Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Billboard advertising isn’t your typical inbound marketing strategy. It relies on the customer coming to the ad instead of sending it to the customer. However, I find it’s a powerful way to build brand awareness, support other marketing channels like blogging, online lead offers, and SEO, and reach new audiences. I'll share everything I know about billboard advertising in this article, including my secret weapon for low-cost billboard advertising, to help you maximize your out-of-home (OOH) marketing efforts. Table of Contents What is Billboard Advertising? Types of Billboard Advertising Does Billboard Advertising Work? Billboard Advertising Statistics Billboard Advertising Cost Billboard Advertising ROI Billboard Design Tips and Examples Billboard locations are based on traffic — how many people will see the billboard — and are usually located beside busy roads, at offramps, near train stations, and in cities where many people pass by them daily. Billboards are examples of out-of-home (OOH) advertising, similar to bus shelters, wallscapes, and posters. Overall, billboards tend to have more views (impressions) than other marketing methods due to high-traffic locations, making billboard advertising great for brand awareness. Types of...