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How to Become an SEO Expert, According to HubSpot’s SEO Team

SEO
June 13, 2023/by
How to Become an SEO Expert, According to HubSpot’s SEO Team SEO helps businesses keep their website visible to people looking for what they offer.  It’s a technical specialty that requires understanding its foundational processes, continuously monitoring performance, and staying on top of search algorithm updates and new requirements.  The person at a business who monitors trends and helps sites remain visible is an SEO expert. In this post, we’ll discuss exactly what they do and advice from experienced HubSpotters on how to become one.  What is an SEO expert? An SEO expert monitors search trends and uses analytics to help businesses build websites that rank highly in search engines, reach target audiences, and meet business objectives. The optimized websites they help create generate leads and drive conversions to support business growth.  A successful SEO expert:  Has a well-rounded understanding of on-page, technical, and off-page SEO and how each impacts site performance independently and together.  Understands how search engines and SERPs work (like indexing and crawling) Can do SEO-focused research (like keyword research or competitive analysis) Can understand, analyze, and report on SEO analytics (like clicks, conversions, etc.) to make data-driven decisions and recommendations Use SEO tools (like Ahrefs or Google Search Console) Understand how to make SEO-focused content Stay on top of search trends and algorithm updates that might impact site performance. Create SEO-focused strategies (like a keyword strategy) Some SEO specialists don't start out with the...
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5 Inspiring Indigenous and Native Entrepreneurs to Know About

Breaking the Blueprint, Entrepreneurship
June 9, 2023/by
5 Inspiring Indigenous and Native Entrepreneurs to Know About Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Native entrepreneurship often occupies two worlds. Aspiring Indigenous business owners navigate historic barriers to traditional financing and growth — while building culturally informed, sustainable ventures. This challenging climate hasn’t stopped these entrepreneurs from entering nearly every industry imaginable to make an Indigenous imprint on the world while supporting themselves and their communities. Some Native business owners build on cultural touchstones like tribal art and stories to launch design studios and art shops. Others address long-time systemic hurdles to credit by stepping into the financial sector, bringing an Indigenous perspective to the issue that often proves crucial in addressing it. Still, others make waves in industries where Native participation registers just a fraction of a percentage point, such as in engineering and architectural design. Inspiring Indigenous and Native Entrepreneurs to Know By examining the stories and advice of these powerful voices in Indian Country business, we can light a path for even more Indigenous entrepreneurs to follow after — and continue an ever-improving cycle of breaking free of poverty and systemic discrimination. Let's dive into these incredible leaders' stories. Chad Johnson (Cherokee,) The Akana Group Agriculture is a staple...
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What is Customer Journey Analytics

Uncategorized
June 9, 2023/by
What is Customer Journey Analytics A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else.  To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand. Insights gathered from customer journey analytics can help, while leading to increased customer lifetime value, customer loyalty, and revenue growth.  In this blog post, we cover the following: What is customer journey analytics? Customer Journey Stages Customer Journey Analytics Benefits Customer Journey Analytics Software Customer Journey Analytics vs. Customer Journey Mapping What is customer journey analytics? Customer journey analytics is a collection of data that helps you to understand how your prospects or customers behave, engage, and convert along the customer journey.  Customer journey analytics often begins with a customer journey map, which is a visual representation of every step the customer goes through with your business. Then, it applies data on how your customer behaves throughout different phases of that map,  to help you assess the effect your customers’ journey has on your business, or what’s holding customer’s back from completing that journey and purchasing a product Customer Journey Analytics Steps 1. Outline a customer journey map. Create your customer journey map using HubSpot’s template The...
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Exploring the Best Resume Formats — The Complete Guide

Resume
June 8, 2023/by
Exploring the Best Resume Formats — The Complete Guide The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. In this post, you’ll learn about the best resume formats, their pros and cons, and when to use each one. Let’s dive in. Table of Contents What are the different resume formats? Chronological Resumes — How do they work? Functional Resumes — How do they work? Combination Resumes — How do they work? What are the different resume formats? There are three standard types of resume formats: Chronological resume. This resume shows your relevant work experiences and achievements, beginning with the most recent one. It’s the most used of the three resume formats and suits people with lots of work experience. Functional resume. This resume emphasizes your skills over your work experience. It suits anyone who’s switching careers and individuals who have employment gaps. Combination resume. As the name suggests, this resume format blends the first two. It highlights both your skills and experiences but presents them chronologically. The combination resume is most suitable for seasoned professionals with lots of work experience and accomplishments. Let's consider how each of these resume formats works. Chronological Resumes — How do they work? These resumes focus on your work experience...
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How to Use The Query Function in Google Sheets

Google Sheets
June 8, 2023/by
How to Use The Query Function in Google Sheets A query function lets you use data commands to shape your data in Google Sheets, making it an important function. The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets). A query may seem complicated or overwhelming if you’re unfamiliar with Google Sheet functions. However, this is not the case, and you can start using the query function right now to filter and quickly look up data in your preferred format. Table of Contents What is a query in Google Sheets? What syntax should I understand to use the query function? How to Use Queries in Google Sheets in Three Simple Steps Examples of Queries in Google Sheets What is a query in Google Sheets? The word query comes from Structured Query Language or SQL, a domain-specific language used in programming to streamline managing large or small data sets. A query in Google Sheets lets you manipulate and analyze data with a single query formula. With the query function, you can specify complex conditions for filtering, sorting, and grouping data. You can also use various built-in functions to calculate and transform your data. The output of your query is a new table that only includes the rows and columns that meet the specified conditions. What syntax...
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What are ISVs? [Examples, Benefits, and More]

Integrations
June 7, 2023/by
What are ISVs? Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come to the aid of smaller tech companies. These platforms have created marketplaces where MarTech firms can showcase their software solutions to the platforms’ unique clients. This boosts visibility and income for many MarTech companies. ISVs are MarTech firms that collaborate with computer hardware producers, operating systems, and cloud platforms to distribute their software solutions in specific markets. Keep reading to learn what an ISV is, the significance of being ISV certified, the role of an ISV partner, and more. Table of Contents What is an ISV? ISV Certification The Benefits of ISVs Types of ISV Partnerships ISV Examples For instance, any company that offers its software solution on a marketplace like HubSpot Connect or Salesforce AppExchange is an ISV. The Importance of an ISV Certification Computer hardware providers, operating systems, and cloud platforms will all test independent software vendors who want to offer their software solutions on their marketplace. But they’ll only allow, or ISV certify, the independent software vendors who can offer the most relevant and best software solutions on their marketplaces. Salesforce's AppExchange allows independent software providers to give...
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17 Apps to Improve the B2B Customer Experience

Uncategorized
June 7, 2023/by
17 Apps to Improve the B2B Customer Experience Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. And at the same time, budgets are lean, leading marketing teams to take a hard look at their tech spend and see where there are inefficiencies or redundancies. Recent HubSpot research found that the more point solutions, the higher cost of ownership. “We’re seeing the tension between short-term growth and long-term brand investment. With the current economic pressures, many teams will invest heavily in CRO. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. Marketing leaders want to invest in predictable channels and win more business from contacts who already believe in their product. And consumer expectations are higher than ever. Retaining existing customers and leveraging upselling and cross-selling are keeping companies growing — and marketing leaders are focused on reducing inefficiencies to support these goals. How the Crisis of Disconnection is Impacting Digital Marketing Today, companies are using an average of 200+ apps — and many...
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How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

Marketing News
June 7, 2023/by
How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle.  In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and chronicling her experiences as a student at the University of Miami. With over 5.3 million followers on the platform, Earle is one of TikTok’s top creators earning up to $70,000 per sponsored post.  Earle recently went on a trip to Europe with a group of 11 friends, some of whom were content creators themselves. Upon arriving in Italy, the group learned the house they reserved through Booking.com didn’t actually exist, leaving them stranded with nowhere to stay. Naturally, the group took to TikTok to post about the situation.  How Airbnb Earned Millions of Impressions Through Social Listening Earle’s video about the group getting stranded racked up over 3.9 million views, and caught the attention of the social media team at Airbnb who quickly sprung into action.  @alixearle Heres the storytime … stay tuned for updates 🤣🫶🏼✈️ #positano #girlstrip #italy ♬ Young Folks - Shindig Society Within 24 hours, Airbnb arranged...
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How HubSpotters Are Enhancing Their Content with AI

Uncategorized
June 6, 2023/by
How HubSpotters Are Enhancing Their Content with AI AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you're unsure how to leverage AI to create better content, you're not alone. At HubSpot, we've been exploring the fine line between using AI to enhance our content without relying too heavily on it. Here, let's explore some of the ways HubSpotters across the marketing organization are leveraging AI to enhance their content and drive better results. How HubSpotters Are Enhancing Their Content with AI 1. HubSpotters Are Using AI to Figure Out Which Type(s) of Content to Make One of the most powerful use cases for AI is figuring out what content you want to create in the first place. For instance, AJ Beltis, HubSpot's Senior Content Strategist of Media Conversion, told me, "Part of my team's responsibilities is to create content offers on high-traffic blog posts that convert visitors into leads at as high of a rate as possible, which we then promote on that blog through CTAs. Understandably, some blog posts are more challenging to create content with a reliable conversion path." He continues, "For instance, when our blog team writes a post about marketing planning strategy, we know a downloadable marketing plan template will work...
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The Top Benefits of AI for Marketers [State of AI Data]

Artificial Intelligence
June 6, 2023/by
The Top Benefits of AI for Marketers The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI. Let's dive in. The Top Benefits of AI for Marketers   1. 67% of marketers say the biggest benefit of AI is the ability to create content faster. If you're in marketing, your job likely requires some degree of creativity. Yet, the quality of your creativity is often impacted by tight deadlines, limited time, and competing responsibilities. So, what's a marketer to do? Enter AI. A staggering 67% of marketers who use AI say it speeds up the content creation process, enabling them to write faster, research quicker, and hit "Publish" in a fraction of the time. Even if you're not ready to hand over your entire creation process to the robots — which we don't recommend anyway — you can still use it for smaller tasks within the process. Here's a snapshot of how marketers are leveraging AI for content creation: 25% use AI to summarize content into key points 18% use AI to create outlines ...
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