6 effective re-engagement emails to get your customers back Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when you do them right, re-engagement campaigns can be some of the hardest-working emails in your entire program. Think about it: These subscribers have already shown interest in your brand. Maybe they bought from you before, maybe they signed up for your list full of good intentions. Either way, the relationship isn’t dead; it’s just dormant. And that means you have an opportunity to reignite it. A smart re-engagement strategy doesn’t just try to salvage disengaged subscribers; it can recover revenue, improve deliverability, and keep your list healthy. Table of Contents What are re-engagement emails? What is the importance of re-engagement emails? Common Types of Re-Engagement Emails 6 Real Life Examples of Re-Engagement Emails  Common Types of Re-Engagement Emails 1. “We Miss You” Warm Nudge I see a lot of these in my inbox. That’s because it’s the classic re-engagement message for good reason. It’s low-pressure, emotionally intelligent, and gently reminds the subscriber that you noticed they’ve gone quiet. These messages often take a human, conversational tone (“It’s been a while,” “Haven’t heard from you lately”) and rely on warmth over urgency. The goal isn’t to push a...

20 Email Opt-In Examples I Love (For Your Inspiration) A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I'd actually subscribed to. The specialist hadn't been consistent with their communication, so it completely slipped my mind. This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission to send them content. Without them, you risk becoming just another forgotten sender—or worse, marked as spam. So, how do you word them in a way that encourages people to sign up while not appearing pushy at the same time? In this article, I'll share my favorite email opt-in wording examples, why they work, and how you can make your own.  Table of Contents The Best Opt-In Messages in Emails Email Opt-In Language (+ Template) The Best Opt-In Messages in Emails What makes an opt-in message stand out in inbox clutter? In this section, I'll highlight 20 email opt-in wording examples and explain what makes them unique to bring you closer to creating your own. 1. Pitch Image Source Pitch’s opt-in email is refreshingly straightforward, saying, "We're all set to send you the latest...

9 Email Header Examples I Love (For Your Inspiration) Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers: technical and design-based. The design-based header is usually a part of the email content, while the technical part tells you the sender’s and recipient’s email addresses, the path the email has taken, and various identifiers and timestamps. Definitely not as glamorous as the content, the technical email header is your first line of defense against scams and phishing attempts. At the same time, it’s also important for brands to configure headers for deliverability and trust. In this article, I’ll share my favorite email headers, why they work, and how you can make your own. The Best Email Headers The email header is just one part of email design. But picking out the perfect email header can feel like trying to find a needle in a haystack — especially if you’re not quite sure what you’re looking for or what makes one stand out. It’s tough to nail down the right mix of elements that make your email pop and ensure your recipients don’t click the “Mark as spam” button.  In this section, I’ve rounded up nine of my favorite design-based email headers with their technical counterparts...

13 Confirmation Email Examples I Love (For Your Inspiration) I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option to add the webinar to my calendar — so that I wouldn’t forget it again. It linked the speakers' social profiles to connect with them beforehand. Win, win, and win! That’s just a small glimpse of the impact confirmation emails can create for you. If you’re looking for some inspiration, I’ve curated a list of 13 awesome confirmation email examples with a few best practices to help you get started. We’ll cover: 13 Best Confirmation Email Examples to Emulate How to Write a Confirmation Email: An Actionable Playbook Your Appointment is Confirmed 13 Best Confirmation Email Examples to Emulate Let’s break down some of the best confirmation email examples to give you some awesome inspiration for creating your own. I’ve sourced different types of confirmation emails and will highlight what I liked in each one. 1. B2B Bite This subscription confirmation email for Jason Bradwell’s newsletter is one of the best I’ve ever read. Bradwell is a B2B marketer specializing in podcast marketing for SaaS brands. With this welcome email, he gives you a warm welcome into...

9 Sponsorship Email Examples I Love (For Your Inspiration) When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed to click. That’s when we put all our creative instincts into creating the perfect sponsorship emails. And these emails secured positive responses, bringing actual sponsors for the show. If you’re struggling to find sponsors for your next big show, I’ve been where you are. That’s why I’ve curated nine of the best sponsorship email examples to help you perfect your pitch and bag that sponsorship. We’ll cover: The Best Sponsorship Request Email Examples How to Write an Email for Sponsorship The Ultimate Sponsorship Email Template The Best Sponsorship Request Email Examples Let’s look at these nine excellent sponsorship email examples and learn different elements you can emulate. I’ve collected a few real-life email examples and sponsorship email templates you can customize. 1. WTSFest Areej AbuAli, the founder of Women in Tech SEO, hosts the WTSFest every year. This on-site event happens in multiple locations and brings together 500+ women working in the field of tech SEO. Areej shared this email she sent to a potential sponsor interested in contributing to this event. What I Liked About This Sponsorship Email This is a winning email because of its...

5 Email Footer Examples I Love (For Your Inspiration) I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information. That’s when I realized that an email footer can be used for much more than a simple address, privacy policy, and an almost indistinguishable unsubscribe button. You can turn your email footer into a marketing asset for your company. In this article, you’ll learn what an email footer is, what to put in an email footer, and some email footer examples I love (that can also serve as an inspiration as you create your own). What is an email footer? An email footer is a section at the end of an email that comes right after your body content and email signature. This section typically contains contact information, disclaimers, legal notices, an unsubscribe link, and other relevant details about a company. Usually, when you sign up for an email marketing service, you get a standardized email footer that contains this information by default. So, you might not feel the need to tweak it a bit to reflect your company more. I don’t blame you; with email marketing, you probably spend your time and energy crafting pristine copy...

I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because my salary expectation was too high? Aside from the anxiety I feel thinking about the outcome, the other challenging part of the process is writing the actual salary expectation email (or preparing the script I’d use if this discussion were happening face to face). I tend to overthink what to say during tough conversations and can find myself writing and rewriting something like a salary negotiation email for over an hour. So, I asked an expert how to answer salary expectations over email — and then I put ChatGPT to the test to see if it could write the email for me. Table of Contents Deciding Your Salary Expectations How to Answer the Salary Expectation Question What ChatGPT Wrote for Me What I Learned From AI Deciding Your Salary Expectations Before you can even discuss salary expectations with the hiring team, you have to come up with your target number. It’s important to have a desired salary in mind before you start interviewing with a company so you can use...

I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here's What I Got In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to take a few sick days at work. How was I going to explain this one to my boss? With a sick day email. Sick day emails are short, direct emails you send to your boss to alert them of your absence. It’s important to remember that you’re not asking for a day off but rather telling your boss you won’t be in due to medical reasons beyond your control. Whether you’re like me and you’ve broken a bone, you’re physically sick, or you need a mental health day, you can use ChatGPT to write sick day emails. Here’s how. (Hint: Use these ChatGPT prompts below!) What ChatGPT Wrote Me ChatGPt is a helpful writing assistant — especially if you’re dealing with writer’s block and unsure how to write a formal sick day email. I asked ChatGPT to write five sick day emails to use for various scenarios. Here’s what I got. The “I’m Pretty Sure I Broke a Bone” Email Starting with the example of my broken hip, I asked ChatGPT to...

4 Phishing Email Examples Even I Could Fall For (& How to Spot Them) Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued customer.” After that, I was supposed to verify my account details, which seemed contrary to bank security advice. The brightest red flag, though, was the email address that didn’t match the bank’s domain. Scammers have become quite smart. Tools like generative AI have made it easy for them to mimic the branding, tone, and even the writing style of legit companies. But there are still telltale signs that help you identify a phishing attempt. Here, I’ll discuss these signs and share phishing email examples that could fool anyone. What is a phishing email? A phishing email is a type of online scam that tricks recipients into providing sensitive information, such as login credentials, credit card numbers, or personal identification details. For example, here’s an email that Debbie Moran, marketing manager at RecurPost, received: Cybercriminals design these emails to appear as if they come from legitimate sources — banks, official agencies, or well-known companies to create a sense of urgency or fear to prompt immediate action. The scammer then uses the stolen information to commit fraud or identity theft, access...

I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here's What I Got Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I'd be much fairer to myself and admit that I was able to make the hiring manager interested in learning more about me. When you apply for an open role, this first impression usually happens when you send in your resume over email. The biggest hurdle? Standing out among other applicants in the hiring manager’s inbox. As I’ve been self-employed for over four years now, the last time I applied for any full-time role was years before ChatGPT came to the market. Still, I wondered if AI is capable of creating an email that would be compelling and personal and, therefore, has the potential to intrigue a hiring company. Also, how much information would I have to include in my prompt to get a satisfactory outcome? I tested three different prompts to see — here’s what I learned. Table of Contents What is a job application email? How to Write a Job Application Email What ChatGPT Wrote For Me Writing My Own Job Application Email What is a job application email? A job application email is a formal email sent to a recruiter or...