16 Effective Ways to Build Your Online Presence The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible to ignore online. Ultimately, I ended up making a purchase. My buyer's journey is not unique. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. That's why having an online presence is important. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer's purchasing decision. Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. 1. Build an email list. One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. To...

How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections. They enjoy investing their time and money in people they know are on their side and can relate to. So in today’s highly competitive world, it’s definitely in every business’s best interest to find a way to connect to their customers and leads through humanization — no matter what industry you’re in. Why is humanizing your brand important? Brands are not humans but customers are. In order to sell, get more conversions, increase engagement and build brand loyalty, it’s importantto first build a relationship with customers. Similar to relationships with new friends, brands need to build a rapportand establish trust in order for the customer relationship to flourish. Humanizing...

Brand Strategy 101: 7 Important Elements of a Company Branding Plan Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business. Strategic branding helps you set yourself apart from your competition and build customer loyalty. In this article, you’ll learn all about the branding methods and essential elements of a branding strategy you need to grow a brand that’ll stand the test of time. (We'll get into that more in a bit.) A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. First, let's clear up the biggest misconception about brand strategy: Your brand is not solely your product, your logo, your website, or your name. Your brand is all of that and more — it's the stuff that feels intangible. Your brand is that hard-to-pin-down feeling that separates powerhouse brands from forgettable brands. To objectively understand a subjective matter that many marketers consider more of an art and less of a science, we've broken down seven essential components of a comprehensive brand strategy that will help keep your company relevant for decades. The elements of a brand strategy include: 1. Purpose While understanding what your business promises is necessary when defining your brand positioning, knowing why you wake up every day and go to work carries more weight. In other...