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11 AI Video Generators to Use in 2023

Artificial Intelligence
June 20, 2023/by
11 AI Video Generators to Use in 2023 Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign. Pictory  Synthesia  HeyGen Deepbrain AI Synthesys  InVideo Veed.io Elai.io Colossyan  FlexClip Wave Video Best AI Video Generators Below are some of the best AI video-generating platforms for marketers and creators at all levels. 1. Pictory Image Source Pictory is an excellent AI video generator for creators and marketers who don't have experience creating videos. All you have to do is provide a script or article to guide your video content. For example, you can submit a blog post, and Pictory will create a video based on the post that can be used for social media or your website. Furthermore, you can edit videos in minutes by using text. Pictory also includes a feature that creates shareable video highlight reels that can be used as a trailer or a short-form video for social media such as a Reel. Even better, Pictory can automatically caption and summarize your videos. Prices for Pictory start at $19 per month. Best for: Marketers and creators with limited video editing experience who want to convert...
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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

Uncategorized
June 20, 2023/by
10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over the top 10 AI writers that are comparable to Jasper.ai and ChatGPT, delving into specific features of each. Jasper.ai Alternatives HubSpot Content Assistant Get started with Content Assistant. HubSpot Content Assistant goes beyond helping you write copy. It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place.  Integrations with HubSpot’s content marketing tools means you don’t need to move between different platforms for your generative AI content needs Key features: Generate blog titles, headers, meta descriptions, and email subject lines. Get tone suggestions. Built-in integration with HubSpot’s content marketing tools. Price: Content Assistant is currently in beta but will be free, with additional features for...
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What is an Audience Profile? [Steps + Examples]

Media Planning
June 17, 2023/by
What is an Audience Profile? Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads. Here, we'll explore the information you need to include in an audience profile, how to write an audience profile, and audience profile examples. Table of Contents What is an audience profile? What information should I include in an audience profile? How to Write an Audience Profile Why is audience profiling important? Audience Profile Examples Media Audience Profiles An audience profile is different than a target market, or buyer persona. A target market includes every single prospective buyer for your product or service. For instance, perhaps you sell software that can be used for different use cases in different industries. In this case, a target market includes the prospects in each industry who could benefit from your product — all with different needs, goals, challenges, and beliefs. An audience profile, on the other hand, is one fictitious person who you're targeting with an upcoming campaign. An audience profile also isn't a buyer persona. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you'll want to market to anyone who can influence the final buyer. For instance, your audience profile might be a social media manager, even though...
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Brand Colors — Everything You Need to Know

Branding
June 15, 2023/by
Brand Colors — Everything You Need to Know Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That's right, 80%! Think about McDonald's for a moment. What pops into your mind? The yellow arches, right? McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? Let's sprinkle some color into our article and discover the powerful connection between colors and branding. What are brand colors? Why Brand Colors Matter The Brand Color Formula How to Choose Brand Colors Color Psychology Tips Brand Color Best Practices Inspiration From 10 Brands That Get it Right Why Brand Colors Matter 1. Colors establish brand identity and recognition. Today’s market is overwhelmed. So, how can you find your top spot there? Using consistent brand colors is a great way to establish brand recognition and identity. For example, let’s look at Coca-Cola. The company has been using its signature red and white colors since 1886. Red represents excitement, passion, and energy, while white represents purity and simplicity. These colors have become synonymous with the brand and are instantly recognizable by people worldwide. Image source 2. Brand colors evoke emotions and associations. Let's admit it. We're all guilty of making purchases based on emotions. And since...
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How to Enable Macros in Excel

Excel
June 15, 2023/by
How to Enable Macros in Excel Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default. What are macros in Excel? The Benefits of Using Macros in Excel The Dangers of Using Macros in Excel How to Enable Macros in Excel How to Enable a Single Macro in Excel How to Enable Macros in a Single Excel File What are macros in Excel? An Excel macro is a small program created in Excel that allows you to automate everyday tasks. It’s a precious tool in Excel that lets complicated instructions be carried out with just a command. Macros are tremendous time-savers — you can create macros that can do almost anything you want in Excel and other Microsoft Office software. For example, macros can let you insert company letterhead into an existing document in Word or add formatted tables to a spreadsheet in Excel — all with one command. When you create a macro, you’re recording your mouse clicks and keystrokes....
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How Performance Marketing Works [+ 6 Tools You Can Use]

Influencer Marketing
June 15, 2023/by
How Performance Marketing Works Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus). This is the same principle of performance marketing: marketers set a performance goal (like driving conversions) and reward the partners/people who help them get those conversions. Let’s dive deeper into how performance marketing works, how to create a performance marketing strategy, and the tools you can use to implement one. Table of Contents What is performance marketing? How Performance Marketing Works How To Create a Performance Marketing Strategy How do you measure performance marketing? Top Performance Marketing Software Top Performance Marketing Verticals What is performance marketing? Performance marketing is a digital marketing strategy driven by results, where advertisers (like a brand or business) only pay once a goal is met, which can be anything from making a purchase to filling out a form on a landing page. With a traditional ad campaign approach, there's no guarantee you will get a return on your investment, and you can only monitor performance and make adjustments after it launches. Even seasoned media buyers can have unsuccessful campaigns if there's a misalignment between the campaign and the target audience. Since you’ll only pay when your goals are met, you accomplish three things: Your campaign is less risky There's a guaranteed return on investment (ROI) You have better control over your ad spend Is...
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10 ChatGPT Alternatives for Marketers

Artificial Intelligence
June 14, 2023/by
10 ChatGPT Alternatives for Marketers Since its launch in 2022, OpenAI's ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog. This article will explore different ChatGPT alternatives and their unique features. Free ChatGPT Alternatives If you're looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. Bard Google's experimental conversational generative AI chatbot uses NLP and machine learning to respond quickly to various inquiries. Bard boats a user-friendly interface and multiple handy features, including the ability to edit previous questions and restart conversations at any point. The chatbot's other features include the ability to: Generate texts, Translate languages, Answer questions, Generate creative content, Give thumbs-up or thumbs-down responses And because Bard is a product of Google, the chatbot also includes Google Assistant and Alexa integration, and it can use Google's search engine for the most up-to-date information. Bear in mind, however, that Bard is still in its infancy and is not yet available worldwide. For now, it's only available to U.S. and UK-based customers. Bard is an experimental conversational AI service, powered by LaMDA. Built using...
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How Ozempic Ushered In the Next Wave of Wellness Marketing

Marketing News
June 14, 2023/by
How Ozempic Ushered In the Next Wave of Wellness Marketing Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many people who take it experience weight loss as a side effect. In 2022, the medication exploded in popularity when news of its weight-loss enablement went mainstream. By August of last year, the FDA declared a shortage of the medication due to a surge in usage for weight loss. With supply unable to meet demand, some diabetes patients who took Ozempic for its intended purpose were unable to access the meds they needed. Though Ozempic is often used as an umbrella term to describe semaglutide medications, there are other drugs on the market that offer similar effects. Wegovy is another brand name for semaglutide that is approved specifically for weight loss, offering a higher dosage level than Ozempic. This medication has also experienced shortages due to popularity, causing the drug maker to limit distribution. Factors that contributed to the drug shortage include: Publicized...
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AI Advertising: Pros, Cons, Tips & Examples

Uncategorized
June 14, 2023/by
AI Advertising: Pros, Cons, Tips & Examples You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here's what you need to know about AI advertising, including tips and examples. First, let's examine the pros and cons of leveraging AI in advertising. Pros of AI in Advertising Challenges of AI in Advertising 7 AI Advertising Examples Pros of AI in Advertising Here are some benefits of leveraging AI in advertising. Effectively Target Ads Through Data In advertising, data can predict consumer behavior to create more effective targeted ads. Forbes reported that combining AI and Big Data can automate "almost 80% of all physical work, 70% of data processing, and 64% of data collection tasks." Big Data is a term for a large amount of newly available data resulting from the growth of digital technology. It's also worth noting that 72% of marketing and business professionals agree that AI tools can help them pull insights from data they otherwise wouldn't be able to find, according to our State of AI Survey. Reach More Customers AI can help your brand quickly assess what is working and not in...
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Is AI Sentient? Could it Ever Be? Experts Weigh In

Artificial Intelligence
June 13, 2023/by
Is AI Sentient? Could it Ever Be? Experts Weigh In Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we should be worried about a world where robots are conscious (with scientific insight, too). What is sentient AI? Sentient AI can feel and have experiences just as humans can. Sentient AI is emotionally intelligent, conscious and can perceive the world around it and turn those perceptions into emotions. In short, sentient AI thinks, feels, and perceives like a person. M3GAN, the robot from the movie of the same name, is a great example of sentient AI. She has emotions and can perceive and understand the feelings of those around her, so much so that she builds a friendship with a human girl and eventually becomes murderously protective of her. Concerns About Sentient AI Some of the main concerns and questions about sentient AI come from science fiction movies, books, and TV shows that paint the picture of a dystopia with super-intelligent machines that have autonomy and eventually build an AI-ruled society where humans become their compliant subjects. Many of these scenarios also involve these machines developing sentient abilities without human input. Aside from that, the questions about sentient AI center around control, safety,...
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