Google My Business Guide: Complete Overview & Expert Tips for 2025 If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when people search for a product or service near them, they're usually very close to making a purchase. One in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible. In this article, I’ll show you how to create your Google My Business account, verify your business, make your listing as strong as possible, and more — with some expert guidance along the way. Table of Contents What is Google My Business? Is Google My Business free? Google My Business Benefits How to Create a Google My Business Listing How to Verify Your Business on Google How to Optimize Your GMB Listing Google My Business App — Does It Exist? But wait … do I need Google My Business or Google Business Profile? 🧐 They're the same thing. It used to...

Why Your Digital Product Isn't Selling — and How to Fix That You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling.  When you’re in this situation, it’s tempting to give up. To throw your arms in the air and declare, "nobody wants my product — it was all a waste of time." That’s the easier option.  But you created your digital product for a reason. Perhaps you wanted to add a new income stream to your business so you could stop trading time for money. Or maybe you wanted to create a new way for people to work with you at a more affordable price point than your services.  As the host of Imperfect Action podcast, which is part of the Hubspot Podcast Network, I regularly have listeners write in, asking me why I think nobody is buying their digital product. And in my work as a digital product launch strategist, I’ve helped dozens of clients turn around products that weren’t selling. Most of the time, they’ve been just a few tweaks away from a highly profitable product. I’ve also been in this sticky situation a few times myself. I’ve had some huge digital product wins — selling $20,000 worth of a $20 Canva template, over $1 million worth of a $197 guide, and $400,000 worth of a $2,000...

The Best 17 Website Plugins in 2022 There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help. So what are website plug-ins? Plugins are extensions that expand the functionality of your website. All you have to do is hit "install." In this post, you’ll learn the benefits of using website plugins. You’ll also see 17 website plugins that you can add to your site. The beauty of website plugins is in their simplicity. All you have to do is download and install — or plug in the plugin! How to Assess if a Plugin Is the Right Solution for You When you don’t know how to choose, here are some general rules to find the best plugin for your needs. 1. Understand your website platform. Plugins are developed for specific content management systems. When picking between plugins, make sure your options are compatible with your website. For example. if you’re running your website on Shopify, then a WordPress plugin isn’t going to work. In that case, you’d want to look into Shopify apps. For Wix, you’ll need Wix apps, while Webflow will require Webflow plugins and integrations. 2. Identify your website’s goal. What are you trying to achieve? Get specific and outline the issues people are facing on your site. Find out what actions you can take to...