How to use your CRM for smarter email marketing campaigns Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation, automation, and measurement into a single, cohesive workflow. As audiences expect more relevant, timely, and personalized communication, email campaigns can no longer rely on static lists or disconnected tools. Modern CRM platforms centralize contact data, engagement history, and lifecycle context in one place. That unified foundation enables intelligent audience segmentation, automated campaigns, and measurable business impact from email marketing This guide covers how to use a CRM for smarter email marketing — from segmentation and automation to personalization, testing, and measurement. It also highlights how HubSpot CRM and HubSpot Email Marketing support these workflows using real customer data. Table of Contents Why a CRM Is So Important for Email Marketing How to Use a CRM for Email Marketing How to Use CRM Data for Email Personalization That Feels 1:1 How to Test and Optimize Emails With CRM Data Frequently Asked Questions About Using a CRM for Email Marketing How a CRM Powers Better Email Campaigns Why a CRM Is So Important for Email Marketing A CRM is important for email marketing because it centralizes contact data, engagement history, and lifecycle context in one place. That unified record enables more accurate segmentation, more relevant personalization, and more reliable automation than...

How AI improves email deliverability beyond send times Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate authentication alignment, complaint rates, engagement patterns, and unsubscribe behavior across domains. In 2024, Gmail and Yahoo formalized stricter requirements for bulk senders, reinforcing a core principle: inbox placement depends on authentication, permission, and recipient behavior working together. According to HubSpot's 2026 State of Marketing report, 22% of marketers cite email as a top revenue driver. AI strengthens that infrastructure by improving segmentation discipline, identifying reputation shifts earlier, maintaining cleaner lists, and stabilizing engagement patterns — without overriding provider policies. This guide explains what AI-powered email deliverability optimization is, how it applies to content, reputation, list quality, and timing, and which platforms support those workflows. Table of Contents What is AI-powered email deliverability optimization? How to Use AI to Improve Email Deliverability Best AI Tools to Improve Email Deliverability How to Measure AI’s Impact on Email Deliverability Frequently Asked Questions About Email Delivery What is AI-powered email deliverability optimization? AI-powered email deliverability optimization uses machine learning to increase the likelihood that emails reach the inbox instead of the spam folder or rejection queue. It works by analyzing the same signals MBPs evaluate: content structure, sender reputation, engagement behavior, and list quality. Major providers like Gmail rely on machine learning systems that score senders. These systems assess authentication alignment, spam...

Email marketing reporting: Our top best practices and tool recommendations for 2026 Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue. The top reporting features in email marketing software go far beyond open rates and click-throughs. Today’s email reporting tools enable closed-loop reporting, connecting every email touchpoint to pipeline outcomes and customer lifetime value. This means marketers can finally answer the question executives care about most: How does email contribute to revenue? In this guide, I'll break down what email marketing reporting actually involves — which KPIs to track at each funnel stage, how to build a dashboard that surfaces actionable insights, and which email marketing reporting tools can help you get there. Let’s get started. Table of Contents What is email marketing reporting? Email marketing reporting: What to track How to build an email reporting dashboard the right way Templates for email marketing reporting Email marketing reporting tools (at a glance) Email marketing reporting tools Frequently asked questions (FAQ) about email marketing reporting Email marketing reporting ain’t so bad after all What is email marketing reporting? Email marketing reporting is the process of collecting, analyzing, and interpreting data from your email campaigns to measure performance and inform strategy. It transforms raw metrics, such as: ...

5 best email marketing tools for healthcare businesses in 2025 Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing. Email marketing tools for healthcare help keep patients informed of promotions, upcoming appointments, and ways to stay healthy. But not all are created equal. How do you balance feature richness with HIPAA compliance needs? This article will help you choose the best email marketing software for your healthcare business, complete with a comparison table, feature breakdowns, a how-to guide, and FAQs. We used AI for research and drafting, and a HubSpot staff writer reviewed and revised this article before publication. The stakes are high — three-quarters of patients want more personalized healthcare experiences, according to a Redpoint Global survey. Email marketing software that connects with a CRM delivers exactly that, helping healthcare organizations personalize their marketing to build stronger patient connections. For example, medical simulation company VirtaMed improved email interaction rates significantly by centralizing lead nurturing with HubSpot Marketing Hub, showing how the right platform drives measurable results for healthcare businesses. Table of Contents What is email marketing for healthcare? Comparison Table: Email Marketing Software for Healthcare Best Email Marketing Software for Healthcare Businesses Benefits of Email Marketing Software for Healthcare 4 Important Features for Healthcare Email Marketing Software How to Choose an Email Marketing Tool...

10 best email marketing tools for financial service businesses in 2025 Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The challenge? CRM needs in the financial services industry are uniquely demanding. Firms must track high-value clients, nurture relationships over long horizons, monitor referrals and regulatory touches, segment based on asset classes or risk profiles, deliver timely compliance-safe email communication, and do all of this while maintaining a polished, secure, and scalable marketing system. That’s where a thoughtful email marketing tool (or CRM with strong email capabilities) becomes a solution. When properly configured, a CRM becomes your operational backbone, enabling you to centralize client data, automate compliant email follow-ups, segment clients by product or asset class, trigger campaigns when life events or portfolio thresholds change, and maintain the audit trail and data governance necessary for financial services. In this article, you’ll get: A comparison table of the top 10 email marketing tools (or CRM-email hybrids) suited to financial service businesses in 2025 Feature breakdowns (for each tool, what it offers for automation, segmentation, compliance/record-keeping, reporting, integrations with financial systems, and mobile access) Real-world pros and cons, especially for companies in financial services (what works, what doesn’t, and what to watch out for) A step-by-step how-to guide for setting up email automations tailored to financial services (i.e., how to...

6 best email marketing tools for cleaning companies in 2025 Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to deliver consistent quality and timely communication. Generic CRMs often struggle to meet these demands: they lack effective route optimization, mobile crew updates, recurring job automation, and field-to-office synchronization capabilities. That’s where industry-aware CRMs become a solution. A properly configured CRM becomes your operational backbone. It lets you centralize all client touchpoints, automate email reminders and follow-ups, sync field data in real time, track job frequency, and segment communication based on property type or service history. In effect, it turns a cleaning company’s scattered workflows into a streamlined, scalable system. In this article, you’ll get: A comparison table of the top 6 email/CRM tools suited to cleaning businesses Feature breakdowns that highlight what each tool offers (automation, mobile access, segmentation, email flows, integrations, etc.) Real-world pros and cons, especially from companies in the cleaning space A step-by-step how-to guide for setting up email automations tailored to cleaners Pro tips for migration, measurement, and scaling Before we dive in, it’s worth noting that HubSpot is already used by real cleaning companies to unify their marketing, service, and operations...

10 best email marketing tools for event planning businesses in 2025 Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. Generic CRMs often struggle to meet these demands: they don’t always support multi-channel attendee journeys, complex registration flows, sponsor and vendor tracking, or the seamless follow-up needed to turn one-off attendees into repeat event advocates. That’s where a CRM built (or configured) for the event industry becomes a solution. A properly chosen CRM becomes your operational backbone: it lets you centralize attendee, client and vendor data; automate email sequences for invitations, reminders, and post-event follow-ups; segment contacts by event type or role (vendor versus sponsor versus attendee); integrate registration and ticketing systems; and track engagement and ROI across your event lifecycle. In this article, you’ll get: A comparison table of the top 6 email-marketing/CRM tools suited to event-planning businesses in 2025 Feature breakdowns of what each tool offers (automation, segmentation, mobile access, event-specific workflows, integrations, email flows, etc.) Real-world pros and cons, especially for event planners navigating attendees, sponsors, vendors, and multiple formats A step-by-step how-to guide for setting up email...

7 best email marketing tools for ecommerce businesses in 2025 As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and competing for attention in crowded inboxes teeming with promotional emails. How do you win back shoppers who add items but never complete their purchase? Email marketing software solves these challenges by automating cart recovery sequences, segmenting customers based on purchase patterns, and personalizing product recommendations at scale. The payoff is huge: Ecommerce has the highest email marketing ROI of any industry: $45 for every $1 spent, according to data from Litmus. Ecommerce company Spocket doubled its conversion rate with the help of HubSpot Marketing Hub email sequences and workflow automation. But getting ROI like that requires the right email marketing tools. This guide will compare the top seven email marketing tools for ecommerce businesses, including detailed pricing, feature breakdowns, and step-by-step guidance on choosing the right platform. We used AI for research and drafting, led by a HubSpot staff writer who reviewed and revised this article before publication.  Table of Contents What is email marketing for ecommerce? Comparison Table Best Email Marketing Software for Ecommerce Businesses Benefits of Email Marketing Software for Ecommerce 5 Important Features for Ecommerce Email Marketing Software How to Choose an Email Marketing Tool for Ecommerce (Step-by-Step) How to Create Email Marketing Campaigns for Ecommerce Frequently Asked Questions Meet...

5 best email marketing tools for property management businesses in 2025 Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email marketing tools for property management solve this multi-audience marketing challenge through advanced segmentation and automation that keep communications organized and effective. But how do you know which tool is the best for your unique business? In this article, we'll compare the best email marketing tools for property managers, including a comparison table, detailed feature breakdowns, a step-by-step selection guide, and answers to frequently asked questions. To bring you this comprehensive guide, we used AI for research and drafting, and a HubSpot staff writer reviewed and revised this article before publication. Real property management companies like APM Property Management are already seeing results: APM eliminated manual work by using HubSpot to implement one-click email sending to tenants. Table of Contents What is email marketing for property management? Comparison Table: Email Marketing Software for Property Management Best Email Marketing Software for Property Management Businesses Benefits of Email Marketing Software for Property Management 7 Important Features for Property Management Email Marketing Software How to Choose an Email Marketing Tool for Property Management (Step-by-Step) How to Create Email Marketing Campaigns for Property Management Frequently Asked Questions Meet HubSpot, the Top Email...

4 best email marketing tools for nonprofit businesses in 2025 Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking engagement across the donor lifecycle, and centralizing donor data in one platform. This article compares the best email marketing tools for nonprofit organizations in 2025. You'll find a comparison table of top platforms, detailed feature breakdowns for each tool, guidance on selecting the right software for your organization, step-by-step instructions for creating effective nonprofit email campaigns, and answers to frequently asked questions about nonprofit email marketing. To bring you this comprehensive guide, we used AI for research and drafting, and a HubSpot staff writer reviewed and revised the article before publication. The median email open rate for nonprofits in 2024 was 53.21% — much higher than the median across all industries of 42.35% (data from MailerLite). Organizations like Greater Good Charities use HubSpot Marketing Hub to increase email open rates and decrease bounce rates while scaling personalized engagement to reach supporters with tailored messages across channels. Table of Contents What is email marketing for nonprofits? Comparison Table: Email Marketing Software for Nonprofits Best Email Marketing Software for Nonprofits Benefits of Email Marketing Software for Nonprofits 5 Important...