31 Companies With Really Catchy Slogans & Brand Taglines Keep it simple, stupid. We don't mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It‘s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what slogans and taglines do. That's why we have a lot of respect for the brands that have done it right. These are the companies that have figured out how to convey their value propositions to their buyer personas in just one, short sentence — and a quippy one, at that. So if you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. But before we get into specific examples, let’s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out. What is a slogan? In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com's small business encyclopedia. In many ways, they're like mini-mission statements. Companies have slogans for the same reason they have logos: advertising. While logos are visual representations of a brand, slogans are...

How to Write a Great Value Proposition Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we’ve seen, and tactics to create amazing value props. We’ll cover: What is a value proposition? Value Proposition vs Mission Statement (vs Others) How to Create a Value Proposition Canvas Elements of a Value Proposition Value Proposition Templates Value Proposition Examples How to Write a Value Proposition Tactics to Develop an Effective Value Proposition Let’s summarize: What makes a good value prop? Ready to dive in? Value propositions are one of the most important conversion factors. A great value proposition could be the difference between losing a sale — and closing it. For that reason, it’s important to create one that accurately represents your products and services and makes it clear why you’re the best choice. However, writing it from scratch is hard. Download our templates below so you can follow along with the rest of the post. Your value proposition is a unique identifier for your business. Without it, buyers won’t have a reason to purchase...

27 Truly Inspiring Company Vision and Mission Statement Examples Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there's a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand successfully creates a connection with customers and employees, many of them stay loyal to you for life. This helps you increase your overall profitability while building a solid foundation of brand promoters. But, achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values and create a brand that employees and customers are proud to associate with. That's where company mission and vision statements come in to play. In this article we’ll explain what makes them different, and provide you with examples of vision and mission statements from growing companies. If you’re in a bit of a time-crunch, use this table of contents to find exactly what you’re looking for. What is a mission statement? A mission statement is an action-oriented statement, declaring the...