first, let's explore why traditional marketing KPIs often fail to make accurate predictions. Table of Contents Why Traditional Marketing KPIs Fail to Predict Growth The Framework: Leading vs. Lagging Indicators for Growth Prediction The 10 Marketing KPIs That Predict 10x Revenue Growth Building Your Predictive Marketing Dashboard Conclusion: From Reactive to Predictive Marketing Why Traditional Marketing KPIs Fail to Predict Growth The Lagging Indicator Trap Most marketing dashboards are museums of past performance. Website traffic, email open rates, social media engagement, and even marketing qualified leads (MQLs) are metrics that tell you what already happened, not what's about to happen. Take website traffic, for example. As a journalist, I worked for a news outlet that saw a 300% increase in organic traffic within six months of executing our...
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AI market research tools: The top 7 your marketing strategy needs

Marketing
September 22, 2025/by
AI market research tools: The top 7 your marketing strategy needs Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to take action. Thankfully, today, there are countless AI market research tools to help make completing it easier, faster, and more effective. I’ve tested some of the most popular to see if they really live up to the hype. Here are the seven I’ve found that your marketing strategy can most benefit from, and how to determine if they’re right for you. Table of Contents TLDR: AI Marketing Research Tools What are AI market research tools? Why use AI tools for market research? What are the challenges of using AI tools for market research? 7 Best AI Market Research Tools How to Choose the Right AI Market Research Tool FAQs about AI Tools for Market Research TLDR: AI Market Research Tools AI tools for market research automate consumer data collection, analysis, and insight generation to help marketing and product leaders make better-informed, strategic decisions. Top AI solutions like Breeze and Crayon offer survey automation, competitive intelligence, and consumer insights AI, among other features, to make this possible. However, choosing the right AI tool will depend on your research goals, integration needs, and budget. Many platforms offer free trials...
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