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120 Presentation Topic Ideas Help You Hook Your Audience

Presentations
August 10, 2023/by
120 Presentation Topic Ideas Help You Hook Your Audience Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes. Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention. So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable. Table of Contents How to Choose a Great Presentation Topic in 5 Steps 120 Presentation Topic Ideas 5 Presentation Tips How to Choose a Great Presentation Topic in 5 Steps We’ve broken down the painstakingly long process of choosing a topic into five simple and easy steps. Let’s walk through it. Step 1: Begin with the end in mind. Identify the goal of your presentation by asking yourself: What do I hope to achieve from the presentation? How do I want to come across? What do I want my audience to take away from the presentation? By keeping the end goal in mind, you’ll know exactly how to title your presentation. Step 2: Know your audience. Your audience is the...
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How Content Creators Are Tackling The New Instagram Threads

Uncategorized
August 9, 2023/by
How Content Creators Are Tackling The New Instagram Threads Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to "X" by Elon Musk). Dubbed a "Twitter Killer," Threads amassed 100 million users in just five days. Among new Threads users are content creators; many also use Twitter to interact with their followers, build community, and network with other creators and brands. So how are content creators adapting to the new Instagram Threads? How do they believe it compares to Twitter? I asked several content creators who are early adopters of Threads for their perspectives. Here's what they have to say. How are content creators using Threads? Content creator and cosplayer Kumar's use of Threads closely mirrors his strategy on Twitter. He posts videos, photos, random thoughts, and original Threads content. "I post threads about what’s on my mind randomly — maybe it’ll be something I said as a tweet already or a one-off thought I had to post on Threads," he explains. "I’ll repost things I’ve seen on Threads from others that I like or relate to, but I’ll still definitely recycle my content and post new content on there as well." Kumar says recycling his media on Threads can introduce his content to a new audience. "It could potentially lead to a new set of eyes that didn’t get to see your content on your other platforms or could introduce people to you for the first time, and they can see what you’re about and what...
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Inside Podcasting’s Profitability Dilemma

Marketing News
August 3, 2023/by
Inside Podcasting’s Profitability Dilemma Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. Media companies began putting a lot of money into the medium. For example: Spotify invested over $1 billion into podcasting, acquiring Anchor and Gimlet, and inking multimillion-dollar partnerships with public figures including the Obamas, Joe Rogan, and Meghan Markle. Amazon purchased Wondery, incorporating content from the podcast network into the Amazon Music platform. Though 60% of adults in the U.S. identify as podcast listeners, the industry hasn’t demonstrated the same growth trend for profitability. Over the past year, we’ve seen investments in the podcast industry scale back. Markers of this include: Spotify’s string of layoffs shuttered Gimlet media and the podcasts it produced. The company has also ended its partnerships with Archwell and Higher Ground Productions. NPR’s layoffs led to the cancellation of four major shows. SiriusXM shutting down the once-popular podcast player Stitcher. What happened? Podcasting has yet to find a sustainable path to profitability. Podcast listenership is growing — who’s footing the bill? Unlike other types of media such as radio and print, podcast production and distribution are pretty democratized. When you open your podcasting app or check out Apple’s New and...
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How to Create Gantt Charts in Excel

Excel
August 3, 2023/by
How to Create Gantt Charts in Excel Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results. The Gantt chart is a useful guide that isn’t naturally available in Excel. Great for project management and milestone tracking, Gantt charts can help companies better visualize operations and streamline current processes. In this piece, we’ll dive into the basics of Gantt charts and explore their benefits, then provide a step-by-step guide to creating them in Excel, along with some useful examples. Before long, you’ll be able to use Excel like a pro. What are Gantt charts? The Benefits of Gantt Charts How to Create Gantt Charts in Excel Gantt Chart Examples What are Gantt charts? On the left-hand side, the Y-axis of the chart lists specific activities. At the top, the X-axis of the chart shows time. There’s no fixed unit for time — it could be measured in weeks, days, hours, or minutes, depending on the tasks you’re tracking. In Excel, each task gets its own row. As you can see in the example above from Microsoft, task 1 starts at time unit 0 and runs until just before task 2, which proceeds until task 3 begins. It’s worth noting that tasks can overlap — the purpose of the Gantt chart isn’t to determine the order of tasks but to provide an easy way to see what’s happening, when, and how many processes are happening at once. ...
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Maximize Your Impact: 205 Action Verbs to Use on Your Resume

Resume
August 3, 2023/by
Maximize Your Impact: 205 Action Verbs to Use on Your Resume So you’re working on your resume. Maybe you haven’t submitted your updated resume anywhere yet, or maybe you have, and it doesn’t seem to get anyone’s attention. Either way, you might be missing one of the most important elements of any resume: Action verbs. If you’re unfamiliar with action verbs, you might wonder how they’re different from those on your resume. If that’s the case, this article has some critical information you don’t want to miss. The best part? Even if your resume is 100% complete right now, adding action verbs is as simple as replacing existing verbs with them. Keep reading to learn more about the best action verbs for your resume and how much you might miss out on without them. Table of Contents How Action Verbs Help Your Resume The Benefits of Action Verbs Action Verbs at Work Resume Action Verbs How Action Verbs Help Your Resume So what are action verbs? Well, they’re words that express and describe things that someone or something does. In the case of your resume, action verbs can help you illustrate all the hard work you’ve put into your career. Wait, isn’t that what every word on your resume should do? To an extent, yes, but action verbs do more than describe your achievements. They explain everything you’ve done and how you’ve done them. Actions speak louder than words — and action...
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31 Companies With Really Catchy Slogans & Brand Taglines

Brand Slogans
August 2, 2023/by
31 Companies With Really Catchy Slogans & Brand Taglines Keep it simple, stupid. We don't mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It‘s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what slogans and taglines do. That's why we have a lot of respect for the brands that have done it right. These are the companies that have figured out how to convey their value propositions to their buyer personas in just one, short sentence — and a quippy one, at that. So if you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. But before we get into specific examples, let’s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out. What is a slogan? In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com's small business encyclopedia. In many ways, they're like mini-mission statements. Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are...
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Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?

Uncategorized
August 2, 2023/by
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform? Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you're a brand looking to hop on the Threads train sooner rather than later, you're likely wondering what your leveraging of the app should look like.  Specifically, who should your brand be on Threads and should you tweak your personal branding? What kind of content are users posting and engaging with, and what type of personality shines on the platform? Threads is still relatively new, and there's still time for the app's overall vibe to develop and change, but here's what we know so far.   What is Threads? Threads is Meta's answer to Twitter (now recently rebranded to X). Threads is an app for Instagram users to post threads, reply to other users, and follow profiles. Posts and replies can include links, videos, photos, or any combination.  Once you sign up for Threads, you can import all of your followers from Instagram as followers on Thread. From a branding perspective, the import is helpful because you can seamlessly move most of your audience from Instagram to Threads.  What Makes Threads Different from X  Unlike X, Threads does not have hashtags, direct messaging, or a "For You" page that shows recommended content. Like X, Threads is a micro-blogging platform allowing text posts and...
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Research Finds Customer Loyalty Isn’t What It Used to Be [2023 Data]

brand loyalty
August 2, 2023/by
Research Finds Customer Loyalty Isn't What It Used to Be It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead? Our new research report at 84.51°, “The loyalty shift decoded,” finds that’s not the case. What is happening is a shift in what it means to customers. Our research has uncovered insights into customers’ changing priorities and preferences to help brands understand the role different factors play in customers’ purchase decisions – read on for the key takeaways. What We Know About Brand Loyalty At a glance, here are some high-level insights from our research report: Loyalty is not synonymous with exclusivity in the eyes of customers, opening up both challenges and opportunities for brands to enhance their customer relationships. In the minds of shoppers, value and trust take precedence. Customers seek brands and retailers they can rely on to deliver quality products while helping them maximize their budget. According to customers, the key actions brands and retailers can implement to foster loyalty revolve around providing value, instilling trust, offering a wide selection, and delivering relevant rewards. Now, let’s dig into the data further. Every Customer Has Their Own Definition of Loyalty There is no shortage of videos and social posts of...
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Marketing 101: The Ultimate Guide for Beginners

Marketing Strategy
July 29, 2023/by
Marketing 101: The Ultimate Guide for Beginners If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you're just getting started with marketing, here are a few cost-effective channels to consider: Content marketing The entire premise of content marketing is to provide valuable content to your audience. This can be blog posts, videos, podcasts, e-books, and more. Unlike a pop-up ad, this type of marketing isn‘t disruptive. It’s supposed to feel natural, organic, and helpful. Consider this: you want to market your product, a productivity app. On your blog, you publish articles brimming with tips and tricks for staying productive at work. By providing this type of content, you slowly build awareness around your app. To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers. Content marketing...
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Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

Technical SEO
July 28, 2023/by
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO Today, nearly 19% of Google's SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website's images. How do you get in on this traffic source? Image alt text. In this piece, we’ll cover how to write image alt text so your images rank highly in search engines and drive traffic. Table of Contents What is alt text? Why is image alt text important? How to Add Alt Text to Your Images 3 Image Alt Text Examples Image Alt Text Best Practices How Alt Text Affects SEO Whether or not you perform SEO for your business, optimizing your website's image alt text is your ticket to creating a better user experience for your visitors, no matter how they first found you. Why is image alt text important? Image alt text is important for three reasons: accessibility, user experience, and image traffic. Understanding these reasons will help you write effective alt text for all of your images. Let’s dive in. Accessibility In 1999, W3C published its Web Content Accessibility Guidelines 1.0 to explain how to make content more accessible for users with disabilities. One of these guidelines was to “Provide equivalent alternatives to auditory and visual...
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