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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Marketing News
May 3, 2023/by
Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. It was originally launched in Japan in 2020 and became available in the U.S. and UK in February 2023. In the past month, it’s become the second most-downloaded lifestyle app in the U.S. behind Pinterest. Speaking of Pinterest… Lemon8 is described as a Pinterest-Instagram hybrid. At its core, Lemon8 is a photo-sharing app designed to inspire users. While users and creators have been vocal about their frustrations with Instagram and its unpredictable algorithm over the past couple of years, are people looking for the next Pinterest when they could still use the original? By the end of 2022, over 450 million active users were on Pinterest. Not too shabby, though the user base is significantly smaller than the likes of YouTube (2.6 billion users), Instagram (2.3 billion users), and TikTok (1.6 billion users). Though Pinterest has a smaller user base than other social channels, its users are generally happy with the platform. In fact, 80% of Pinterest users feel positive when using it. Nine out of 10 Pinterest users refer to it as a “social media oasis,” and only three...
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6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]

Uncategorized
May 2, 2023/by
6 Ways to Earn Trust From Consumers Who Share Data With Your Brand In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected, some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Today, more than ever, it's up to brands to gain consumer trust, especially if they want to access the customer data needed to create effective and personalized experiences. But – how do you do that when over half of consumers flat-out decline to share their data? To help you build a data-gathering process that is effective, while also taking data safety and brand trust into account, we asked 600+ consumers what brands will need to do to make them feel more comfortable with sharing personal data. How to Earn Trust When Gathering Data Offering people control over their data, transparency into how it's being used, and keeping data secure are all key to encouraging consumers to share data. At the center of all of these considerations is building trust with consumers. Our survey found that 78% of people are more likely to share their data with...
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How Nissan Created A 4-Hour Ad Viewers Don’t Want to Skip

Marketing News
April 26, 2023/by
How Nissan Created A 4-Hour Ad Viewers Don't Want to Skip Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Many YouTube viewers click “skip ad” as soon as possible, but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn how. The automotive industry is ripe for marketing innovation. Traditionally, outside of the occasional car commercial featuring vehicles driving through various terrains and excursions, most of the marketing happened at car dealerships. Until the pandemic. Between travel restrictions, high interest rates, and supply chain issues that caused manufacturing disruptions, the automotive industry has had major growth challenges over the past few years, and relying on dealerships alone to push sales isn’t cutting it. With more customers looking to facilitate the car buying process online, car manufacturers’ ability to embrace digital marketing tactics is more important than ever for making sales. Earlier this year, Nissan launched a new ad that is refreshingly different from traditional marketing tactics associated with car companies. The manufacturer posted a four-hour-long video to its YouTube channel featuring a custom Lofi playlist that serves as the soundtrack to an animated character’s road trip. The animated character happens to be driving a Nissan ARIYA and passes several Nissan billboards on their drive. Since launching in February, the video has racked up over 17 million...
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How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing

Artificial Intelligence
April 25, 2023/by
How to Fit AI Into Your Content Marketing Strategy , According to Jasper's Head of Enterprise Marketing In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company's holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were "compelling" but also "mildly terrifying." Admittedly, the Mint Mobile ad is a little stunty. However, it's a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy, Head of Enterprise Marketing at Jasper, to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. How Generative AI Can Fit Into Your Content Strategy, According to Jasper's Head of Enterprise Marketing 1. AI for content ideation. As a writer, there's nothing worse than staring at a blank document. But these days, you don't have to wait for inspiration to strike. Instead, you can leverage AI to get the ball rolling. Samyutha told me, "AI really fits at the beginning of the writing process, particularly for content ideation. If I'm writing a blog, I often use Jasper Chat to test new ideas and try different angles, just like I would with a colleague in a conference room."...
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4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)

Artificial Intelligence
April 22, 2023/by
4 Types of Arificial Intelligence & What Marketers Are Using Most (Research) You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing. How many types of AI are there? There are four main types of AI: reactive machines, limited memory, theory-of-mind, and self-aware. However, since AI can be categorized by function (the types listed above) and capabilities, you add three more to the mix: narrow intelligence (ANI), general intelligence (AGI), and superintelligence (SGI). Below we’ll explain each type. 4 Types of Artificial Intelligence Reactive Machines As the name suggests, reactive machines react and respond to different prompts. It does this without the use of memory or a broader understanding of the context. For example, this type of AI is commonly used in game design to create opponents. The opponent will respond to your actions, movements, or attacks in real time but is unaware of the game's overall objective. On top of that, it stores no memories, so it doesn't learn from past experiences and adjust its gameplay. Reactive AI powers a lot of marketing tools. A notable example is chatbots. These programs use reactive AI...
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10 Top Open Source AI Platforms and Tools to Try Today

Artificial Intelligence
April 21, 2023/by
10 Top Open Source AI Platforms and Tools to Try Today Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated. OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating. What is open source AI? Defining this term requires understanding a few others. Open source is a software development term that means any programmer can jump in and work with it, the goal being to develop robust software in a shorter amount of time. This is a great way to leverage the novel ideas of the best minds to fuel progress in technology. Think of open source as a group project where humanity benefits from A+ work. Artificial Intelligence is a branch of computer science that develops programs and algorithms (step-by-step processes designed to solve a problem or answer a question) that help make various machines operate in more human-like ways. There are several subfields of this science, including: Natural language processing (NLP), which focuses on developing natural interactions between humans and computers. Specialized software helps machines process human language, create understandable words, and interact with humans through language. Machine learning (ML), which prioritizes a machine’s ability to analyze information and use it to make recommendations or decisions based on the data sets it has provided. Computer vision, which is all about creating machines that can understand and then interpret visual information. Robotics that can physically...
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20 Best B2B Lead Generation Tools

Uncategorized
April 21, 2023/by
20 Best B2B Lead Generation Tools There’s no way around it — every business needs to drive leads to grow.  However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.  Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation? Why you need lead generation tools Best B2B lead generation tools While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals their seriousness about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address. Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers. Why You Need B2B Lead Generation Tools Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal. Because it is...
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