Email Marketing: The Ultimate Guide (+ Expert Tips) Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every dollar invested. With that in mind, let’s review the best ways to leverage email marketing. We'll also cover benefits and statistics that show the importance of email, just in case you need extra convincing. Let’s dig in. What is email marketing? Getting Started with Email Marketing How to Send Marketing Emails Email Regulations You Should Know Email Marketing Tips Marketers have been using email as a channel for almost as long as they've been using the internet. The first marketing email was sent in 1978, resulting in $13 million in sales. Email has been one of the most highly used marketing channels ever since. This is because email is a flexible yet cost-effective way to reach many people relatively quickly. You can also personalize your message to target specific audiences and generate leads. Email marketing can take many different forms. These campaigns can include a single email announcing new content, an ongoing newsletter delivered regularly, or contacting customers about product updates. Email isn’t as shiny as newer channels, like messaging and social. However, email is an effective way to build an audience that gets results. “One of my favorite parts about email marketing is its intimacy,” says Rob...