My Blog My Blog

3 Ways Data Privacy Changes Benefit Marketers [New Data]

Conducting Market Research
December 6, 2022/by
3 Ways Data Privacy Changes Benefit Marketers When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact on marketers? I get it - you’re probably used to hearing about how the loss of third-party cookies, GDPR, and iOS privacy changes spell certain doom for the marketing industry - but our survey shows that isn’t true. Out of over 1,000 marketers impacted by data privacy changes, 32% say they’ve had a positive impact on their marketing strategy over the past year, while just 10% say privacy changes had a negative effect. At the same time, 58% of marketers report a neutral impact, which is understandable since Google’s changes are now delayed till 2024, and the impact of other privacy changes might not be fully apparent yet. But the big question is, why are marketers seeing positive impacts from privacy changes? Let’s dive into our data to find out. 3 Ways Privacy Changes Are Helping Marketers 1. Marketing Budgets are Increasing to Accommodate Data Privacy Changes Both government regulators and consumers are demanding data privacy changes, and marketers have no choice but to get with the times. Luckily, marketers are being given the budget they need to explore alternative tracking and targeting solutions....
Read Full Story

5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]

Marketing Trends
December 6, 2022/by
5 Third-Party Cookie Alternatives Marketers are Already Using Marketers and third-party cookies -- can you name a better combo? A few years ago, you really couldn’t. But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions. And that isn’t surprising, because 85% of marketers say their marketing activities are reliant on third-party cookies to some degree, and 77% say Google phasing out third-party cookies will make marketing more difficult for them. So let’s look into exactly which solutions marketers are turning towards as a replacement for third-party cookies and the unexpected impact it has on marketing budgets. Which Third-Party Targeting Alternatives Are Marketers Exploring Of the 54% of marketers who say their company is exploring alternative targeting solutions, more than half are looking into using social media for targeted ads as a replacement for third-party cookies. Collecting first-party data from their customers is another top strategy, as is Google Topics API. Let’s take a quick look at each of these. Using Social Media for Targeted Ads Social media offer advanced targeting tools to get your ads in front of your target audience. With the rise in popularity of social shopping, tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials: Collecting First-Party Data from Your Customers First-party...
Read Full Story

The Creator Economy Market Size is Growing: How Brands Can Leverage It

Creator Economy
December 3, 2022/by
The Creator Economy Market Size is Growing: How Brands Can Leverage It The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. Here's everything marketers need to know, starting with how the creator economy has grown over time. How the Creator Economy Has Grown Over the Years The exact size of the creator economy can vary, depending on who you ask. While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. One reason for the discrepancy could be how the numbers are calculated. For example, there may only be 50 million content creators contributing to the creator economy. Still, the economy also consists of consumers, entrepreneurs, companies, platforms, and advertisers who keep the economy growing. Either way, there is no doubt the creator economy is incredibly profitable. As of 2022, the creator economy market size is estimated at $104.2 billion, more than double its value since 2019. Here are some other interesting facts about the creator economy's size: In 2022, an average of 2.67 million concurrent viewers watched Twitch streams on over 95,000 live channels....
Read Full Story

8 Best Project Management Podcasts to Listen to in 2022

Podcast Suggestions
November 30, 2022/by
8 Best Project Management Podcasts to Listen to in 2022 The project management field is growing. By 2027, employers will have 88 million PM roles, according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. These podcasts cover a wide variety of topics, from company culture to organizational leadership. Take a deep dive below. 1. Manage This — The Project Management Podcast Hosts: Andy Crowe, CEO at Velociteach, and Bill Yates, Executive Vice President at Velociteach Length: 30-45 minutes Where to listen: Apple Podcasts, Stitcher, and Spotify This podcast offers an inside look into every aspect of project management. In each episode, Crowe and Yates share insider intelligence and actionable tips. Recent discussion topics include the challenges of management remotely, reshaping project innovation, and building culture. What we like: Crowe and Yates invite a variety of subject matter experts onto the show. Conversations range from advice for someone just starting in project management to leadership tips – including how to manage uncertainty. 2. PM Point Of View Host: Kendall Lott, President at OSP International LLC Length: 1 hour Where to listen: Apple Podcasts and Stitcher This podcast comes from the Project Management Institute of Washington, D.C. Plus, you’ll gather a...
Read Full Story

The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]

Marketing Trends
November 30, 2022/by
The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s this. The growth challenges you faced in the last decade won’t be the growth challenges you face in the next decade. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here. To recap, here are four things keeping the savviest leaders we know up at night: Businesses once in hyper-growth mode are now struggling to grow. One in three businesses are already citing “slowed growth” as a top challenge going forward. Painfully high expenses and increasing costs are leading businesses to re-evaluate their software spend, the tools in their tech stack, and how that impacts their bottom line Tried-and-true methods for generating demand are becoming less reliable and more expensive. Nearly two-thirds of businesses agree that sales engagement is struggling more now than pre-pandemic. 81% of businesses agree that COVID-19 has fundamentally changed the way we live, work, and connect — and “the new normal” is still largely TBD. You’ve seen the data. You’re tracking the trends. But how will The Crisis of Disconnection manifest in your business? Disconnection in...
Read Full Story

Scheduling Instagram Posts: Absolutely Everything You Need to Know

Content Planning, Instagram Marketing
November 30, 2022/by
Scheduling Instagram Posts: Absolutely Everything You Need to Know Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it's not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you'll need a way to schedule Instagram posts ahead of time. This is where Instagram scheduling software comes into play. Can you schedule Instagram posts? Why You Should Schedule Your Instagram Posts Instagram Scheduling Best Practices Best Way to Schedule Instagram Posts Tools for Scheduling Instagram Posts HubSpot Social Media Management Software Later Tailwind Buffer Sked Social Sprout Social Loomly How to Schedule Instagram Posts Schedule Your Instagram Posts Can you schedule Instagram posts? Yes! If you're a content creator or business owner with access to Meta's Creator Studio, you can connect your Instagram account to Creator Studio to schedule posts. If you don't have Creator Studio, Instagram's API lets users of marketing tools like HubSpot schedule Instagram posts in advance. It's also worth mentioning that Instagram is testing a new in-app tool to schedule posts and Reels. In October 2022, a Meta spokesperson said, "We are testing the ability to schedule content with a percentage of our global community." That same month, Twitter user @WFBrother posted a screenshot showing how the tool works. Now you can schedule posts on the Instagram app! ✨You can schedule posts and...
Read Full Story

How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Marketing Strategy
November 29, 2022/by
How the Potential Recession is Already Impacting Hiring Plans in Marketing Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. In this article, we’ll cover: How the Recession Has Impacted Hiring So Far How the Recession Will Impact Hiring in 2023 Which Roles Remain Popular & Which Ones Have Lower Demand Which Companies and Industries Are Most Impacted How The Recession Has Impacted Hiring So Far Based on our report, we know that nearly half of marketers globally say the current economy has impacted their hiring plans for the year. The question is how. The report suggests that marketers already struggle with hiring top talent, with 47% of respondents saying it’s one of their biggest challenges. More specifically, respondents say the biggest roadblocks are finding candidates with the right skill set and meeting salary expectations. The recession has only exacerbated an existing issue. Here are some standout figures: 35% of respondents say they had to slow down or pause hiring efforts. 27% of respondents say their company had to fire or lay off employees. 26% of respondents say their company had to...
Read Full Story

How to Easily Manage Customer Data Across Multiple Apps

data management
November 29, 2022/by
How to Easily Manage Customer Data Across Multiple Apps Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible? If that’s the case, you’re not alone. Managing customer data can get messy, especially if your business uses multiple apps. However, putting your customer data in order is easier than you think, even if it is in a state of chaos. In this post, you’ll learn how to keep your customer data organized, clean, and up-to-date across all your apps. In this post, we'll cover: What is Customer Data Management? Benefits of Customer Data Management Where Customer Data Lives Best Practices of Customer Data Management Managing Customer Data: Data Types Let's dive in. Benefits of Customer Data Management Customer data is one of the most valuable assets in your organization. Intelligent customer data management will improve your customer experience and ultimately help your business grow and increase revenue. See of biggest benefits of customer data management below. 1. Improved Customer Experience Customers may interact with sales, marketing, support, admin, or billing when dealing with your business. A well-implemented customer data management strategy makes all your customer data transparent to all departments, allowing you to personalize customer interactions at every touch point. In 2020, 87% of customers felt that brands need to put more effort into...
Read Full Story

Instagram Marketing for Small Businesses: The Complete Guide

Instagram Marketing
November 26, 2022/by
Instagram Marketing for Small Businesses: The Complete Guide Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform. Table of Contents: Why Instagram Marketing Matters for Small Businesses 15 Instagram Marketing Strategies for Small Businesses Getting Started Why Instagram Marketing Matters for Small Businesses In our digital-first world, Instagram is one of the first places people go to learn about a small business. Today, 90% of people follow at least one business on Instagram. Further, 1 in 2 people use the app to discover new brands, products, and services. As a small business owner, you need to use Instagram to get your business in front of customers and build brand loyalty. But without a clear Instagram marketing strategy in place, you may find yourself struggling to grow your audience, post content consistently, or generate quality engagement. If this sounds familiar, you’re not alone. Over 90% of small businesses struggle with these common social media challenges. Here’s the good news: Even if you have a small budget, limited resources, or a one-person team, there are several Instagram marketing strategies that small businesses can use to grow their presence and find success on the...
Read Full Story

Best Signature Fonts for Emails and Documents

Uncategorized
November 24, 2022/by
Best Signature Fonts for Emails and Documents If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader.  Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and design, it can be easy to overlook the sendoff. Fonts matter. As you take a look at this blog post on your screen, are you thinking about the font used? If this blog post were written in Papyrus, that might make for a distracting read. For email signatures, the font you choose is even more pertinent because it is your sign off. If you sign off an email using Comic Sans, the impression you leave might be childish and unprofessional.  However, you can set the optimal tone in your email by selecting the best signature font. That's why in this blog post, we'll cover: Why an email signature font matters How to choose a signature font 15 best fonts for email signatures Why an Email Signature Matters Your email signature is the impression you make — it is the closure of your email. People read emails on an array of devices, so it is imperative that your email signature is compatible with different devices. In addition to the font, the email signature font size should also be taken into consideration....
Read Full Story