How to Add Social Media Icons to Your Email Signature 78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover the easiest ways to add social media icons to your email signature, plus offer a few free resources to get it done. After that, we’ll cover a few common questions, including: How do I add social media icons to my email signature? How to add social media icons to Gmail How to add social media icons to Outlook How to add social media icons to Apple mail Free Social Media Icons for Email Signatures Where do I find my social media links? Below, we’ll discuss how and when you’d use either method. Use an email signature generator We recommend using a signature generator, like HubSpot’s free signature generator, for a few reasons. A generator will: Automatically size the social media icons properly. Make sure your icons match your theme. Align the icons properly with the rest of the signature. Ensure your links are active. Those tasks have to be done manually when using the other method, and messing up even one can make your email look...

Why Email Design is Important, and 12 Best Practices to Improve Yours In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand out and grab the attention of these target audience members, you must consider email design. What is email design? Email design is the process of strategically designing and creating an email that resonates with your business’s target audience, specifically your current email subscribers and customers. The design should be attention-grabbing, aesthetically-pleasing, and on-brand so recipients recognize it’s from your company. Why is email design important? The average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message. That’s why email design — design that makes your email organized, attention-grabbing, on-brand, and valuable — is so important to the success of your marketing efforts. It's how you effectively keep recipients reading and interacting with your email content.  Now you’re probably thinking: That sounds great, but how do I design my email to attract my target audience and keep their attention on my email? To begin, keep these 12 email design best practices in mind. 1. Craft a strong subject line. Your email subject line is...