Content Syndication: What it is & how to do it successfully Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web. Yes, the exact same content. And no, it’s not a duplicate problem, providing you correctly publish content on secondary websites using canonicals. I’ll get into this in more detail later. Content syndication is something I do for a handful of clients; some don’t need it, others can’t handle the additional workflow. Those who use it can benefit from increased traffic, more eyes on the content, increased brand awareness, and more visits to their website. Plus, a layer of trust is built between the brand and visitors. If another website trusts and values your content to publish, you must be a trusted source. And with trust comes sales. At this point, you might be wondering — what’s the best way to use this tactic, and how can I avoid the drawbacks? In this blog post, I’ll show you the content syndication best practices you need to be aware of to make this tactic work for your business. But first, let’s talk about what content syndication is (and what it’s not). Table of Contents What is content syndication? Content Syndication and SEO: Syndication Without Duplication Benefits of Content Syndication How to Syndicate Content How to Find Content Syndication Partners Content...

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that access, including risking inaccurate information or an inefficient experience. And I’m not the only one who feels this way. In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. However, only 51% find search engines like Google very effective at answering their questions. This means many of us blindly use Google because it’s what we know best and not because we think it’s good at what we need it to do. But we don’t need to suffer anymore — there are tons of great search engine options that aren’t Google. Table of Contents What to Look For in an Alternative to Google What are the best alternatives to Google? 6 Tips for Succeeding Off Google Search as a Brand What to Look For in an Alternative to...

The What, Why, & How of Social Bookmarking If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. Let’s review: What is Social Bookmarking? How Social Bookmarking Works Benefits of Social Bookmarking Top Bookmarking Sites How to Use Social Bookmarking {{ sgMacro.render_ftSnippet({ header: “What is Social Bookmarking?”, content_type: “paragraph”, list: { items : }, paragraph: { content: “Social bookmarking is the process of saving a specific web page to a social bookmarking platform so you can revisit it later. Social bookmarking sites allow users to access their bookmarks online, at any time, from any device. Social bookmarking sites are useful to marketers because users can add, annotate, and share bookmarked web pages with their team.” } }) }} When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO. Although I didn’t realize it at the time, this was a form of social bookmarking. Bookmarks can be...

12 Tried-and-True Ways to Promote Your Blog Posts The initial phase of starting your blog is one of the most fun and exciting parts of your journey. After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off. However, in order for your blog to be successful from the get-go, there are certain steps you have to take to lay the groundwork. That's right: There's research involved in this stage, too. If you don't have a good plan of action for the launch of your blog, things can fall apart during execution. Here, we'll walk you through a simple but thorough blog promotion checklist. Read on to learn about all the things you should have in place when you first go live with your blog, plus, what you can do to ensure your blog is successful for the long-run. Benefits to a Blog Promotion Checklist You might be thinking, "Haven't I already done enough planning and research? Let's get the ball rolling!" Yes, you have put a lot of hours into the blog already. But without a proper promotion plan, all that hard work will go to waste. Nobody wants to have a grand opening to crickets. By having a checklist to work with, you gain the following benefits: Less procrastination: It's easy to slip up once all the planning and research is done and go a...

How to Drive Traffic with Content Amplification 61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience. And then … you don't get much. We've all been there, and the feeling of not connecting to your customers isn't great. So, what do you do when you create content you know your audience wants to see, but they aren't finding it? How do you raise traffic organically? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification. If you've shared a blog post on social media, or have done an ad campaign for your new product launch, then you're already familiar with content amplification. The strategy is used to raise traffic to your content. But how does content amplification work? Here, we're going to discuss everything you need to know. How to Use Content Amplification Before we get into the full details of content amplification, let's put some description to the phrase. Content amplification describes the method for using online platforms or channels to promote content. Marketers can use content amplification to boost ROI and brand awareness. Amplifying content is especially useful if one of your current goals is to boost the session times on your website or lower the bounce rate. When...