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How to Transition from In-Office to Remote Work

Remote Working
June 1, 2020/by
How to Transition from In-Office to Remote Work Going into the office every day, I was comfortable. I was in a smooth routine. I would show up every morning at 8:30 a.m., have a smoothie, eat breakfast, and make my way to my desk. Happily, I greeted coworkers as they filed into our section. At lunchtime, I would enjoy a meal at my desk or in the lobby and work from a different area in the office until it was time to leave. Then, suddenly, I had to begin working remotely full-time. I was comfortable with the idea. I'd worked from home a couple of times before, and I'm an introvert. In many ways, this sounded like a dream come true: I could experience a full work day from the comfort of my home every day. Let's talk about some things to remember when you're transitioning from working in the office to working remotely. 1. Gather all of the materials you need to complete your work. When you begin to transition to remote work, your work setup will change. For instance, you might not have double monitors. You may or may not have a desk, and it might not rise like your desk at the office. In order to make the transition more smooth, think about the hardware and software you absolutely will need in order to successfully complete your job duties. Check with your company to see if they have support for necessary hardware. If you're used...
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The Plain-English Guide to GCLID

Uncategorized
May 29, 2020/by
The Plain-English Guide to GCLID 90% of all web searches happen on Google, which means, if you're a marketer, you should probably know the ins and outs of Google Ads I've opened Google to search for something at least five times today. And every one of those times, I've seen at least two ads on every results page. No matter the wide range of my searches — from vegan snickerdoodles to makeup brands and HTML codes — I was met with Google advertisements. From a business perspective, Google Ads is amazing for lead generation. It's a pay-per-click platform that helps you boost visits to your website. With Google Ads, you can create targeted ads that will be shown to a segmented audience. Google Ads allows you to track the traffic, metrics, and conversions of your ads without switching to Google Analytics. Let's begin by talking about GCLID more in depth. What is GCLID, and how do you use it? If you are unsure of the number of conversions you're earning from your ad campaigns or want more insight into how to improve the performance of your ads, you may want to look into Google Click Identifier. A GCLID is generated every time an ad is clicked and the user is redirected to a landing page. GCLID communicates data to Google that will be sent to Ads and Analytics, like the pages per visit and the amount of time spent on the website as a whole. When you track...
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How to Run a Successful Grassroots Marketing Campaign [+ Examples]

Marketing Strategy
May 29, 2020/by
How to Run a Successful Grassroots Marketing Campaign When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand. Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. However, this might be more cost-effective since you're building a campaign that's targeted at a smaller, specific audience. These campaigns will be different from your everyday marketing campaigns because your goal is to inspire a small audience to take action. With other marketing campaigns, you're probably hoping to reach a large number of people. However, with grassroots marketing, you're creating highly specific content with the hope that your audience will share your message for you. 1. Know your target audience. It's true, it's going to be important for you to know your audience for any marketing campaign. However, with grassroots marketing it's a necessity. The entire concept of grassroots marketing is that your audience will share your content for you. Yet, they won't do that if your content doesn't inspire them to....
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Everything You Need to Know about Guest Blogging

Guest Blogging
May 28, 2020/by
Everything You Need to Know about Guest Blogging If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Without a doubt, you'll start a heated debate. Some will say it's a waste of time. Others will swear by it and treat it like an essential part of their marketing strategy. As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. That's why I wanted to create this comprehensive guide to guest blogging that anyone, from any industry, can start using right away. Here you'll learn the essential steps to creating a successful strategy: Set specific, achievable goals. Choose topics that will benefit your own business goals. Find reputable guest blogging sites. Conduct guest blogging outreach. Write the post. Track your posts' results over time. But before we dive into the strategy, let's first define what guest blogging really is. What is guest blogging? Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and, often times, are highlighted by the editor of that website (or publication) as being...
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Can You Really Drive Traffic With Clickbait Articles?

How to Write a Blog Post
May 28, 2020/by
Can You Really Drive Traffic With Clickbait Articles? Last week, my favorite fitness YouTuber, Sydney Cummings, posted a video with a title that left me absolutely devastated. Quickly I pressed "play." From the title and the opening sequence — complete with sad piano music and ominous text in the beginning ("Trust us — we hate this too … this is hard for us both,") I prepared myself for the sad realization that this was Cummings announcing the end of her YouTube channel. I'll admit, as the video kept progressing, I was sliding into a slight panic. I thought, "How else am I going to get the same results?!" But then, the music stopped. The black screen filtered out to reveal Cummings in an empty room. She and her fiance took the time to somberly explain that the time had come for them to finally say goodbye … to their old fitness studio in lieu of an upgrade. It was then that I realized that I'd been clickbaited. Cummings expertly played with a vague title and introduction to draw me in and keep my attention — and emotions — at a high. Clickbait is a powerful way to deliver a message to readers, whether the intent is good or bad. What is clickbait, and how is it so effective? This post will fill you in, so let's get started. If you've ever been "clickbaited" before, think about what drew you in. Was...
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14 Signs Your Remote Team is Communicating Ineffectively

remote-work
May 27, 2020/by
14 Signs Your Remote Team is Communicating Ineffectively Every weekend, my friends and I have online video calls to catch-up with each other. Sometimes it feels like certain people dominate the conversation and others don't feel comfortable speaking up. These types of communication issues via remote conversations are actually normal. In fact, for remote teams communication with co-workers is a challenge that remote workers face daily. Additionally, according to HubSpot's findings, non-HubSpot remote workers noted a lack of social connection (29%) and communicating with co-workers (29%) as the two biggest challenges they face being remote. When your team can't be in the same space, communication needs to become more intentional. So, how do you do that? And how do you know when your communication needs some work? Below, let's review some signs that your remote team isn't communicating as effectively as possible. 1. Your team has too many meetings. As a remote worker, I know I've had days where I jump from meeting to meeting with no time for a break. Sometimes, this can actually be a symptom of poor communication. Typically, your team shouldn't have to meet several times a week. In fact, plenty of meetings can be sent in an email. Before scheduling a meeting, think about whether that meeting will waste time. If you aren't sure, then reevaluate whether the content can be sent in an email. Additionally, keep in mind when you schedule a meeting that every person you invited needs to be there....
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How to Create an Editorial Calendar [Examples + Templates]

Content Planning
May 27, 2020/by
How to Create an Editorial Calendar If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than with managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you can find yourself in a pile of missed deadlines, unedited blog posts, and a fair amount of team tension. There's no such thing as a perfect editorial calendar — it all depends on the needs of your team. Nonetheless, there are a number of questions you should ask yourself to determine what your editorial calendar should look like. These include: How frequently are you publishing content? Do you have stuff going live every day? Once a week? Perhaps multiple times a day? Finding out how often you publish can tell you how best to visualize your editorial calendar on a regular basis. Do you create more than one type of content? If you upload as many videos to YouTube as you publish articles to your company blog, your editorial calendar will need to distinguish between the two. How many...
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16 Digital Marketing Ebooks You Can Download Today

Marketing Strategy
May 27, 2020/by
16 Digital Marketing Ebooks You Can Download Today About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you're using to deepen your understanding of the current landscape of digital marketing? As an ever-changing industry, it's important for marketers to commit to learning as much as possible about digital marketing. But ... who has the time? Enter: the ebook. If you want to expand your knowledge of digital marketing from reputable thought leaders, but have limited resources, or don't even know where to start, this post is for you. Below, I’ll list some awesome ebooks on the ins and outs of digital marketing, from SEO, to content building, to beginner's guides. Let's jump in! 1. Digital Marketing for Small Business by HubSpot For this ebook, HubSpot teamed up with the experts at MOO to build a guide aimed at small businesses. It provides everything startups need to know about inbound marketing and gives a great scope of how to test, learn, and grow in an online marketing landscape. This ebook takes readers through accessible ways to maximize resources and get the greatest benefit from marketing. Need help with channels like Facebook, Google, and Twitter? "Digital Marketing for Small Businesses" has you covered. If you're looking for a one-stop shop for how to start a functional digital marketing strategy from the ground up, this ebook is for you. It even provides templates...
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