The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021 After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed to spam folders. Let’s take a look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your email campaigns. Spam filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their spam inbox. One of the easiest ways to avoid spam filters is by carefully choosing the words you use in your email's subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a spam trap. By avoiding these words in your email subject lines, you can dramatically increase your chances of getting beyond the filters. Spam trigger words alone aren’t enough to send your email to spam. For instance, if you are offering a 3-for-1 discount sale, you can still advertise that in your emails and not get sent to spam. It’s important to understand all the factors that come into play when emails get identified as spam. What causes emails to go to spam? Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If...

Everything Marketers Need to Know About Sender Scores Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender. Luckily, there's a service called Return Path that has a metric called Sender Score, which gives you insight into your reputation as an email sender. Have you checked your Sender Score? If you do know your Sender Score, do you know what it means for your reputation as an email marketer? If you're interested in your reputation as an email sender, read on to learn everything you need to know about Sender Score. To collect your Sender Score, Return Path gathers data from over 60 million mailboxes at big ISPs like BellSouth and Comcast. They record if people frequently unsubscribe or report spam from certain email senders, and then assign you a Sender Score based on that monitoring. It's a crucial number to stay on top of, because mail servers will often check your Sender Score before deciding what to do with your emails. The lower your Sender Score,...