Community marketing: How to use it to drive customer advocacy and reduce CAC Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs. When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles, reduce support costs, and turn customers into credible advocates. This guide breaks down what community marketing is, how it fits into modern lifecycle marketing, and how marketing teams can build and scale community programs that deliver measurable business impact. Table of Contents What is community marketing? How Community Marketing Drives Advocacy and Lowers Acquisition Costs Community Marketing Strategy Community Engagement Programs You Could Launch Now Community Platforms and Partners to Consider How to Measure Community Marketing and Prove ROI Community Building Examples Across B2B and D2C Frequently Asked Questions About Community Marketing What is community marketing? Community marketing is a strategy that brings customers, partners, and advocates together around shared interests or challenges to drive ongoing engagement, loyalty, and long-term advocacy. In practice, community marketing improves retention rates, generates referrals, and reduces support costs by enabling peer-to-peer problem-solving and authentic advocacy. Unlike social media management, which primarily focuses on distributing content, community marketing emphasizes participation and engagement. In fact, 40.1% of consumers say they’re more likely to stay loyal to a brand after...