What is a CRM data model? Objects and relationships At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data source. Pipeline reporting discrepancies, conflicting data definitions, and broken integrations all trace back to the same root cause: a CRM configured without an intentional data model. According to Validity’s State of CRM Data report, 37% of CRM users have directly lost revenue due to poor data quality, and only 9% trust their data enough for confident reporting, which means the design work this guide covers is far more common a gap than most teams expect. Today, I’ll guide you through what a CRM data model is, why they matter, and how to set up one that provides cross-team clarity over friction. Table of Contents What is a CRM data model? Why a CRM Data Model Matters for Data and CRM Outcomes Components of a CRM Data Model CRM Data Model Examples Using HubSpot Objects How to Design a CRM Data Model Step by Step CRM Data Model Patterns for B2B, B2C, and B2B2C Canonical Data Model vs CRM Data Model Govern and Optimize Your CRM Data Model How to Visualize and Document Your CRM Data Model AI Agents and Analytics Depend on...

CRM administration: Roles and best practices guide After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind it. CRM administration is the operational discipline that determines whether your platform actually reflects how your business currently works. Done well, it means a clean record, efficient workflows, and trustworthy data. In this guide, I’ll walk through exactly what CRM administration involves, who’s responsible for it, and the frameworks, checklists, and best practices that set high-performing CRM operating models apart from those held together with duct tape. Table of Contents What is CRM administration? Why CRM Administration Matters for Revenue and Adoption Core CRM Administration Capabilities CRM Administration for Data Governance and Quality CRM Administration for Permissions, Roles, and Security CRM Administration for Workflows, Automation, and Lifecycle Stages CRM Administration for Reporting, Dashboards, and Adoption CRM Administration for Change Control, Sandboxes, and Documentation CRM Administration for Cross-Team Alignment AI in CRM Administration with Breeze CRM Administration Skills, Certifications, and Career Path Frequently Asked Questions About CRM Administration That definition matters because it’s different from “what is a CRM” — a question most articles in this space answer at length. This isn’t a guide to what a CRM is, but to what it takes to run one...

CRM compliance: What it is and how to nail It with your team & tech A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too.   Without proper CRM compliance, someone on your team might be doing something risky with that data this very moment. And it’s not malicious; it’s just the nature of working with private data in a digital space. According to IBM, the average data breach now costs businesses $4.88 million, and arguably even more in customer trust. Most teams know they need to do something about CRM compliance, but few know where to start. This guide cuts through the noise. I’ll explain what CRM compliance actually means, common business regulations, technical controls to look for in a CRM, and how to build a CRM compliance program your team will actually follow. Table of Contents What is CRM compliance? Why CRM Compliance Matters Which Laws and Standards Apply to CRM Compliance CRM Security Policies and Required Controls How to Build a CRM Compliance Program How to Enforce CRM Compliance in Your Tech How to Choose a CRM with Compliance Capabilities How to Manage Integrations Without Risking CRM Compliance Where AI Fits in CRM Compliance Frequently Asked Questions About CRM Compliance What is CRM compliance? Your CRM...

5 best CRMs for publishing companies in 2025 With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. To conquer obstacles to monetization and distribution, publishing companies need to be able to build stronger relationships with their readers, subscribers, and viewers as well as measure the ROI of different campaigns to ensure they spend resources on what works best. From managing subscriber relationships to automating workflows to crafting personalized marketing campaigns, a good CRM can help you tackle modern-day obstacles. In this comprehensive guide, we'll compare the top CRM solutions for publishing companies, complete with pricing details, feature breakdowns, and implementation guidance. HubSpot leads our recommendations with proven success in the publishing industry. Research publisher Springer Nature increased email click rates from 6% to 9% after implementing HubSpot, demonstrating the platform's impact on publishing engagement. To bring you timely, in-depth CRM comparisons, this article's initial draft was generated with AI tools, then revised and fact-checked by a HubSpot staff writer to ensure accuracy. Table of Contents What is a CRM for publishing companies? CRM Comparison Table Best CRM Software for Publishing Companies Benefits of CRM Software for Publishing Companies 5 Important Features for a Publishing CRM How to Choose a CRM for Publishing Companies (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Publishing...

5 best CRMs for plumbers in 2025 If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty. That’s why we’ve compiled this list of top CRM solutions for plumbing businesses, complete with feature comparisons, pricing breakdowns, and implementation guidance. Our staff writer used generative AI for drafting and research, then fact-checked, reviewed, and revised the content to bring you this comprehensive, helpful guide. We’ll explore how industry leaders like HubSpot, ServiceTitan, and Jobber can transform your plumbing operations. Uponor Asia, a plumbing systems manufacturer, achieved a 400x increase in leads by integrating HubSpot into its marketing workflows, proving how powerful the right plumbing CRM can be. Ready to keep revenue flowing instead of leaking? Let’s dive in. Table of Contents What is a CRM for plumbers? CRM Comparison Table Best CRM Software for Plumbers Benefits of CRM Software for Plumbers 5 Important Features for a Plumbing CRM How to Choose a CRM for Plumbers (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Plumbing Companies What is a CRM for plumbers? A CRM for plumbing businesses is specialized software that stores and manages all customer interactions, service history, and job details in one centralized system. HubSpot's Smart CRM unifies sales, marketing,...

5 best accounting software CRMs for small businesses in 2025 Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls through the cracks. These unique needs make it essential to have a CRM that’s not just flexible but tailored to the specific demands of accounting work. That’s where a specialized CRM can really make a difference. The right tool doesn’t just track leads or send reminders — it helps you automate invoicing, keep tabs on client documents, and sync effortlessly with your accounting software. Whether preparing for tax season or managing ongoing bookkeeping, a well-suited CRM can save you time, reduce errors, and keep your client relationships running smoothly. In this guide, we’ll compare the five best accounting software CRMs for small businesses in 2025. You’ll get: A side-by-side comparison of the top CRMs built with accounting needs in mind Key features explained in plain terms — so you know exactly what you’re getting Tips on how to choose the right CRM for your firm’s size, goals, and workflow A quick-start guide to help you get up and running smoothly And yes — real accounting firms are using HubSpot to simplify client management, automate follow-ups, and integrate seamlessly with tools like QuickBooks and Xero. Keep reading to determine if HubSpot is the...

5 best CRMs for cleaning businesses in 2025 Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service logistics with customer service, recurring job tracking, and quick invoicing. Unlike generic CRM systems, cleaning companies need platforms that accommodate mobile crews, on-the-go updates, and repeat customer interactions. This is where Customer Relationship Management (CRM) software becomes essential. The right CRM doesn’t just store contact information; it helps streamline workflows, automate client follow-ups, reduce no-shows, and improve customer satisfaction at scale. In fact, a recent study from CRM.com revealed that 91% of companies with 10 or more employees now use CRM software. And it’s not just theory — real cleaning businesses already use platforms (like HubSpot) to centralize operations, personalize marketing, and ultimately drive more revenue with less friction. In this article, we’ll walk you through the top five CRM systems tailored for cleaning businesses in 2025. You’ll find: A comparison table of the top platforms A breakdown of key features and pricing Tips on how to choose the right CRM for your business needs A quick-start how-to guide for getting up and running fast Whether running a solo operation or managing a multi-location cleaning service, this guide will help you choose a...

5 best CRMs for call center businesses in 2025 Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated routing and monitoring capabilities to maintain service quality. These high-volume, fast-paced environments demand specialized tools to keep up with rapid-fire customer inquiries while maintaining detailed records and enabling seamless handoffs between agents. Modern CRM systems are game-changers for call centers, turning what could be overwhelming customer interactions into smooth, efficient experiences. These powerful platforms automatically capture every call detail, instantly pull up customer history when calls come in, and help supervisors track team performance without hovering over shoulders. In this comprehensive guide, we’ll explore the five best CRM solutions for call centers in 2025, starting with HubSpot — a platform trusted by companies like Ritual, Zoom, and DoorDash to power their customer service operations. You’ll find: A detailed comparison table to quickly assess each option In-depth breakdowns of key features that matter most for call center teams A practical how-to guide for evaluating and implementing the right CRM for your specific needs Whether you’re looking to upgrade from spreadsheets or switch from an outdated system, this guide will help you make an informed decision that transforms your call center operations. BTW: Did you know, Santagostino, a healthcare company operating in Italy, grew their customer base...