CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You? Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How do these solutions differ, and which is best for you? This guide shares the key features of each platform, as well advantages and disadvantages. Let’s get started. CDP vs CRM vs DMP CDPs: How do they work? CRMs: How do they work? DMPs: How do they work? Before we dive into details, let’s take a quick look at what CDP, CRM, and DMP are. Customer Data Platforms Customer data platforms (CDPs) are tools for gathering first-party data from various sources to gain a full view of each customer. The data is then used by marketers to create personalized marketing campaigns. CDPs are specifically designed for marketers. While HubSpot’s known for its CRM, some customers can use it as a CDP alternative as some packages track data like: Contact-level interactions with your site, landing pages, emails, social posts, and reps. Website and various inbound marketing analytics. Payments or deal progress of those purchasing products. Customer Relationship Management Platforms Customer relationship management (CRM) platforms track and manage interactions with customers and prospects throughout their entire...