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The 11 Best Cover Letter Examples: What They Got Right

Cover Letter
February 3, 2021/by
The 11 Best Cover Letter Examples: What They Got Right Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.” But we have good news. It is possible to have a little fun with your job search -- and maybe even make yourself a better candidate in the process. The magic, it turns out, could be in your cover letter. It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them, but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process. Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters. What does that look like in practice, and how can you make your cover letter stand out? We found six examples...
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Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Marketing Strategy
February 3, 2021/by
Everything You Need to Know About Green Marketing Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are organic (41%), made with sustainable materials (38%), or deliver on socially responsible claims (30%). In fact, the U.S. sustainability market is on track to reach $150 billion in 2021. That, in addition to it being better for the environment, is why several companies have gone or are going green in the future. As marketers, if you work at a green company, all the sustainable things your company does should be marketed. Today, let's learn more about green marketing, the best strategies to use, and some examples to inspire your own green marketing campaigns. With green marketing, the products are usually made in a sustainable way, do not contain toxic materials, are produced with recycled or renewable materials, don't have excessive packaging, and are designed to be recycled. When a company can make their products in a way that's eco-friendly, it shows that they're committed to sustainability and social responsibility. Plus, it helps with brand reputation. When you make your products in an environmentally friendly way, you can focus on green marketing to let everyone know that you're making an effort to help the environment. Also, this could save you money in packaging and energy usage in the long run. While...
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15 Creative Examples of Branded Pop-Up Shops

Event Marketing
February 3, 2021/by
15 Creative Examples of Branded Pop-Up Shops Marketers spend a lot of time trying to nail down abstract concepts. They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. But what if a consumer could walk into a room and fully experience your brand with all their senses? Pop-up events offer just that -- the chance for consumers to get up close and personal with their favorite companies in a truly immersive setting. In this article, we'll cover:  What is a pop-up shop? Pop-up shop ideas How to do a pop-up shop How to market a pop-up shop Examples of pop-up shops for inspiration Consumers love the lure of exclusivity, and brands love the unmatched opportunity for experimentation. Pop-Up Shop Ideas Your goals will dictate the type of pop-up experience you want to create and how you'll implement it. 1. Temporary Retail Space If you're transitioning your business from online to brick-and-mortar, a pop-up shop is a way to simulate the retail experience and gain valuable insights into considerations such as operations and demand... without the risk of commitment and overhead. 2. One-Time Event Even if you're not testing the local retail market, an event-style pop-up where the press and...
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The Future of Advertising [Expert Predictions & Data]

Advertising
February 2, 2021/by
The Future of Advertising In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. But it's a new dawn and it's a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let's dive into the future of digital, mobile, video, and TV advertising. Future of Digital Advertising Let's start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general (HubSpot) 42% of consumers feel that ads across digital media are irrelevant to their needs, an increase of 10% since last quarter (RevJet) 73% of consumers dislike companies with repetitive messaging, representing a 15% increase in negative sentiment quarter over quarter (RevJet) 62% of companies have, or plan to have, an omni-channel marketing strategy (AdWeek) Conversion rates actually increase the more users see an ad within remarketing campaigns (WordStream) Nearly all ad buyers expect digital advertising to comprise more than 50 percent of their total marketing budget in two years (Accenture) Today, buyers and sellers on average use programmatic for only 17 percent of their inventory. Within two years, that will more than double (Accenture) Digital advertisers believe automation would have an impact on achieving their goals (Forrester) Consumers are are more likely to engage with...
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9 of the Best Infographic Examples of 2020

Infographics
February 2, 2021/by
9 of the Best Infographic Examples of 2020 There's a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations. As the fourth most used type of content marketing, infographics pop up all over the place — from social posts to whitepapers. But don't be fooled. They require just as much strategic thinking as a blog post or video. Yet, as this list of the best infographic examples shows, the effort is absolutely worthwhile. Adding them to your marketing strategy can increase web traffic by 12% and help you stay competitive in the B2B crowd, where 65% of marketers use infographics. Luckily, there are numerous resources to create beautiful infographics of your own. To help inspire your next visual creation, here are a handful of stunning branded infographics to kickstart your creativity. 9 of the Best Infographic Examples of 2020 1. How SMB sales teams are keeping up in 2020, by Zendesk We all know 2020 led to massive changes in the way we work, buy, and enjoy leisure time. But this infographic by Zendesk hones in on a specific group (SMB sales teams) to show how they keep up with the times. Through research-backed data, clear visuals, and concise copy, the main point comes across crystal clear: Know customers' expectations to meet them where they are. This infographic does a good job following one theme...
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How to Create an Amazing Webinar in 2021

Webinar
February 2, 2021/by
How to Create an Amazing Webinar in 2021 Creating a webinar is one of the best ways to engage with potential customers in an increasingly remote world.  Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and of course, more webinars instead of live events. The B2B webinar platform BrightTalk reported a 76% increase in video, webinar, and virtual events uploaded to their platform from March to June 2020. From April 2019 to April 2020, ON24 saw a 167% increase in monthly usage of its webinar platform. If there was ever a time to create a webinar, it’s now. Are webinars dead? In a word: no. While webinars may seem outdated, especially compared to social media trends that emphasize brevity over substance, they have proven to be invaluable in the time of social distancing.   It wasn’t always this way. A few years ago, we were afraid that webinars were a thing of the past. While nearly half of consumers reported wanting to see more videos in the future, we found that “Research content” and “Online courses,” both of which would fall under the webinar umbrella, ranked at the bottom.  However, the majority of companies are moving toward a telecommuting model, and the trend shows no sign of slowing down. The new “working from home economy” guarantees that webinars...
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Vimeo’s 4 Tips for Generating Leads With Your Videos

Video Marketing
January 29, 2021/by
Vimeo's 4 Tips for Generating Leads With Your Videos As a marketer, you're often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story ... and generating qualified leads that will help you grow your business. Traditional marketing ethos may consider those to be two different streams of work — crafting impactful video ads, and digging up lower-funnel users — but it doesn't have to be that way. If you're not using video as part of your lead generation tactics, you're missing out on a serious opportunity to create impactful content that directly translates to more leads for your business. Megha Muchhala, Product Marketing Manager at Vimeo, shares some key insights on how to integrate your video efforts with your lead generation tactics. Vimeo's Tips for Generating Leads Straight from Video We all know how useful including video on a landing page or an email campaign can be in boosting your conversion rates, but there are also optimizations you can make to your videos themselves that will give you a marketing edge. 1. Add customizable contact forms. Rather than simply relying on CTAs to boost your follows or website traffic, marketers should utilize in-video contact forms to capture specific information from leads. This can be as simple as gathering their email, or more detailed to capture demographic information, short answers to collect personal insight, or other actionable data.  Include these forms on videos embedded throughout your digital ecosystem across your website, landing pages, and even...
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Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Product Integrations, thought leadership
January 29, 2021/by
Can Facebook Ads Influence Integration Adoption? Here’s What We Found. This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using Lyft? Used your phone to check your email? All of these seamless interactions require systems to talk to each other via open platforms. What about at work? How many tools do you use to do your job? Do you spend a lot of time updating disparate systems, or do you use a connected stack of technologies to keep things up-to-date? If it’s the latter, you have a platform to thank for your saved time. A platform makes it possible to connect tools, teams, data, and processes under one digital roof. It’s the nucleus of all systems and allows you to connect all your favorite tools seamlessly using integrations. An integration allows disparate systems to talk to each other. By joining tools via integrations, a change made in System A automatically carries through to System B. Leveraging platforms and integrations hasn’t always been commonplace. A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. Today, employees recognize that integrating...
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