How to Embed Video in Email Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you're an email marketer, I'm willing to bet you've considered how you might spruce up your subscription and click-through rates with video. It's a good idea in theory, with roughly two-thirds of consumers preferring video over text when learning about new products or services. In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don't support embedded videos, so your subscribers either won't be able to watch your video within the email, or worse -- they won't see your email at all, because it'll end up in their spam folders. Fortunately, there's a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. Here, let's explore how to do just that. Embed YouTube (or Any Other) Video in Email There are two options you might consider when embedding a video within your email -- you can either embed a GIF of your video with a "click here to watch full video" CTA, or you can embed a still photo of your video, and when subscribers click the "Play" button, they'll be re-routed to your video's URL. Let's explore the GIF option, first. You can use the following instructions on any video from a video hosting platform of your choosing, including...