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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Technical SEO
February 22, 2024/by
Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines) One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place. In fact, big-picture marketing strategy is one of the most important conversations I have with clients when they come to me for messaging and website copy. Sure, I focus on creating conversion-focused site maps and website copy. Still, it’s also about SEO optimization and having an effective long-term content strategy so that cold traffic can find the site once it goes live. Even though I use best SEO practices on the main pages, optimizing blog content (and future articles) is an ongoing process that requires staying on top of the latest guidelines. That’s why Google Search Essentials is a helpful tool for anyone with a website. So, let’s dive into what they are and how to use them. What are Google Webmaster Guidelines? What’s actually in the guidelines? More key webmaster guidelines of Google Search Central Following best practices What I Learned… What are Google Webmaster Guidelines? Because most people don’t use the term “webmaster” anymore, the name shifted from Google Webmaster...
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50 Small Business Marketing Ideas for 2024

Marketing Strategy, SEO Resources
February 21, 2024/by
50 Small Business Marketing Ideas for 2024 Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses, I’ve learned that e-commerce isn’t going anywhere. In fact, one estimate has projected the number of global e-commerce customers to grow to two and a half billion by 2028. If you’re a small business owner with little experience in online marketing, creating a strategy to boost your online presence may feel overwhelming. But have no fear — I’ve got you covered. In this post, I’ll help you build and optimize your small business marketing strategy using inbound marketing, setting you up to attract new clients and grow your business. Small Business Marketing Marketing is meant to raise brand awareness and build a pipeline of qualified leads that turn into sales. But getting the word out can be challenging when running a small business. You’ll likely have less visibility and fewer resources (like budget or time). However, several strategies can help you scale your small business marketing efforts. Whether you’re struggling with a limited budget, a smaller team, or a lack of strategic direction, a marketing plan appropriate for your business can guide you as you scale....
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How Healthcare Businesses are Using Automation

Marketing Automation
February 17, 2024/by
How Healthcare Businesses are Using Automation Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences. I reached out to healthcare professionals and asked how they’re using AI and automation, their tips for getting started with AI, and the tools that healthcare businesses should consider. Table of Contents Companies Already Using Automation Tools That Can Help Trends to Know in Healthcare Marketing Automation Companies Already Using Automation Marketing automation can free your team from laborious tasks, streamline operations, save thousands per year, and provide a better experience for customers and patients. The healthcare industry benefits from automation and AI. Below, we’ll recap how companies are using AI today. From there, we’ll focus on tools that can help specifically with marketing. Samaritan Health Services Samaritan Health Services uses Azure AI to improve workflow and patient experience. The company first turned to Azure AI to better serve patients. Finances were also a major motivator. Scott Morris, AVP at Samaritan Health Services, is quoted saying, “Our health system supports a lot of rural areas and has a payer mix with a majority of Medicare and Medicaid payers… With the healthcare industry going through a lot...
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How Luxury Brands Market and What You Can Learn

Marketing Strategy
February 16, 2024/by
How Luxury Brands Market and What You Can Learn I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. That’s how good marketing works—even the strongest fall. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Luxury Brand Marketing Strategy How That Applies to Other Businesses In the Real World Luxury Brand Marketing Strategy Top luxury brands understand that customers seek more than a product. It’s a journey, exclusive and special: quality, craftsmanship, and artistic flair. It’s about making you feel sophisticated, high-class, and part of something big. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Let’s get started. Louis Vuitton — Strategic Collaborations Besides its fancy stores with shiny fronts, Louis Vuitton is super active on social media. They love teaming up with celebs and thus make their stuff even more desired because, well, if celebs wear it, you know it’s cool. For instance, check this collaboration with Belgian rapper Hamza Saucegod and Pharell: Image Source LV’s collections are also...
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I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)

Artificial Intelligence
February 15, 2024/by
I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations) AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is today. Project managers were doing a lot of manual admin and repetitive tasks while keeping everything together and bringing those all-important soft skills to clients and internal teams who were busy getting the job done. It was a lot. If you’re reading this, you might still be working like that: more spreadsheets than you can bear to think about, project managers stressed with deliverables and shaky briefs, leaving the team to use their best guess. Today, my workflow relies on AI tools to keep my clients and team happy. The tools take much of the project management, leaving me and the team with the mental capacity to do what humans do best: build and nurture relationships, send thoughtful updates, and deliver even faster than we could ten years ago. With the right AI tool, your workflow could look more streamlined with happier staff at work. Naturally, the AI project management tool you select will depend on how you want to use it, but this article should give you a solid guide for choosing the right AI project...
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