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The 17 Best Resume Templates for Every Type of Professional

Resume
August 8, 2020/by
The 17 Best Resume Templates for Every Type of Professional While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding a cool design that also fits your professional identity can be a major hassle — and applying for jobs is already hard enough. We've scoured the web for some of the best resume templates to help you stand out in a sea of Times New Roman and crowded copy. You'll want to steal each and every one of these creative resume templates — and the good news is: You can! These generous designers have made their work available for free download. Read on to check them out and find a great fit for your next job application. Download a free, editable resume template. We've organized them by the type of candidate they're best for. The 17 Best Resume Templates for Every Type of Professional Best for Creatives These templates emphasize the design, color, and typography skills that creatives need to show from the get-go. 1. Resume Template with a Photo Background This template from Polish designer Patryk Korycki is perfect for photographers, graphic designers, and other creatives looking to showcase a sample of their best work. The template can be downloaded here for free. 2. Monochromatic...
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The Optimal Instagram Story Dimensions [+ Tips for Best Quality]

Instagram Marketing
August 7, 2020/by
The Optimal Instagram Story Dimensions New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices. However, social media is here to stay. According to Instagram, there are more than one billion active users monthly and more than 500 million Stories active every day. In fact, Instagram Stories are a popular trend that isn't going away. Pamela Bump, audience growth writer at HubSpot, writes about Instagram Stories in this blog. She says, "Instagram Stories serves as an outlet for brands to creatively show their products, services, or happy customers in action. Branded Instagram Stories also enable audiences to learn more about topics related to your brand's industry. Helpful and valuable content might also allow prospective buyers to trust your brand more." With this knowledge, you want your marketing team ready to develop a strategy for your Instagram Stories. To create this strategy, your team should decide what kind of images or videos they want to post. How do you plan on taking those images? With phones or professional cameras? Below, you'll learn the Instagram Story dimensions and why it's important to add Instagram Stories to your strategy. How do I fix the quality of my Instagram Stories? You might be asking, why do you need to know about the specific Instagram Stories dimensions? There are instances in which you might find that your Stories aren't uploading with the quality that...
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How to Create Content for Every Stage of the Buyer’s Journey

Buyer's Journey in Marketing
August 7, 2020/by
How to Create Content for Every Stage of the Buyer's Journey No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to deeply understand your buyer persona and the journey they make so you can create content that helps them along that path while positioning you as an authority in your space.  In this post, we'll cover:  Understanding the Buyer's Journey in Marketing What a Marketing Funnel Is Marketing Channels for Each Stage of the Funnel Attract Channels Engage Channels Delight Channels Creating Content for Each Stage of the Buyer's Journey Content Formats for the Awareness Stage Content Formats for the Consideration Stage Content Formats for the Decision Stage and Beyond Understanding the Buyer’s Journey in Marketing In most cases, with the exception of impulse buys, an individual begins their journey in an “unaware stage.” This individual likely fits the demographics of your ideal client (also known as your buyer persona), but they are not aware of your product or in need of it.  However, they may experience a triggering event that changes their situation or a pain that...
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Lights, Camera, Action: How to Record a Webinar Worth Replaying

Webinars
August 6, 2020/by
Lights, Camera, Action: How to Record a Webinar Worth Replaying A few short months ago, I discovered the beauty of webinars. I love to learn more about the marketing industry. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. By taking an hour out of my day, I can gain valuable insights from industry experts about virtually any topic. In most cases, I'm introduced to a new thought leader in the space, as well. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars. Fortunately, there's a simple fix around that: Recording them. If it sounds like a lot of extra work to record a webinar, edit, and figure out where it'll live post-launch, don't worry. This post will show you how to do it in five easy steps. Ready to get started and press "Record"? Why record webinars? Webinars are a fantastic addition to your content marketing toolkit. Though they take time to produce, they can be extremely valuable for your audience. They're basically vocal eBooks — They present educational lessons in a fun, engaging format. For example, this webinar is a short, insightful discussion about how to manage a remote sales team: ...
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How Using Humans And Chatbots Together Generated 182% More Qualified Leads

Chatbots
August 6, 2020/by
How Using Humans And Chatbots Together Generated 182% More Qualified Leads This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Prospect expectations for businesses have never been higher — in fact, according to Google, 61% of people now expect brands to deliver personalized experiences.  At the same time, the amount of people who want to reach a business through messaging continues to rise. Which means keeping up on chat can be tough, even for well-trained teams. At HubSpot, we felt the brunt of that pain in early 2018. We have a specific sales team that handles chatting with people on our website. At the time, we'd been using live chat across most of HubSpot.com to engage with prospects in a way that felt natural. Unfortunately, sales leadership began noticing we were losing out on valuable, high-intent prospects who were attempting to reach us via live chat. We simply didn't have a guaranteed way of ensuring their needs were addressed by a member of our team — which meant we were losing out on potential sales, big time. When my marketing team at HubSpot connected with the sales team to discuss the issue, we recognized live chat alone no longer suited our needs. To appropriately communicate with each prospect and create that highly personalized experience our website visitors crave, we needed to scale our sales team's productivity with a chatbot. Here,...
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How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

Chatbots, thought leadership
August 6, 2020/by
How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team This post is a part of Made @ HubSpot, an internal thought  leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate, frictionless way. Chatbots also follow the Inbound Messaging Framework. So, what are the secrets to building a chatbot strategy? On HubSpot’s marketing team, we seek to deliver a world-class customer experience. We consistently ask: How can chatbots better serve our various audiences (visitors, leads, and customers) to help direct them to the right resources for their needs? Also, how can we use chatbots to support our sales team and reach our goals? Use HubSpot's free Chatbot Builder Software to easily build and launch chatbots on your website — no coding required. A Customer-Focused Bot Experience Chatbots work when they're contextual and relevant to specific problems folks are having. Through conversations with our sales team, we learned that 15% of chat questions on the website were about getting technical support. We were creating friction for our customers because our sales team (who answers chat questions onsite) is not as well equipped to answer these questions as...
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19 Impressive Product Demo Videos You’ll Want to Copy

Product Marketing
August 5, 2020/by
19 Impressive Product Demo Videos You'll Want to Copy In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. In fact, 72% of people would rather use video to learn about a product or service. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video. Want to skip straight to the videos? Click here. 1. Identify the goal Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with. What action do you hope the viewer takes after watching your video, and what business need does it fulfill? For example, “After watching our product demo video, we hope the viewer submits a demo request form.” 2. Determine your audience Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or is this video reaching people who have never heard of you? What will this audience be concerned with?...
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Upstream vs. Downstream Marketing, Explained

Uncategorized
August 5, 2020/by
Upstream vs. Downstream Marketing, Explained How many times have you seen a term for something you already knew about? This probably happens a lot, right?  For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. (Hint: This is search engine optimization, or SEO). You may already know about upstream and downstream marketing. When I learned what these two terms meant, I found myself saying, "Oh, so that's what it's called!" You’re probably here for the same reason. So, let’s talk about the difference between these two terms and how they work together. Are you ready for a quick introduction to upstream and downstream marketing? Upstream Marketing Upstream marketing is a long-term plan. It allows for marketers to conceptualize a timeline for future releases based on customer segments. To create an upstream marketing plan, start with a section of your audience that you want to focus on in the next year or so. Your completed upstream plan should include the following: Identification of a portion of your audience's problems A product or service that will solve those challenges A price and competitive edge for campaign assets First, identify the challenges your customers are facing. Do this by referring to your buyer persona and researching the current market as well as gathering feedback from current customers. For instance, let's say your company offers...
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

Co-Marketing
August 5, 2020/by
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Partner companies typically collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more leads, buzz, and awareness, with less work. Co-Marketing vs. Co-Branding You've probably heard the terms co-marketing and co-branding thrown around quite a bit — but what's the difference? Is there one? Turns out, they’re actually pretty similar. While co-branding refers to a partnership in which two companies combine their products or expertise to create an even more valuable product or offer (Think: Doritos Locos Tacos), co-marketing takes things a step further. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer — such as a co-branded product or piece of content. In a co-marketing partnership, both companies promote that offer, and share the results of that promotion with each other. More on how this process works next. How does co-marketing...
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