My Blog My Blog

5 best CRMs for construction businesses in 2025

CRM
/by
5 best CRMs for construction businesses in 2025 In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses have unique customer relationship management (CRM) needs far beyond the average sales pipeline. That’s where the right CRM can really make a difference. Instead of juggling spreadsheets, emails, and handwritten notes, a CRM helps you keep everything in one place, from client contact details and job timelines to follow-ups and billing info. A CRM makes it easier for construction teams in the office and out in the field to stay organized, communicate clearly, and keep projects moving forward. In this article, we'll explore the five best CRMs for construction businesses in 2025. You’ll find: A side-by-side comparison table of key features A breakdown of each CRM’s strengths and construction-specific tools A how-to guide for choosing the right CRM based on your business size and needs Real examples of construction companies using CRMs (like HubSpot) to win more bids, stay organized, and grow more efficiently Whether you’re a small contractor or a large design-build firm, the right CRM can be the foundation for smarter, more scalable operations. Table of Contents What is a CRM for construction? CRM Comparison Table Best CRM Software for Construction Businesses Benefits of CRM Software for Construction...

Rare Beauty’s “anonymous insider” spills the tea on their new Substack

Uncategorized
/by
Rare Beauty’s “anonymous insider” spills the tea on their new Substack I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.” That’s not the only off-label use for Substack. Today’s master of marketing is also a Substack fan — and she took a big risk with it. Meet the Master MacKenzie Kassab Director of Creative Strategy, Rare Beauty Claim to fame: Launched Rare Beauty’s “semi-authorized” Substack newsletter Lesson 1: Get curious about your own product. Novelty wears off fast when you’re in the trenches. “Working in the office, is something” — a new blush, say — “that we‘re around all the time. We go to meetings about how products are made every week,” Kassab tells me. “It doesn’t feel necessarily thrilling from the inside when you're in it for a year and a half.” But your audience’s first peek at a new product? That’s magical. When you’re brainstorming new content, think about it from your consumers’ perspective. What do you know that they don’t? If you’re marketing a new product or service, what got you excited about it in the first place? Even though Kassab might attend weekly meetings about a new product, she’s not necessarily there every step of the...

5 best CRMs for nonprofits in 2025

CRM
/by
5 best CRMs for nonprofits in 2025 Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. These unique demands require tools that go beyond traditional customer management. That’s where nonprofit-tailored CRM (Customer Relationship Management) systems come into play. Designed to centralize data, streamline outreach, and automate administrative tasks, CRMs help nonprofit organizations better retain donors, personalize communications, and ultimately amplify their mission. According to a 2024 Nonprofit Digital Investments Report from NTEN, 14% of nonprofits spend their technology budget on software and licenses; the same report revealed that 40% of nonprofits include technology investments in their organization’s strategic plan. In this article, I’ll break down the best CRMs specifically suited for nonprofits. You’ll find a side-by-side comparison table, a deep dive into key features (like donor management, grant tracking, and integrations), and a step-by-step guide for evaluating and implementing the right CRM for your organization. Notably, HubSpot is one of the platforms trusted by real nonprofit organizations to drive engagement and scale their impact — and I’ll show you how. Table of Contents What is a CRM for nonprofits? CRM Comparison Table Best CRM Software for Nonprofit Businesses Benefits of CRM Software for Nonprofits 5 Important Features for a Nonprofit CRM How to Choose a CRM for Nonprofits (Step-by-Step) Frequently...

AI predictions that will completely change marketing — and life — in 2025

ai-hidden, Artificial Intelligence
/by
AI predictions that will completely change marketing — and life — in 2025 For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched reasoning models solve problems that stump PhD mathematicians. What I’m seeing isn‘t just incremental improvement; it’s a complete phase change. After countless hours testing ChatGPT against Claude, Gemini 2.0, and similar AI competitors, I'm convinced 2025 will be the year AI goes from “cool tool” to “fundamental infrastructure.” Here are my six predictions, as well as tactical steps marketers can take to stay ahead. AI Predictions That Will Change Marketing 1. OpenAI will maintain its lead with major breakthroughs. OpenAI isn’t slowing down. And by the end of 2025, I‘m convinced they’ll be even further ahead of the competition, especially for power users who need the absolute best performance. While the o3 model may be o1 with more compute, the real breakthrough is how it uses reasoning during inference. That’s what sets it apart. I think we'll see something like Orion — a new, larger base model — launched by year’s end. Sam Altman has hinted AGI is coming in 2025, and honestly, by my definition, Pro mode already qualifies as a kind of basic AGI. Once these models combine fast response with deep reasoning, most people will call that AGI, and it will...

5 best CRMs for property management businesses in 2025

CRM
/by
5 best CRMs for property management businesses in 2025 Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions. Traditional CRM systems often fall short because they lack the specialized features property managers need to thrive. Property management CRM software addresses these industry-specific challenges by providing tools for tenant screening, maintenance tracking, automated rent collection, and owner reporting. These systems serve as the operational backbone that keeps property managers organized, responsive, and profitable. This comprehensive guide compares the top CRM solutions for property management businesses. We'll examine features, pricing, and real-world performance to help you choose the right platform. Our comparison includes detailed feature breakdowns, pricing analysis, and guidance on selecting the best fit for your portfolio size and business needs. APM Property Management reduced work processes by 50% by implementing HubSpot's all-in-one CRM platform for their building management operations. Table of Contents What is a CRM for property management? CRM Comparison Table Best CRM Software for Property Management Businesses Benefits of CRM Software for Property Management 6 Important Features for a Property Management CRM How to Choose a CRM for Property Management (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Property Management Companies What is a CRM for property management? A property management CRM is a specialized customer relationship management...

7 best CRMs for business brokers in 2025

CRM
/by
7 best CRMs for business brokers in 2025 Business brokers face a variety of challenges in managing complex deal flows, maintaining long-term client relationships, and coordinating between buyers and sellers. A specialized CRM system becomes essential for organizing prospect databases, automating follow-ups, and ensuring no potential deal falls through the cracks. This comprehensive guide compares the top CRM solutions specifically for business brokers. We'll examine pricing structures, key features, and real-world applications to help you choose the right platform. Business brokers using dedicated CRM systems are able to work more efficiently, close deal, and build long-lasting network connections. For example, Franchise Brokers Association increased lead generation by 216% and achieved a 73% revenue boost after implementing HubSpot's AI-powered platform, demonstrating its effectiveness for brokers supporting franchise owners and business opportunities. Table of Contents What is a CRM for business brokers? CRM Comparison Table Best CRM Software for Business Broker Businesses Benefits of CRM Software for Business Brokers 6 Important Features for a Business Broker CRM How to Choose a CRM for Business Brokers (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Business Broker Companies What is a CRM for business brokers? A CRM for business brokers is a specialized customer relationship management platform designed to handle the unique workflows of buying and selling businesses. It centralizes buyer and seller profiles, tracks deal stages from initial valuation through closing, and manages confidential business information securely....

Memorable marketing, visible mistakes, and a faster horse

Uncategorized
/by
Memorable marketing, visible mistakes, and a faster horse Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data. Yet her small, scrappy marketing team regularly punches above its weight — and wins. When Todoist first launched, it was the original personal task manager. Today, its parent company, Doist, is still seen as the go-to in productivity software, despite competing with Fortune 500 tech brands. And y’know what? You don’t argue with success. Brenna Loury Chief Marketing Officer, Doist Fun fact: Early in her career, Brenna moved to Chile — without knowing any Spanish — to work with Habitat for Humanity. After a chance encounter in an Irish pub, she ended up employed at the Chilean Ministry of Economy. Claim to fame: When Todoist hit 1 billion completed tasks, it celebrated by asking users to share something important the app helped them achieve. Over 600 users shared their heartwarming stories. Lesson 1: Make it half measurable, half memorable. “Half your marketing should be *measurable*, half should be *memorable*,” Brenna Loury posted on LinkedIn a few months back. And because giving people a slightly hard time is part of my job, I asked if, as CMO, she still held her team accountable to ROI for the memorable half. Image Source “You pulled all of my hot takes, haven’t you?” Loury laughs. “I don’t...

5 best CRMs for utilities in 2025

CRM
/by
5 best CRMs for utilities in 2025 Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance — a customer relationship management system (CRM) for utilities can make these things easier. In a recent study by Capterra, 45% of businesses said their sales revenue improved by using effective CRM software. In fact, Reposit Power, a trailblazer in the Australian energy market, leveraged HubSpot CRM to implement an efficient workflow engine and sustain a remarkable 15% month-to-month growth rate. In this article, we’ll compare the top CRMs for utilities companies in 2025. You’ll find: A side-by-side comparison table Best use cases for each tool Key features and pricing A step-by-step guide to choosing the right CRM FAQ section to cover pricing, fit, and more Table of Contents What is a CRM for utilities companies? CRM Comparison Table Best CRM for Utilities Companies Benefits of CRM for Utilities Companies 5 Important Features of a CRM for Utilities Companies How to Choose a CRM for Utilities Companies (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM for Utilities Companies What is a CRM for utilities companies? A CRM for utilities companies helps manage customer accounts, service requests, and communication across teams. It centralizes data and automates...

5 best CRM software for hotels in 2025

CRM
/by
5 best CRM software for hotels in 2025 Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it's easy to lose sight of exactly what’s driving revenue — not to mention the frustration of losing commissions to OTAs. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays. That’s why we’ve put together this comprehensive list of the best CRM software for hotels, along with a comparison table, feature breakdowns, and a how-to guide. Our staff writer used AI primarily to assist in research and editing to ensure the most helpful guide, and humans reviewed this content before publication. We’ll go over popular hotel CRMs, including HubSpot, Salesforce, and Cendyn. HubSpot helped Bluesun Hotels double its revenue. Read on to find the best hotel CRM software for your properties. Table of Contents What is a CRM for hotels? CRM Comparison Table Best CRM Software for Hotels Benefits of CRM Software for Hotels 5 Important Features for a Hotel CRM How to Choose a CRM for Hotels (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Hotels What is a CRM for hotels? A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track...

HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth

Uncategorized
/by
HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth engine. 83% of businesses saw an increase in revenue in the first 12 months using HubSpot. From startups seeking automation without chaos to enterprises managing high-scale systems, this guide breaks down everything you need to know about Operations Hub’s pricing and features in 2025 — so you can find the right fit, fast. Operations Hub Pricing Overview Operations Hub has everything you need to connect your apps, sync and clean customer data, and automate business processes. Operations Hub is available in multiple pricing tiers to support teams of all sizes and complexities: Plan Monthly Price Key Features Support Free Operations Tools Free for up to 2 users. Basic data sync, default field mappings Community Support Operations Hub Starter $9/seat (annual) or $15/seat (monthly) Custom...