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How HubSpot’s Hustle Team Uses AI

AI Content Series NNP 2023
September 12, 2023/by
How HubSpot's Hustle Team Uses AI If you aren‘t familiar with The Hustle, it's a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs). Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit "follow" on one (or all) of their social media accounts. It's no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change. Here, I spoke to the team at The Hustle to learn how they're using AI to supercharge their content. How The Hustle Team Uses AI Repurposing content across social media. The Hustle is everywhere on social media, enabling them to reach an audience that spans every corner of the internet. As Taryn Varricchio, Editorial Manager of The Hustle's YouTube channel, puts it, "Not every YouTube viewer is a dedicated TikToker, and vice versa. By sharing different forms of our content, we can reach these audiences and give extended life to our long-form stories," she told me. However, adapting their content to different platforms can be a time-consuming process. This is where AI can help. Varricchio uses AI to convert long-form content into bite-sized YouTube Shorts. Using the tool vidyo.ai, she enters the URL from...
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6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]

AI Content Series NNP 2023, Artificial Intelligence
July 25, 2023/by
6 Steps Bloggers are Taking to Prepare for AI in Search Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal the steps bloggers, just like you, are taking to adapt and succeed in this new paradigm. But before we dive in, let's clarify what AI in search engines means. This type of search allows users to generate more unique or concise responses than traditional search that retrieves results based on relevant keywords, backlinks, and authority. For example, before suggestions of AI in search engines, many publishers would try to keyword stuff content to better rank, but in turn, would put out irrelevant results that aren't always useful. So now, with the introduction of Bard AI, Bing Chat, and other large search engines that're changing how we scour the web, bloggers must learn to adapt to the new landscape. How Bloggers are Preparing for AI in Search I posed the question, "How are you preparing for AI in search?"...
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