The Simple Guide to Creating an HTML Email When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS. HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails. As a marketer, you've probably compared HTML emails versus plain-text emails and realized that there are different benefits to each type. HTML emails aren't inherently better than plain text emails, and in different situations, both types can be part of a successful email marketing program. Here’s what an HTML looks like on the front-end. Click on the HTML button to see the code behind it. See the Pen HTML Email Template from HubSpot by Christina Perricone (@hubspot) on CodePen. In this article, we'll cover how you can get started creating HTML emails, regardless of your experience level and comfort with coding, and share some free templates you can use. Let's dive in. How to Create an HTML Email Good news: You actually don’t need to know how to code to create an HTML email. Most tools that create and send email (like HubSpot) will offer pre-formatted, ready-to-go HTML templates that enable you to...

How to Embed Video in Email Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you're an email marketer, I'm willing to bet you've considered how you might spruce up your subscription and click-through rates with video. It's a good idea in theory, with roughly two-thirds of consumers preferring video over text when learning about new products or services. In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don't support embedded videos, so your subscribers either won't be able to watch your video within the email, or worse -- they won't see your email at all, because it'll end up in their spam folders. Fortunately, there's a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. Here, let's explore how to do just that. Embed YouTube (or Any Other) Video in Email There are two options you might consider when embedding a video within your email -- you can either embed a GIF of your video with a "click here to watch full video" CTA, or you can embed a still photo of your video, and when subscribers click the "Play" button, they'll be re-routed to your video's URL. Let's explore the GIF option, first. You can use the following instructions on any video from a video hosting platform of your choosing, including...