How to Create an Anchor Link to Jump to a Specific Part of a Page When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics in the table of contents is clickable, allowing you to jump directly to that section. Pretty cool, right? The best part about it all is that it‘s super easy to create an anchor link yourself, even if you don’t have extensive HTML knowledge. If the HTML-speak feels confusing, just follow along with the real-world examples below. Note: If you are a HubSpot customer, follow these instructions. Table of Contents What is an HTML hyperlink? What is an HTML anchor link? External Links vs. Jump Links Anatomy of an Anchor Link How to Create an Anchor Link Best Practices for Jump Links What is an HTML hyperlink? An HTML hyperlink is a clickable link that can be attached to any HTML element on a webpage, such as an image or text. These links can be used to direct users to other pages within your site, external websites, or even specific parts of a webpage. Hyperlinks are created by using HTML...

10 Content Curation Tools Every Marketer Needs "Curation" is one of those words that's always conveyed coolness to me. Take, for example, curating an art gallery, or curating music for a soundtrack. Cool, right? Content curation can be just as cool – and just as important. Where do you get started on content curation? In this blog post, you'll find an explanation of what it is, how it can serve your brand and a series of tools you can use at every experience level. What is content curation? Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels. Say you’re a marketing agency. You could write a blog post with a roundup of top product demos and add some context on why you picked them. That list of demos would be curated by you based on what you believe your audience will find most valuable. So, now that we’ve answered, “What is curated content? ” Let’s get into the benefits of this approach. Benefits of Content Curation One of the biggest benefits of content curation is that it adds value to your audience. There’s so much information out there today and most consumers don’t have the time (or the desire) to sift through hours of content. That’s where you come in. You can figure out what matters most to them, find the content they care the most about and present it to them in a...