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Is IGTV Gone?

Instagram Marketing
November 23, 2022/by
Is IGTV Gone? I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn't find the IGTV feature! I remember thinking, "Is IGTV gone?" The simple answer is yes, but don't worry — there are still ways to share long-form content on Instagram. Here's what you need to know about the fate of IGTV and video sharing on the app. What happened to IGTV on Instagram? In October 2021, Instagram scrapped IGTV as the social network shifted its focus toward video content. IGTV was combined with in-feed videos, forming the new Instagram Video feature. In July 2022, the Instagram Video and Instagram Reels tabs were consolidated to create a singular space for all video content, and all videos will be shared as Reels. Image source: Instagram So, if Instagram wants to pivot more toward videos, why would it do away with IGTV? Well, IGTV focused on long-form videos in the hopes that it could compete with YouTube. However, TikTok soon rose in popularity, and TikTok's short-form videos became more popular among social media users. To remain competitive, Instagram discontinued IGTV and launched Instagram Reels before launching Instagram Video. Changes are coming to video on Instagram 📺At Instagram we’re always trying to build new...
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A Nonprofits Guide To Using LinkedIn

Nonprofit Marketing
November 23, 2022/by
A Nonprofits Guide To Using LinkedIn Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees. You’ll have to dedicate a bit of time to use it, but it’ll pay off in the end. Read on to use this piece as a guide for creating a LinkedIn page for your nonprofit. Table of Contents: How to Create a LinkedIn Page for a Nonprofit Organization How to Use LinkedIn for Nonprofits Best Nonprofit LinkedIn Profiles How to Create a LinkedIn Page for a Nonprofit Organization Creating a LinkedIn Page for your nonprofit helps people interested in your cause discover you, learn about your mission, and interact with you on the platform. It can also help you attract new employees if you post job openings. Let’s go over how you can create one. 1. Navigate to LinkedIn Pages or LinkedIn.com LinkedIn Pages is the platform’s native tool for creating a page. If you start from this site, click “Create your Page” on the Pages page. You can also start from LinkedIn.com, which is a great option if you already have a LinkedIn Profile. To do this within your...
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TikTok SEO: How to Increase Your Discoverability on TikTok

SEO
November 22, 2022/by
TikTok SEO: How to Increase Your Discoverability on TikTok According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. So, when someone searches for something in TikTok through a keyword or hashtag, you would want your video to appear near the top of the list so that you can increase your content's reach and engagement. Marketers have planned to increase their investments in the app by running TikTok ads, improving video production, using a TikTok management tool, and collaborating with UGC creators. Brushing up on your TikTok SEO skills will make your content more search-friendly and well-loved by the algorithm. Why is TikTok SEO important? TikTok has been adding more features to support increasing video discoverability on the platform. Recently, they announced a massive expansion of their video description field from 300 characters to 2,200 — this increases the space available to add text about your clip by 730%. The key focus is on improving the searchable element of videos and connecting it with interested users. TikTok's algorithm gathers video information to determine what the post is about and who might find it interesting. So, with...
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The Business of Creators in 2022: What Marketers Need to Know

Creator Economy
November 22, 2022/by
The Business of Creators in 2022: What Marketers Need to Know Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators. Here's a bit of what we found that marketers need to know. To access the full report, check our Business of Creators Report. 5 Things Marketers Should Know About Content Creators Here are five things marketers need to know about content creators and how to leverage them. 1. Most creators want to grow their businesses. Growth is at the forefront for many content creators. In our survey, more than 50% of content creators want to grow their businesses to support a small or large team. Almost 40% say they want to grow as a solopreneur. Only 7% report wanting to keep content creation as a hobby. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals. "One of the things started to do is invest in independent creators to help them do what they do well," said HubSpot's Director of New Media Kyle Denhoff. "We're investing in...
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HubSpot to Continue Delivering the Promise of Connection

Company News
November 19, 2022/by
HubSpot to Continue Delivering the Promise of Connection Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use. Last year we focused on what it meant to be a valuable platform for our customers. Since then, we’ve made a number of product enhancements to double down on this promise. Here at HubSpot, we’ve intentionally built our platform to meet the needs of organizations regardless of where they are in their journey. Our customers have always taken comfort in our easy-to-use tools and freedom to scale when they’re ready to. That said, a lot has changed in the last few years and as a result, our customers’ needs are shifting. Although platform solutions are still the answer, customers need more than just the promise of strong technology. They need connection. Facing the Crisis of Disconnection We’re living in a disconnected world – disconnected from one another, from the people we work with, or in this case, from the companies we do business with. In a time when connection matters now more than ever - this is a huge problem. At INBOUND 2022, our CEO Yamini Rangan introduced this concept, that we’re...
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Benefits of Influencer Marketing [Data + Expert Insight]

Creator Economy
November 19, 2022/by
Benefits of Influencer Marketing The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.   7 Benefits of Influencer Marketing 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers the second highest ROI of any marketing trend, so your investments in influencer marketing won’t go to waste. Image Source 2. Influencers help you save money. We’ve mentioned above that influencer marketing has a high ROI, so your marketing budgets are worth something. You also have the potential to optimize your campaign budgets and see high ROI, especially when partnering with smaller micro-influencers (those with under 100k followers/subscribers). In fact, of marketers that work with both large and small influencers, 44% say that the biggest benefit of working with small influencers is that it is less expensive. 3. Influencers are more trusted than friends and family for Gen Zers. Gen Zers say that influencer recommendations are more important and impactful than those from friends and family. This means that the weight of influencer recommendations is much more powerful than before, as past trends have shown friends, family, or reviews from other consumers being the most impactful when making purchases. Annabelle...
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Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot’s CMO [+ Announcing an Exciting Partnership]

Productivity
November 17, 2022/by
Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot's CMO As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. Leveraging the right tools also enables you to determine whether your marketing efforts are working. A CRM that integrates with a project management tool can empower each team member to become a better, more data-driven marketer. Best of all, the right integrations help to ensure your organization isn't duplicating work and wasting time. In challenging economic times, it's never been more critical for business leaders to avoid costly duplication efforts. In 2022, one out of every five businesses reported they pivoted from their established plan due to the potential recession. Supportive, integrated tools can ensure your team is remaining efficient even when you need to shift course. Effective tools matter greatly for your business' bottom line. And as businesses approach the new world of hybrid or remote-first working, it's never been more essential for your teams to use powerful technology to remain connected, in-sync, and effective. Today, we're announcing an exciting new partnership between HubSpot and ClickUp, a cloud-based collaborative work platform. Let's explore why this partnership is valuable, and how I believe it can help our customers scale their...
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20 Essential Instagram Marketing Tools You’ll Need in 2022

Instagram Marketing
November 17, 2022/by
20 Essential Instagram Marketing Tools You’ll Need in 2022 With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. Let’s get started. Table of Contents The Best Instagram Marketing Tools The Best Free Instagram Marketing Tools Inside HubSpot’s Social Media Management Software HubSpot’s social media management software is a powerful all-in-one tool. With HubSpot, you can run social media campaigns, measure performance, and optimize your strategy from one central platform. While this platform provides tons of features that cover all aspects of running a successful Instagram marketing campaign, here are three core functionalities that make this tool a social media powerhouse. 1. Social Monitoring Hubspot’s social media management software allows you to create “streams.” These are dedicated pages for monitoring conversations on a specific social media platform. Streams can be set up to track and trigger alerts for brand mentions, relevant keywords, and even your competitors. For example, a competitor stream can be set up to track the performance of a competitor's Instagram content and campaigns. This means that within your dashboard you will have a...
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How to Identify a Brand Character for Your Company

Brand Experience
November 17, 2022/by
How to Identify a Brand Character for Your Company When it comes to branding, one of the most important aspects is creating a brand character. This is the personality that represents your company. It can be helpful to think of this as an actor who plays your company's role in all marketing materials and communications. But how do you identify what this character should be? And once you've identified it, how do you design it? In this article, we'll explore these questions and provide some examples of well-designed brand characters. What is a brand character? A brand character is the personality of your company. It's how you want people to perceive your business, and it should be reflected in everything from your marketing materials to the way you answer customer service calls. Your brand character should be consistent across all channels and unique to your company. It's important to avoid generic characters, as these will be forgettable. A bland brand character won't help you stand out from the competition. Think of your brand character as the actor who plays the role of your company. They should be able to embody all the values and attributes that you want people to associate with your business. Brand Character Examples Brand characters are not a one-size-fits-all marketing tool. You can choose cartoon characters, anthropomorphized animals or objects, or even fictional people. If you’re stumped on where to start, we’ve pulled a variety of brand characters to get your creativity flowing. 1. Flo...
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