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16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Video Marketing
October 7, 2024/by
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. I gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own. After reading and you‘re ready to create your own, check out HubSpot’s free AI-powers video maker, Clip Creator, which can convert text into professional videos. Without further ado, let's dive in. 4 Instagram Reels Examples 1. Cecred One of my favorite Instagram Reels to come out recently features my favorite icon — Beyonce! Beyonce recently started a hair care line called Cecred, and to prove to the naysayers that the brand's products work, she walked viewers through her usual hair wash day. The video shows her using the Cecred products in her hair while her voiceover explains her process. Video is a great opportunity to show you product at work, so think of ways to film people using your products. And get some employees or founders involved, showing your audience that you also trust your products. Image source What I like: I love that Beyonce, founder of Cecred, is using her own products. It adds legitimacy to her...
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The First 5 Things I’d Do if I Were Starting My Business Over Today

Entrepreneurship
September 27, 2024/by
The First 5 Things I’d Do if I Were Starting My Business Over Today Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it a ‘life inventory’ where I scoop up everything I’m working on, learning, and feeling, and ask myself about what’s going well and what needs to shift. Inevitably, I spend a little bit of my check-in time wandering back down memory lane to the beginning stages of starting my business. With over a decade’s worth of experience, successes, trials, and a whole lot of teachable moments, it’s normal to wonder what I might’ve done differently if I knew then what I know now. While I could wax poetic about all the things I wish I could share with my 20-something self, the advice I would give for starting my business is rather simple. ‘Keeping it simple’ might be the best way to summarize what I’ve learned about almost everything in life. So, take a step back with me to those early days while I share what I’d do first, without overthinking, if I was starting my business over today. Maybe you’re looking for a fresh start in your business or a little insight from a seasoned entrepreneur as you start...
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B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

B2B marketing
September 25, 2024/by
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through. Similarly, there are dozens of KPIs to measure progress toward our marketing goals — but don’t worry; there’s no need to guess and check. Regardless of industry or audience, there are some KPIs everyone should be tracking, and I’ve compiled them for you here. We’ll define them, why they’re important, and how to track them effectively. Table of Contents What are B2B marketing KPIs? Why track B2B Marketing KPIs and metrics? B2B Marketing KPIs and Metrics How to Report Your B2B Marketing KPIs and Metrics What are B2B marketing KPIs? As HubSpot contributor Rebecca Riserbato explains, a key performance indicator (KPI) “measures how your company is performing regarding certain long-term goals or objectives.” That means B2B marketing KPIs are data points marketers use to monitor and measure the progress of their business-to-business (B2B) marketing initiatives (e.g., website campaigns or email marketing). It kind of sounds like...
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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Lead Nurturing
September 25, 2024/by
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring. Table of Contents What is lead scoring? Lead Scoring Models How to Determine What Data to Look At Is one lead score enough? How to Calculate a Basic Lead Score Lead Scoring Best Practices Improve Your Sales With Lead Scoring What is lead scoring? Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate to evaluate the likelihood of them becoming a customer. You can score your leads based on multiple attributes, including the professional information they‘ve submitted to you and how they’ve engaged with your website and brand across the internet. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers. Learn more about the concept of lead scoring in the video below: Every company has a different model for assigning points to score their leads, but...
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How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

HubSpot Labs
September 25, 2024/by
How Cutting Distribution Boosted Our YouTube Views by 420% When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution. And that includes your own. Below, I chat with our head of YouTube about how and why cutting off all external distribution actually increased our YT performance. And his advice for when you should consider picking up the axe, too. The Road to the Chopping Block When Carl Mueller joined us as HubSpot’s head of YouTube earlier this year, he noticed that one of our YT channels had a problem the others didn’t. If a video was six minutes long, most viewers were dropping off after only a minute or two. Though, to be fair, that’s still longer than my kid made it through Fantastic Mr. Fox. Carl’s been producing video for over 10 years for names like Business Insider and Morning Brew. Which is to say, where media and marketing mash up, Carl knows his s***. So when he says the content wasn’t the problem, I know he’s not just trying to avoid hurt feelings. “I got here in late February, and the first thing I did was watch our content from...
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Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It

Marketing Strategy
September 18, 2024/by
Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits home for me.  Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it.  Keep reading to learn her three favorite tips for marketers looking to get ahead during a time of such intense search volatility.  Lesson 1: Don't sleep on Pinterest. One of the most frustrating experiences for Jenna is chatting with marketing big-wigs and hearing Insta and TikTok and Google getting all the hype — without a peep about Pinterest.  And I get it: When most people think of Pinterest, they probably think of the internet equivalent of a middle school collage. A hodgepodge of DIY projects, one-pot recipes, and wedding inspo — just without the Elmer’s glue.  But when Jenna thinks of Pinterest, she thinks of dollar signs.  Why? Pinterest is Jenna's number one organic traffic driver for her business (far surpassing Instagram), and her most lucrative channel.  Yep. You heard that right. And the reason boils down to longevity.  "The average entrepreneur is spending 20 hours a week on marketing and eight hours on social media," Jenna told me.  "By comparison, Pinterest takes me under an hour a week, and gives my content a longer shelf life. The average lifespan of a post on Instagram...
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Product Management vs. Program Management vs. Project Management: Key Differences

Project Management
September 14, 2024/by
Product Management vs. Program Management vs. Project Management: Key Differences Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. It’s amazing to reflect on how much the landscape has evolved and matured, with new roles and responsibilities along the way. When I moved to the United States and was building my career in this new country, I spent a lot of time searching for jobs, interviewing, and reading job descriptions, of course. Two things really surprised me during that process. First, although I had been doing Project Management for quite some time and understood what a Product Manager was, I had never encountered the term “Program Management.” When I came across it in job descriptions, I thought, “Wait a minute, I’ve been doing this for years — I just didn’t call it program management.” It was eye-opening to realize that the terminology was new to me, but the work itself wasn’t. The second discovery that caught me off guard was noticing that some companies were hiring for “Product Manager” roles, but after interviews with them, it seemed like they were actually looking for a Program Manager. It was surreal — almost as if companies were hiring for one title but expecting the...
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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

Entrepreneurship
September 12, 2024/by
Challenges Faced By Native & Indigenous Entrepreneurs Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many Native entrepreneurs, it’s not active discrimination that proves the biggest issue in getting a business off the ground. In fact, per a recent Breaking the Blueprint HubSpot Blog survey, many Natives don’t feel like their heritage figures one way or the other into their entrepreneurship challenges. Instead, it is the generational disadvantages that accompany past discrimination, such as a chronic lack of credit and capital access, alongside new issues like discoverability and scalability. It’s unfortunate that these challenges can pose significant hurdles to entrepreneurs and business people looking to find success. But they are survivable. I reached out to Native and Indigenous Entrepreneurs to hear their direct takes on these challenges and ask their advice for rising above and overcoming them. Here’s what they had to say. Top Challenges Faced by Native & Indigenous Entrepreneurs Respondents to the survey I mentioned above were asked to name their three biggest challenges. Roughly 56 percent of respondents pointed to financial issues such as raising capital or budgeting, while 33 percent cited growing and scaling their businesses as a major issue. Lastly, getting the word out and building awareness...
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3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Advertising
September 12, 2024/by
3 Point-of-Need Advertising Opportunities — and How to Tap Into Them Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce. Ultimately, you end up paying top dollar for less impact, and the returns are dwindling. If you’re ready to set yourself further away from the competition and tap into advertising channels where your audience is actually engaged, it’s time to rethink your approach. As Kieran and I discuss in a recent episode of Marketing Against the Grain, one high-impact way to do that is Point-of-Need advertising. In this post, we dig into exactly what Point-of-Need advertising is and how you can use it to cut through the advertising noise and capture your audience’s attention when it matters most. What is Point-of-Need advertising and why does it matter? I’ll be honest: Point-of-Need (PoN) advertising is a term I made up. But it’s a potent, actionable strategy that Kieran and I frequently use to maximize our ad spend. Point-of-Need (PoN) advertising is a tactic that targets your audience at the exact moment they’re most engaged and in need of something — like getting online during a flight, waiting for a taxi ride,...
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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Content Marketing
September 10, 2024/by
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.) In a world driven by content marketing, understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box. Everyone’s different. Using me as an example again, I actually love watching television and network news, but this is uncommon with others in my generation. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits ...
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