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X Marks The Spot: What’s to Come After Twitter’s Rebrand?

Marketing News
August 17, 2023/by
X Marks The Spot: What’s to Come After Twitter’s Rebrand? Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark the platform’s evolution from a social media tool to an “everything app” that includes banking, e-commerce, and expanded social features. According to author Walter Isaacson, Musk has been on a mission to make fetch X.com happen since 1999. That year he launched the site offering a range of digital finance products, and the site eventually merged with another company becoming PayPal. Since the initial version of X.com didn’t exactly revolutionize the financial system Musk is hoping to try again, this time using Twitter as the vehicle to do so. But does this evolution make sense for the app formerly known as Twitter? From a media standpoint, there are a lot of implications. Since its launch in 2006, Twitter has shaped how people learn information and communicate with one another. When news broke, Twitter was often the first platform people would go to for a quick pulse on major headlines. Or when Instagram got glitchy, the hashtag #InstagramDown would immediately trend on Twitter. As the changes to the platform keep coming, it is no longer a platform for immediate information. With major news publications leaving the app, and competitors entering the marketplace, the way users engage with Twitter is beginning to shift. However, it’s going to be difficult to fully rebrand. After all, Twitter isn’t just a platform — it’s also...
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How to Create a Heat Map in Excel

Excel
August 17, 2023/by
How to Create a Heat Map in Excel Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons. In short, heat maps help you find and color-code correlations that may have been difficult to discern from raw data. This guide will show you how to create heat maps in Excel of different types: A simple heat map with conditional formatting. A heat map with a custom color scale. A geographic heat map. Let’s get started. What is a heat map in Excel? A heat map in Excel is a color-coded snapshot of your data, which helps you analyze thousands of data points and spot negative and positive trends and correlations at a glance. Lighter colors represent lower values. Darker shades stand for higher ones. Though, you can invert them. For example, you can depict higher conversion rates in green and lower in red. What falls in between will be colored in orange and a gradient with different shades of the three colors based on the value. Or you can fill cells in gradient shades, as shown in the example below. The Benefits of Using Heat Maps. Let’s go over four core benefits of Excel heat maps tailored to business needs. 1. Quick Data Interpretation One of the primary benefits of using...
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Everything You Need to Know About AI Cybersecurity

Artificial Intelligence
August 16, 2023/by
Everything You Need to Know About AI Cybersecurity AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025, an unmanageable volume for manual human analysis. Recent research by Blackberry reveals that 82% of IT decision-makers plan to infuse their cybersecurity strategies with AI within the next two years. In this article, we're breaking down the ins and outs of AI cybersecurity solutions. Let’s dive in. What is AI cybersecurity? How can AI help cybersecurity? The Advantages of AI Cybersecurity AI Cybersecurity Examples AI Cybersecurity Solutions What is AI cybersecurity? AI, or Artificial Intelligence, is ushering in a computing power and learning ability reshaping the world as we know it. It refers to the capability of a machine to mimic intelligent human behavior. Now, combine that with cybersecurity, a field dedicated to protecting systems, networks, and programs from digital attacks — and you've got AI cybersecurity. AI cybersecurity integrates artificial intelligence into cybersecurity protocols to predict, identify, and neutralize potential cyber threats. It's about empowering your defense systems to learn from past incidents, adapt in real-time to current situations, and even anticipate future threats. Imagine a goalkeeper who...
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The 20 Best Free PDF Readers of 2023

Productivity Apps, Public Relations, Task Management Software
August 12, 2023/by
The 20 Best Free PDF Readers of 2023 Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be a PDF. But to view these important documents, you need to download a PDF reader on your computer. There are hundreds of PDF readers, and some can cost you almost a thousand dollars per year, so we sifted through the internet to find the best free PDF readers you can download online. Below, we curated 20 free PDF readers whose capabilities range from only viewing PDFs to creating, editing, and securing them. The 20 Best Free PDF Readers The 11 Best Free PDF Readers for Windows and Mac 1. Foxit Reader Image Source Foxit Reader is like the Google Docs of PDF readers. You can create, share, and secure your PDFs on the cloud. To create PDFs, you can upload scans, convert Word documents, PowerPoint presentations, and Excel sheets, and even combine multiple PDFs into a new file. If you want to collaborate, you can grant and revoke document access. You can then track who opens your document and view their activity. The program will also notify readers about new updates to your PDF. What we like: Foxit PDF Reader provides multiple security options to keep your PDFs safe and private, like passwords, digital signatures, and encryption. Foxit would be a good option if you create...
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Tips on Using AI for Influencer Outreach

Artificial Intelligence
August 12, 2023/by
Tips on Using AI for Influencer Outreach According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of the most important steps in reaching out to influencers is drafting the message – a task many marketers find tedious and time-consuming. Luckily, this is where AI can come in to help you craft personalized messages in a scalable way. Start by creating your prompt formula. The best way I’ve found to do that is by including the following elements: Your hook – This should be a reference to content the influencer has recently produced or a project they’ve recently been involved in. You can also go the personal route by congratulating them on something they’ve recently shared, like a content creator anniversary. Your give – What value do you bring to this creator? This is the space to lay out the similarities between your brand and theirs. Your take – What is your ask? Are you interested in a sponsorship for an upcoming campaign? In some...
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The Ultimate List of Marketing Quotes for Digital Inspiration

Marketing Quotes
August 12, 2023/by
The Ultimate List of Marketing Quotes for Digital Inspiration “Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah. There is an endless number of quotes and phrases people use for inspiration at work, in their personal lives and relationships, and to drive community efforts. There are even industry-specific quotes — the marketing industry is no exception. Why use marketing quotes? Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team achieve your goals. The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. We’ve curated this list of our favorite ten quotes within each of these categories to inspire you. As a bonus, each section also includes at least one quote from a HubSpot employee who’s considered an expert in their field. Let’s dive in. The following marketing quotes are universal — meaning, no matter the type...
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31 Free Resume Templates for Microsoft Word (& How to Make Your Own)

Recommended, Resume
August 11, 2023/by
31 Free Resume Templates for Microsoft Word (& How to Make Your Own) No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn't quite cut it anymore. But just because resumes have gotten more creative doesn't mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. Read on to find the perfect template for your next resume, then learn how to create your own in Microsoft Word. Download 12 free, editable resume templates. Free Resume Template Downloads for Word 1. Monogram Header Resume Template Download this template here. We'll start with a simple one. This is a HubSpot exclusive resume template that is simple and clean with attractive monogrammed headers to call out each section of the resume. The rest of the design relies on a simple serif font for easy reading, which is a good thing considering that hiring managers only take 7.4 seconds to evaluate a resume. You want your experience section to be easily scannable. Recommended For: Freelancers This resume template is best for freelancers. The project section is great for showcasing the skills that would be most applicable for the industry the applicant wants to enter. 2. Maroon Sidebar Resume Template Download this template...
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How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams

Marketing News
August 10, 2023/by
How Snapchat is Bridging the Gap Between Sports Fans and Their Favorite Teams Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe. The content package includes: An AR “Team Tracker” Lens that allows fans to create team-oriented content Up-to-date stats and highlights A feature that lets users dress their Bitmoji characters in their favorite team’s Adidas uniforms Unique stickers and filters commemorating the World Cup A twice-weekly Snapchat-exclusive show covering various elements of women’s soccer A series of challenges encouraging users to share World Cup-related content for a chance to win cash prizes This partnership marks Snapchat’s investment in AR tools and athletics. The platform collaborated with the U.S. Women’s National Team and media company Togethxr to develop exclusive AR Lenses created by female designers to show advocacy for women’s sports. Image Source Snapchat’s Next Play AR continues to be a major focus area for Snapchat. The app has been investing in AR technology for the past few years to align with Gen Z shopping habits allowing users to virtually try-on products before purchasing them. Snapchat’s latest content offering not only got existing users excited about following the World Cup but was a good acquisition play to bring soccer fans onto the platform. And with an official...
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How to Write the Perfect Resume for Internships

Resume
August 10, 2023/by
How to Write the Perfect Resume for Internships Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume. Although you're just starting out and likely applying to several positions, it’s crucial to think about how you can stand out from the crowd. Your resume serves as a gateway to opportunities, allowing potential employers to gauge your skills, qualifications, and potential. Crafting the perfect resume for internships requires careful consideration and a keen understanding of what employers seek. There’s good news, too. Companies value intern potential more than just experience and technical skills. The experience that you already have can communicate volumes (even if you have minimal relevant experience in this particular industry). And we have examples, actionable advice, and templates to give your resume the glow-up it deserves. Let’s get you your dream internship! How to Write an Internship Resume Trends in Intern Resumes 9 Internship Resume Best Practices Internship Resume Samples How to Write an Internship Resume While you'll also need a cover letter, your resume often plays the biggest role in the candidate vetting process. The objective of your internship resume is simple: You need to sell yourself to hiring managers enough to be called for an interview. Writing a resume for an internship is more straightforward than you might think. Follow these steps whether you’re writing a high school or college student internship resume. Prefer to watch? Here’s a tutorial on...
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