The 21 Best Conference Website Designs You'll Want to Copy A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Best of all, a conference can help you meet your team's objectives. In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals. In 2020, the majority of events were hosted virtually — and this likely isn't going to change in 2021 or immediately beyond. And, in a world of digital-first, a website is many people's first introduction to your event. A conference website can influence whether someone clicks "Buy Ticket Now", or abandons the page entirely. No pressure, right? Here, we're going to explore 21 of the coolest, most inspiring conference websites we've found. Use these examples as inspiration as you're designing your own. Conference Website Design Best Practices Before we dive into the examples we've collected, let's explore some best practices to keep in-mind when you're designing your own conference website. A good conference website design should include: Put your location and date above-the-fold: People should know immediately where, and when, your event is taking place. If they can't find it easily, they could abandon your website completely. Before you dive into speakers or any other information, ensure your visitors know whether they can even attend in the first place. Use interactive elements: Videos or animated graphics can go a long way towards making...

Why You Should Use Early Bird Registration for Your Next Event A few years ago on Thanksgiving, my entire family flew to my sister's house, except for me. I couldn't afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you're planning an event. Usually, people don't start registering for events until the last minute. As a marketer, you're probably wondering, "How can I get them to register earlier?" A great way to sell more tickets faster is to use FOMO as a way of motivating your audience to buy tickets through early bird registration. Today, let's learn how early bird registration can help you sell more tickets to your events. The idea behind early bird registration is that people won't want to miss out on a deal. Plus, this tactic taps into your audience's sense of urgency. So if you have people on the fence about whether or not they want to go to your event, then an early bird registration might be all you need to nudge them in the right direction. However, for an early bird discount to work, it needs to be of great value. The package shouldn't just be slightly cheaper. In addition to the discount, maybe early bird...

7 Companies Hosting Great Virtual Conferences In April 2020, I attended the two-hour special "ACM Presents: Our Country". In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms. And, while the show didn't have the same top-notch special effects as past country awards shows, it still managed to deliver exactly what I wanted: live country music. In 2020, many companies have needed to pivot to virtual conferences. HubSpot is no exception — for the first time in nine years, INBOUND, an event hosted by HubSpot, will not be held in-person. Instead, it will be a two-day immersive online experience. More than likely, we'll continue to see a rise in virtual conferences over the coming years. It makes sense: Virtual conferences enable you to lower set-up costs as well as cost of admission, and increases the opportunity for people across the globe to attend. Whether you're planning on pivoting your own in-person conference to a virtual experience, or simply want to attend a virtual conference in 2020, you're in luck. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. Best of all, these examples range in size from 50,000 attendees to a few hundred, so you can find inspiration regardless of your budget. 1. SaaStr Annual SaaStr Annual is the largest SaaS conference in the world, with over 50,000 SaaS executives, founders, and VCs in attendance. This September, SaaStr will...

How to Run a Successful Virtual Event Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference. Undoubtedly, online tools and experiences are an integral part of a modern marketer's role. However, there is one aspect of business that seems, until recently, almost entirely untouched by virtual experience: conferences. Our historic mindset around conferences is that we board a plane to a conference, bring our business cards, and prepare ourselves for a week of keynote speakers, breakout sessions, and networking events that enable us to spread the word about our own products and services, while collaborating with other marketers who might have useful tools or suggestions of their own. In 2020, there will likely be a rise of virtual conferences. Here, let's explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own. But first — let's talk about why...