20 Mobile Email Marketing Stats That'll Make You Better at Your Job By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I'm not the only one who thinks the statistic above is mind-blowing. At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. such as smartphones and tablets, has also become much more abundant in society.  And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Even back in 2016, when slightly less people had smartphones, most of the consumer population would disregard or delete emails that weren't mobile optimized. Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy.  But with so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information, such as that around mobile optimization. To help you recognize why you need to optimize your email strategy for mobile, I've put together this list of essential email marketing stats that you should keep in mind. First, I'll begin with a...

Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to mention measure whether email is helping you hit your goals. So before sending your next email, pause for a few minutes and ask yourself: "What is the goal of my email marketing?" Is it to grow a subscriber database? Generate more leads? To convert more existing leads into customers? Whatever you decide your goal is (and you can have more than one), the next thing you need to do is figure out which metrics you'll need to track in order to determine how you're progressing toward that goal. Let's take a look at the metrics you should be paying attention to in your email marketing efforts. We'll start with the metrics every email marketer should be tracking, and then we'll take a look at how to tie certain metrics to your specific goals. 1. Clickthrough Rate What It Is: The percentage of email recipients who clicked on one or more links contained in a given email. How to Calculate It: (Total clicks OR unique...